Creating a Story
The foundation for a great online experience is creating atmosphere. Our in-house content strategy experts delve in, researching various aspects of your business, industry, and target market to deliver a content strategy designed to reflect and augment that atmosphere. But that’s just the beginning…
As customers navigate your site, they expect a voice that speaks directly to their needs. Our in-house writers speak your language, creating clear, actionable text that inspires your customers to action.
Email is about value. Customers subscribe to an email list believing the emails will contain useful deals, product announcements, entertainment, and information. Effective email campaigns deliver on this belief.
Portent creates and implements comprehensive email campaigns in-house – from responsive design and compelling copy, to deployment and detailed analytics reporting. We specialize in building strong email lists certain to give your campaign its greatest possible ROI.
Blog posts, articles, infographics
Blog copy is incredibly important to online content strategies, but due to its delicacy (i.e. selling but not SELLING), it can be among the most difficult content to create.
Portent content strategists are expert writers, but they’re also savvy marketers. They specialize in balancing commerce with creativity.
Why are blogs so valuable? When a reader finds a site interesting, useful, or entertaining, they become personally invested in the online experience. Personal investment breeds brand awareness, affection, and loyalty. And if the content is interesting, useful, or entertaining enough, a reader will share it – increasing your message’s reach without additional cost. And that is where a blog’s true ROI is found.