Tag Archives: google adwords

not provided ppc PPC Blog Posts

Michael Wiegand //  11 Apr, 2014

(not provided) for Advertisers™ Beta

If you’re a paid search professional and you’ve been within a stone’s throw of a computer in the last 48 hours, you’ve probably heard: they’re coming for your search query data. Search Engine Land broke the story, Google themselves confirmed it: “Today, we are extending our efforts to keep search secure by removing the query… Read More

Extra Extra Newspaper PPC Blog Posts

Timothy Johnson //  7 Jun, 2013

Building Successful Low Budget PPC: Ad Extensions

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. We’re in week five of our six-part blog series in which Portent PPC Strategists Chad Kearns and Tim Johnson lay down the knowledge on best practices for achieving PPC success. Follow along… Read More

Stock photo of apples in line PPC Blog Posts

Timothy Johnson //  31 May, 2013

Building Successful Low Budget PPC: Crafting Engaging Ads

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. We’re in week four of our six-part blog series in which Portent PPC Strategists Chad Kearns and Tim Johnson lay down the knowledge on best practices for achieving PPC success. Follow along… Read More

PPC Blog Posts

Ryan Moothart //  19 Apr, 2013

Why Re-Organizing Your AdWords Account Can Fail in the Beginning

If you have ever re-organized an inherited AdWords account to get in line with best practices by moving keywords into new campaigns and creating new ad copy, you may have noticed how you don’t immediately get the results you were expecting. In fact, you may have concluded that all of the work just made your… Read More

PPC Blog Posts

Elizabeth Marsten //  14 Mar, 2013

eBay Proves They Can Live Without AdWords

Duh. eBay commissioned a 26 page study through their research lab with one of their researchers and some reputable sources (a Univ. of Chicago Assistant Professor & UC Berkeley Associate Professor), citing some reputable resources (like Google Chief Economist Hal Varian), doing some pretty in depth research and even formulating their own algebraic equation to… Read More

Photo of the Andromeda Galaxy PPC Blog Posts

Elizabeth Marsten //  8 Mar, 2013

Confessions of a PPC Control Freak on Enhanced Campaigns

We’ve discussed it, talked about it, webinar-ed, convened around the water cooler, blogged and tweeted. Opinions are hot, high, frequent and mixed. One thing is for sure, it’s not going away. Each time it seems as if the proverbial dust has settled, more about EC is announced. Each week a Google webinar reveals a few… Read More

pla-roi Featured Blog Posts

Michael Wiegand //  15 Oct, 2012

Steal This Product Listing Ads Dashboard Before Wednesday

If you’ve followed my blog musings in the last year or so at Portent, you’ll know that I’m a bit of a dashboard nut. My Perfect Google Analytics Dashboard post took off in ways I never imagined. (Thanks guys!) But here’s the thing: I was lying to you all – or misleading you, anyway. There… Read More

Google analytics navigation PPC Blog Posts

Elizabeth Marsten //  19 Jul, 2012

Using Visitor Flow and Site Search in GA to Prove You Need PPC Landing Pages

How do you know when you should use a lander over a category or product page in PPC? Well, yes, you test. But let’s say you’ve tested between the two, but are stuck in a circle and would really like to test a category lander just for PPC and need some “evidence” to convince a… Read More

google shopping beta Featured Blog Posts

Elizabeth Marsten //  21 Jun, 2012

What a Paid Search Marketer Needs to Know About Google Shopping

Froogle, Google Product Search, Google Shopping- whatever you call it, it’s integrated with AdWords – now more than ever. And if you think Google is going to stop there…yeah, right. This just got a bit more competitive is all. Oh yeah, and less free. If you’ve been following along with the recent announcement that Google… Read More