Tag Archives: analytics

Leading Edge Analytics Data - Digital Marketing - Portent Analytics Blog Posts

Michael Wiegand //  17 May, 2016

Leading Edge Analytics – Data Driven Marketing

Imagine your company being truly data driven. What does that look like? Your teams getting the right data they need at the right times to tailor their campaigns to key audiences. Your data platforms talking to each other and getting critical pieces of information integrated. Your marketing strategy being based on actual customer behaviors and… Read More

c-major-analytics-760 Analytics Blog Posts

Michael Wiegand //  22 Jan, 2015

The C Major Scale of Analytics

Anybody who’s been in this business for a while knows their ABCs: Acquisition Behavior Conversion It’s built into Google Analytics, for God’s sake: And it’s a tried and true methodology for measuring. Problem is, we’re measuring to take action. If the lifecycle begins and ends with acquisition and conversion, we’re missing a lot of workflow… Read More

Google Analytics Shortcuts Analytics Blog Posts

Michael Wiegand //  19 Sep, 2012

Google Analytics Shortcuts I’m Saving Immediately

Unless you’ve been living under a rock for the last few weeks, you’ve probably seen that Google Analytics (GA) announced a new beta called Shortcuts: The idea is you can save new report views you’ve just discovered or old report views that you revisit often. How Do I Make a Shortcut? Couldn’t be simpler, really.… Read More

The Dashboard Analytics Blog Posts

Ian Lurie //  25 Apr, 2012

SEO Analytics, Middle Earth-Style

Who saved Middle Earth? No, not Frodo. His will shredded like wet toilet paper. Gollum took the lava bath, destroyed the ring, and saved everyone from a 36″ Dark Lord. Does he get any credit? Nooooooo. Nine-fingered Frodo is the hero. The ladies all swoon at Legolas and Aragorn. But not poor Gollum. Internet marketers,… Read More