Tag Archives: Facebook Analytics

Facebook wants you to trust just two advertising metrics to optimize - Portent Social Media Blog Posts

Lauren Clawson //  8 Dec, 2017

Facebook Wants You to Trust & Optimize Top of Funnel Ads with Just Two Metrics

Facebook is making a concerted effort to get all advertisers using only two metrics at the top of the funnel: Reach and Brand Awareness. And while this sounds like a simple flight away from the aggressive accountability for end-results that’s become standard in digital, it’s worth looking at the Why and the What of these… Read More

Social Media Blog Posts

Ryan Moothart //  11 Jan, 2012

Utilizing Facebook Insights to Identify Potential

When you run an ad campaign in Facebook to get more fans for your business page, you’re able to analyze your performance using Facebook Insights. Recently, Facebook completely removed the old version of Insights and made their new version mandatory. If you’re not familiar with the new Insights, they feature more in-depth and granular information… Read More