Tag Archives: Facebook


Portent Staff //  13 May, 2014

My Ten Years: A Look Back at the History of Portent

I wouldn’t be surprised if some people in the internet marketing industry secretly called me an “old hat” behind my back. I’ve been at Portent for ten years now so maybe I deserve that. The average tenure at a company these days is 4.6 years . Fewer than 10% of people my age stay at… Read More

Social Disapproval Social Media

Madelaine Kellman //  27 Mar, 2014

How Not to be an #EPIC Social Media Fail

Alright, we all know which brands are nailing it when it comes to social media. I’m lookin’ at you Uber, BuzzFeed, Seattle PrideFest, Oreo, Nike, NO H8, and Coca Cola. These names represent a variety of businesses, brands and events. But despite their differences, every one of these companies has achieved great success by being… Read More


Portent Staff //  11 Mar, 2013

An Easy Way to Automate Your Facebook Reporting Using Pivot Tables

I hate doing things twice. I also hate doing things by hand. When it comes to PPC reporting, there is nothing quite as cumbersome as recreating reports from scratch month after month. Thankfully we have the tools available to us to make easy and effective automated reports a cinch. Assuming you have Excel, you’re pretty… Read More

Adroll's FBx image PPC

Timothy Johnson //  28 Feb, 2013

How Facebook Exchange Worked for Us and Why It Could Work for You

What is Facebook Exchange anyway? The Facebook Ads service got a lot more advanced these last few months with the introduction of a fancy new feature, Facebook Exchange (FBx), that expands the reach and custom targeting of their ads. FBx allows you to run real-time bidding and remarketing Facebook ads through one of their partner… Read More

treasure map facebook scavenger hunt Social Media

Portent Staff //  21 Feb, 2013

Why Facebook Graph Search Will = More Scavenger Hunts (Yay!)

Here at Portent, we’ve been all abuzz conjecturing and wondering what the Facebook Graph Search roll-out will ultimately mean for clients. Facebook’s powering its graph search with the connections that take place within its platform (check-ins, likes, friends, shares, tags, and other engagement signals). Will the public take to it? Will Facebook eclipse Yelp and… Read More

Dislike Button Social Media

Doug Antkowiak //  5 Feb, 2013

How to Find Pages You Like on Facebook (and Unlike Them)

With the new changes to Facebook Graph Search, the pages you like on Facebook will soon appear in search results. For most of us, there’s nothing to worry about. Declaring you “Like” How I Met Your Mother is just a sign you enjoyed the show’s witty writing before Barney and Robin got together… for the… Read More

Facebook Graph Search Results Social Media

Doug Antkowiak //  19 Jan, 2013

Who Should Care About Facebook Graph Search? (Hint: Everyone)

What’s the big deal about Facebook Graph Search? It’s a common question this week, and while it doesn’t warrant a Notre Dame think tank disaster group, we should all care (at least a little) about Facebook’s new “smarter” search engine. From businesses and Internet marketers to everyday Facebook users, this new way of search should… Read More

The Obama campaign added 1.2 million Facebook fans in one day. Featured

Ian Lurie //  11 Oct, 2012

Facebook political update: Debates, spam and a polling slam

This post is part of a series on social media, Facebook data and the 2012 Presidential election. It updates Portent’s initial research. You can read the original report here. This year’s presidential race continues to be a great marketing study: The niche brand with a universe problem versus the hesitant big brand. After the debate… Read More

Twitter-dislike Social Media

Isla McKetta //  17 Sep, 2012

Why I Hate the Twitter Follow Limit

We wanted to flip the tables on internet marketing this week and take a look at one of the limitations of Twitter from a user perspective. You may not know this yet, but there is a limit to how many of your fellow tweeters you can follow. I found out the hard way. As a… Read More

facebook-shares-search Featured

Ian Lurie //  13 Sep, 2012

6 reasons to ignore Facebook search (for now)

I’m ready to party like it’s 1999! The bubble is back. Mark Zuckerberg announced Facebook may build a search engine. We all hyperventilate and swoon. Facebook shares go up 7.7% so fast the line chart breaks: Batten down the hatches, Google! The big bad Facebook has set its sights on you! Or not. Take a… Read More

A tiny slice of a tiny idea graph Featured

Ian Lurie //  25 Jul, 2012

Help us build the Idea Graph: A click is all we ask

If you want to skip the babbling and just sign up, click here, then install the app. Life is very random. You’ve probably noticed. For example, did you know that I like Marilyn Manson’s music, but I’m also a fan of Beethoven. I love to watch the NFL but not baseball. I like electric cars… Read More

featured-image Design & Development

Portent Staff //  20 Apr, 2012

Introducing the Facebook Custom Tab Generator

Custom tabs on Facebook Pages allow us to display our own HTML content inside Facebook Pages by embedding code in iframes. This is done by creating a Facebook app and providing a few parameters (like the URL where our custom HTML page is located). Here’s an example of a custom tab: Add a Custom Tab… Read More

Social Media

Doug Antkowiak //  29 Mar, 2012

Facebook is Watching You

A post in the Subreddit r/Facebook on Wednesday claims to show you how to identify people you don’t know who view your profile. It raises a serious question: Is Facebook recording every move you make on the social network? How would you feel if you knew if Facebook recorded your name, location, action and time… Read More

Design & Development

Portent Staff //  2 Mar, 2012

Facebook’s Timeline “Like Gate” Bug Solution (For Now)

UPDATE: Facebook has fixed the bug! Here’s the deal – Facebook released their new Timeline for business pages along with a bug that broke our ability to redirect users to a hidden page after clicking “like.” They’ve fixed the bug now, but in the meantime we put together a template that uses an in-frame like… Read More

Facebook Insights Logo Social Media

Ryan Moothart //  11 Jan, 2012

Utilizing Facebook Insights to Identify Potential

When you run an ad campaign in Facebook to get more fans for your business page, you’re able to analyze your performance using Facebook Insights. Recently, Facebook completely removed the old version of Insights and made their new version mandatory. If you’re not familiar with the new Insights, they feature more in-depth and granular information… Read More

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