Search Query

A search query is what a user enters into the search box to trigger the results page. If the search query matches any keywords you are bidding on, your ads may be displayed.

Definition

A search query is what a user enters into the search box to trigger a search engine results page. If the search query matches any keywords you are bidding on, your ads may be displayed. A search query is not to be confused with a keyword. The search query is what the user actually types, while a keyword is what the advertiser hopes or predicts users will type.