Who We’re Looking For – PPC Strategist
The PPC Strategist completes client work under the supervision of a PPC Team Lead or other individual practitioners within the agency. A Strategist is expected to operate independently of a Team Lead or individual contributor, but is guided by them. They work directly with Client Partners and clients to complete their work. They require minimal supervision to complete projects.
They are successful if they deliver high-quality work without needing significant review from a Team Lead or Client Partner.
Strategists will have client-facing responsibilities. Communication will be overseen and approved by the Team Lead or Senior Strategists.
Strategists will specialize on individual accounts as instructed by the Team Lead, and be overseen in that specialization by the Team Lead or Senior Strategists.
What You’ll Do
Support the PPC Team Lead and other PPC team practitioners to help complete client work on Google Ads, Bing Ads, and other major paid advertising platforms.
Monitor and optimize client accounts, seeking out growth opportunities, assessing performance, and partnering with other Strategists and Senior Strategists to drive strategy aiming to meet the client’s marketing goals.
Partner with Strategists and Senior Strategists to offer account recommendations for opportunities, including: goals, campaign strategies, tactics, budgets, and timelines.
Track, measure, and report on all campaign work each month, partnering with Portent’s Analytics team when needed.
Manage client communication and interaction for the team in a timely and consistent fashion.
Contribute to the Portent blog and marketing initiatives.
Stay current with industry trends and standard methodologies.
What You’ll Need
1-2 years of PPC marketing experience
Bachelor’s degree in or equivalent experience in Marketing, Communications, Advertising, or related field.
Intermediate working knowledge of major PPC platforms as well as analytics suites.
Intermediate working knowledge of PPC tools, including (but not limited to) AdWords Editor, Bing Ads Editor, SEMRush.
We expect the PPC Strategist to demonstrate a proficient skill set of the following cornerstones:
Superior communicator. Clearly articulates verbal and written messages with appropriate voice, tone, and content. Actively listens and engages in meetings, and displays strong asynchronous communication practices outside of meetings through email/Slack. Proven ability to interface effectively with clients and third-party partners.
Reliable teammate. Takes ownership. Work product is consistently thorough, complete, accurate, and delivered on time. Understands and follows through on the expectations of our schedule, deadline, and project management processes.
Professionally Mature. Highly motivated, autonomous, resilient, and proactively works to better themselves. Shows up with an optimistic attitude, ready to work in a productive manner. Realistic in what is achievable and demonstrates the ability to be trusted. Displays genuine curiosity for their craft, our business, and partners with those around them to bring groups together.
Key Contributor. Drives positive outcomes for our clients and our business. Understands our agency’s standard processes and services and contributes to our business development engine. Shows deep knowledge of our craft and contributes to the digital marketing industry in a meaningful way.
Impact Leader. Shares the vision of their work, team, and the agency at large. Praises fellow team members. Advocates for their needs and the needs of their team. Understands the big picture and makes the right decisions with a strong intuition for business.
More About Portent
Portent, Clearlink’s agency team, is comprised of 40+ hardworking digital marketers, originally founded in Seattle, now with team members across the country. Portent has been supporting Fortune 500 companies to achieve their digital marketing goals for over 25 years, working in conjunction with many of the world’s biggest brands. We’ve built a killer team comprised of experts in SEO, PPC, Paid Social, Digital PR, CRO, Analytics, and Development to consistently deliver results for our dynamic book of agency clients.
Working at Portent means becoming part of a team dedicated to acquiring the knowledge and expertise that will keep us on the front lines of innovation in our craft. Not only are we passionate about gaining that knowledge, but we are also dedicated to sharing it with fellow team members, clients, and the digital marketing community. This cultural focus on teaching and inclusivity inherently drives connections between our people. Pair this culture with our organizational focus for career development paths and we hope that it’s easy to see yourself working here.
We believe that energized, well-balanced people with interests outside of work make the best employees, which is why we offer the following benefits:
Award-winning healthcare and wellness programs
Generous paid time off- 20 days off in your first year, in addition to paid holidays
Paid parental leave
Detailed skill development and training programs
Monthly employee recognition awards
All-expense paid vacations for top employees
*Everyone is a part; no one is apart. Ours is a community for everyone. We embrace diversity in experience, identity, and perspective, not only to help each of us learn and grow, but also to expand the capabilities of our business.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
*COVID-19/Remote Work Update
We learned from the new reality of Coronavirus (COVID-19) that remote hiring, onboarding, and ongoing employment is not only possible but adds value for our people and to our business. The accomplishments of our team while working in a remote capacity catalyzed us to embrace remote work as a long term strategy, and we are now hiring in WA, UT, AZ, CO, FL, IL, MN MO, NY, NC OR. While our day-to-day approach has changed, our dedication to hiring the best talent in the industry and helping people to thrive both personally and professionally is stronger than ever.