Tag Archives: advertising


Portent Staff //  4 Aug, 2009

Write Compelling Messages – Think Greeting Cards

As Mad Men’s Don Draper so eloquently put it, to sell a product you have to first evoke an emotion. Get your audience to feel. Sex doesn’t sell; desire does. But how do you get your customers to feel desire when you can’t even see them?

Internet Marketing

Portent Staff //  2 Jul, 2008

The Holy Grail of Internet Marketing: The Truest Best

When someone orders iced tea, don’t serve them maple syrup It’s no secret that pouring it on too thick will make consumers suspicious and distrusting of your advertising. It’s no secret that advertisers continue to do it anyway. But there is a quiet uprising occurring, an anti-movement springing up in the form of sites like… Read More