Tag Archives: Enterprise SEO

Featured Blog Posts

Zac Heinrichs //  11 Jul, 2017

Complete Guide to 4xx HTTP Status Codes by an SEO Dad

(A post only an SEO or Dev could love) Not too long ago, the Portent SEO team was sitting around in a meeting when we came across a 4xx level HTTP status error and couldn’t remember the meaning. Might have been a 410 or a 418… Anyway, when you have a flock of SEOs in… Read More

JSON-LD Implementation Guide - Structured Data Markup - Portent SEO Blog Posts

Jared Amyakar //  8 Jun, 2016

A JSON-LD Implementation Guide

SearchFest 2016 (aka the last “SearchFest”) had a load of great talks, but only a few were as immediately relevant to my work as the deep dive discussion of structured and unstructured data from AJ Kohn and Mike Arnesen. They lent great insight to my approach to these two different types of information, and deepened… Read More

SEO Force Directed Crawl Diagrams - Portent SEO Blog Posts

Jared Amyakar //  10 Feb, 2016

SEO: The Quick & Dirty Google Index Diagnostic

A Quick & Dirty Google Index Diagnostic This article outlines a simple diagnostic technique to assess the health of your site architecture. For all the current attention being paid to Content (caps intentional), our ability to generate organic traffic still depends heavily on that content being found and indexed by a search engine’s crawlers.  … Read More

SEO-spider-trap-portent SEO Blog Posts

Matthew Henry //  2 Feb, 2016

Field Guide to Spider Traps: An SEO’s Companion

If search engines can’t crawl your site, SEO efforts do not amount to much. One of the problems I see most often are ‘spider traps’. Traps kill crawls and hurt indexation. Here’s how you find and fix them: What is a spider trap? A spider trap is a structural issue that causes a web crawler… Read More

SEO Blog Posts

Portent Staff //  15 May, 2012

Wanted: Enterprise Search Gods

Lately, I’ve been feeling like a grade schooler punished along with the rest of the class for one student’s bad behavior. With Google’s Pandas, Penguins and other pandemonium-producing updates yet to come, we’re all Bart Simpson being forced to write on the SEO chalkboard, “I will not outsource link building to third-world countries that spam… Read More

SEO Blog Posts

Portent Staff //  11 Feb, 2010

Enterprise SEO Automation

Recently, I’ve heard about startups that want to automate enterprise SEO for large websites. I suppose they theorize that if Google, Bing and the other search engines can gather Internet content, categorize it and rank it, then it’s possible to write software that will recast your content as a perfect website. I do not believe… Read More