Tag Archives: bing ads

What am i supposed to do PPC

Timothy Johnson //  7 Mar, 2014

Bing’s Automated PPC Solution for Small Businesses

Running paid search campaigns takes time, money and experience that many small businesses don’t have. They may have heard of PPC before and have thought about whether it can help their business, but who has the time or knowhow to run an AdWords or Bing Ads campaign? AdWords Express is Google’s automated PPC solution for… Read More

Waste per click Video

Portent Staff //  9 Oct, 2013

Waste-Per-Click: 10 Ways You’re Losing Money in PPC [VIDEO WEBINAR]

This webinar was given June 27, 2013.   Transcript: Ariana: Hello, and welcome, everyone, to the next installment of the Portent Webinar Series. My name is Ariana and I will be your moderator for today’s webinar, which is Waste-Per-Click – 10 Ways You’re Losing Money on PPC, with our very own Elizabeth Marsten, Senior Director… Read More

PPC

Portent Staff //  14 Mar, 2013

eBay Proves They Can Live Without AdWords

Duh. eBay commissioned a 26 page study through their research lab with one of their researchers and some reputable sources (a Univ. of Chicago Assistant Professor & UC Berkeley Associate Professor), citing some reputable resources (like Google Chief Economist Hal Varian), doing some pretty in depth research and even formulating their own algebraic equation to… Read More

Featured

Ryan Moothart //  12 Sep, 2012

Awesome Memes Explain the Basics of PPC

Sean Bean dies in just about every movie and television show he’s in, but that doesn’t mean he’s dumb. And when it comes to paid search, Bean’s Boromir is absolutely right: becoming an expert at PPC takes time, experience, and some good intuition. But before one can master PPC, one must learn the basics. This… Read More