Tag Archives: digital marketing

Internet Marketing Blog Posts

Portent Staff //  2 Jul, 2008

The Holy Grail of Internet Marketing: The Truest Best

When someone orders iced tea, don’t serve them maple syrup It’s no secret that pouring it on too thick will make consumers suspicious and distrusting of your advertising. It’s no secret that advertisers continue to do it anyway. But there is a quiet uprising occurring, an anti-movement springing up in the form of sites like… Read More

Internet Marketing Blog Posts

Portent Staff //  6 Jun, 2008

Controversial Company Practice Proves Shoe-in for Online Success

  An interface only a shoemonger could love I am looking at a site so cluttered and ugly, it connotes every $1 table yard sale you’ve ever seen. I am looking at a site with such a dizzying array of calls to action, you feel like you are on a street corner in Tijuana. I… Read More

Social Media Blog Posts

Portent Staff //  29 Apr, 2008

Twitter Secrets Revealed

Twitter is a Popular Group Chat Client When Twitter came on the scene 2006 I was an early adopter. Chatting IRC style with the addition of subscribers and an archive was most compelling to me. I was quick to abandon it too. Back then you may as well have shouted, "Hello!," into a desert canyon,… Read More

Internet Marketing Blog Posts

Portent Staff //  17 Apr, 2008

When it comes to marketing, it’s always peanut butter and jelly time

When it comes to marketing, it’s always peanut butter and jelly time. No, this isn’t some lame joke about how lunchtime is the best part of an internet marketing gig, nor is it some vaguely incestuous reference to the necessary blend between technology and creative. Actually, this is a story about my fourth grade teacher,… Read More

Internet Marketing Blog Posts

Portent Staff //  11 Apr, 2008

Search Engine Marketing Does Not Affect Your Business Model

The title of this post is Search Engine Marketing Does Not Affect Your Business Model. If I went into a search marketing conference and proclaimed that Search Engine Marketing Does Not Affect Your Business Model I imagine that the conference organizers, the speakers and quite a few attendees would want to tar and feather me… Read More

Internet Marketing Blog Posts

Ian Lurie //  21 Mar, 2008

Bad Monkeys (Part 1): Getting the Most Out of Your Agency

Everyone who has worked in internet marketing for more than 5 minutes has encountered the following situation: Someone, somewhere says something like, “I notice that the first chart on page 7 shows our bounce rate on the Press page jumped by 10% in February.” It sounds like a reasonable enough question. Why is your bounce… Read More

Internet Marketing Blog Posts

Ian Lurie //  22 Jan, 2008

2 Sure Ways to Launch a New Product Online. And 2 Sure Ways to Blow It.

You’ve got something new, and nifty. You’re excited about it. Of course everyone else wants to know about it, too. But how to get the word out? 2 Good Ways To Get The Word Out On the Internet Both these methods are about audience building. You build audience by giving them information, not a sales… Read More

Internet Marketing Blog Posts

Ian Lurie //  20 Nov, 2007

Marketing Is About Decisions.

If you can’t make a decision, don’t go into marketing. Don’t try to manage a marketing team, either. [if you couldn’t tell – today’s post is a rant] Or, as I like to say: Behind every bad marketing campaign lies a herd of managers. This is doubly true in internet marketing. 90% of internet marketing… Read More

Internet Marketing Blog Posts

Portent Staff //  26 Jul, 2007

Buzz Marketing With Petitions

Hi all. Dean Hunt is a Buzz Marketing expert who kindly offered to do a guest post on the subject. Read on… So what exactly is Buzz Marketing? Buzz Marketing is essentially the art of pumping so much emotion into your readers, that they feel the need to shout your message from the nearest rooftop.… Read More

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