Remarketing ads

Remarketing ads are highly targeted ads in the Google Display Network that are served to people who have already shown an interest in your products by visiting your site.

Definition

Remarketing ads are highly targeted ads in the Google Display Network that are served to people who have already shown an interest in your products by visiting your site. They use cookies stored in user browsers to serve relevant ads. Remarketing ads allow you to retarget users who have already been to your site. Remarketing lists can be created to capture the audience you want, such as users who spend more than 60 seconds on your site or users who put an item in the cart but did not purchase it. Remarketing ads typically have lower CPC’s than Search Network ads but higher CPC’s than the normal Display Network ads.