Tag Archives: Brand Building

Mobile Social Icons Account Management

Portent Staff //  3 Sep, 2014

Mobilize Your Brand, It Pays Off

A brand is a pulse of a company and customers interact with it every day across print, media, online and social platforms. The ever growing mobile industry is changing the way customers interact with and purchase their favorite brand’s products. In this post I will provide three important suggestions to build your online brand. Let’s… Read More

Illustration of woman at computer Copywriting

Isla McKetta //  24 Apr, 2013

How to Blog: Humanizing Your Brand

So you’ve realized the benefits of having a kick-ass blog. Now what are you going to say on that blog? You could go the route of taking all that carefully-prepared corporate branding, and using your blog to put out press releases about things that you want your customers to care about (but really only matter… Read More

Social Media

Portent Staff //  12 Aug, 2008

How to Build Reputation & Branding with Articles

Two fundamentals of building authority in search engine optimization are adding content and earning links. A terrific way to do both is to add link-worthy and vote-worthy articles. Votes come from social media web sites like StumbleUpon, Del.icio.us, Reddit and Digg. The more votes an article receives the more prominently it gets displayed on those… Read More