Return on Ad Spend (ROAS)
ROAS is a metric that gauges the effectiveness of online ad campaigns.
Definition ROAS is a metric that gauges the effectiveness of online ad campaigns. It is one type of return on investment. You calculate this metric by dividing revenue gained from a campaign by the amount spent on that campaign. The focus of ROAS is on ad spend only as opposed to overall advertising investment.
Thanks! You have been successfully opted in.