Tag Archives: internet marketing strategy

Do you know your true content competitors? Content Strategy Blog Posts

Cate McGehee //  1 Aug, 2017

Forget keyword rankings, focus on users: What dating apps and dancing contests teach us about competition

The only companies that don’t have any competition are the ones selling something nobody wants. If you have a viable product or service, it’s just a matter of time before someone else starts offering it. And if you think it’s going to come down to whose product or service is better, think again. Core products… Read More

Content KPIs to measure ROI across the funnel - Portent Content Strategy Blog Posts

Cate McGehee //  25 Jul, 2017

Your Guide to Choosing Content KPIs

If your content team ever tells you that the impact of their work isn’t measurable, fire them. (And if you’ve ever told anyone that, read this blog before your client or boss does.) Sure, content marketing can be a long game. The ROI of content is often spread out over time and across the levels… Read More

Internet Marketing Blog Posts

Ian Lurie //  21 Mar, 2008

Bad Monkeys (Part 1): Getting the Most Out of Your Agency

Everyone who has worked in internet marketing for more than 5 minutes has encountered the following situation: Someone, somewhere says something like, “I notice that the first chart on page 7 shows our bounce rate on the Press page jumped by 10% in February.” It sounds like a reasonable enough question. Why is your bounce… Read More