Tag Archives: Marketing Strategy

Rain Strom of IMC Internet Marketing

Kyle Eliason //  23 Dec, 2014

It’s Raining Marketing: The Importance of Integrated Marketing Communications

Halfway during one of my marketing classes in college, I noticed a small quote on the bottom right-hand side of the whiteboard. It said, “Which raindrop caused the flood?” My teacher never referenced it once during the duration of the course. However, ten weeks later, it all made sense. What is this IMC you speak… Read More

No Internet Marketing

Aviva Jorstad //  7 Mar, 2013

6 Reasons “No” Will Save Your Marketing Strategy

We live in a culture of YES. Positive reinforcement abounds. Grade school kids get awards simply for participating. Everyone is special. Encouragement is great, don’t get me wrong. Accolades are a big part of what motivates us in life. In the business world, however, this can translate into dangerous decision making. Fear of killing creativity,… Read More

Social Media

Portent Staff //  5 Nov, 2008

Killer Facebook Marketing Strategy

These days more and more companies are using social media to build influence on the web. It’s challenging. Many fail or give-up because social media sites possess a formidable barrier to entry, one designed to keep hawkish salespeople at bay. Web 2.0 or community sites reward genuineness just as they toss commercial behavior into the… Read More