Tag Archives: mobile

PPC Blog Posts

Ryan Moothart //  2 Nov, 2016

7 Keys to a Successful Mobile PPC Strategy

“This year is the year of mobile!” … said every PPC strategist 3 years ago. It’s no longer “the year of mobile” – mobile traffic has already become the fastest growing–and possibly most significant–segment of paid SEM traffic. It’s time to take a fresh, actionable look at your mobile PPC strategy for both quick wins… Read More

Pass the Mobile Test SEO Blog Posts

George Freitag //  19 Nov, 2014

5 Ways Your Site Might Fail Google’s Mobile-Friendly Test

On Tuesday, Google announced a new label in search results that states whether or not a site is “mobile-friendly.” Now when you’re on your phone, you’ll know ahead of time if the site you’re thinking about visiting is optimized for your device. Accompanying that announcement, Google said that they are also experimenting with a ranking boost for sites… Read More

PPC Blog Posts

Ryan Moothart //  5 Sep, 2014

Getting Started with Mobile Bid Modifiers

Problem Ever since Google AdWords introduced enhanced campaigns, targeting mobile traffic effectively using mobile bid modifiers has been an important strategy for all PPC managers.  Some of you may have mobile bid modifiers set in your campaigns already, but aren’t seeing very good results from mobile traffic.  Others may have your mobile bid modifiers set… Read More

Account Management Blog Posts

Portent Staff //  3 Sep, 2014

Mobilize Your Brand, It Pays Off

A brand is a pulse of a company and customers interact with it every day across print, media, online and social platforms. The ever growing mobile industry is changing the way customers interact with and purchase their favorite brand’s products. In this post I will provide three important suggestions to build your online brand. Let’s… Read More

social media_apps Social Media Blog Posts

Portent Staff //  21 Aug, 2014

Social Media Apps That You Don’t Need (or Want), But Should Try Anyway

Sometimes when you’re a social media strategist (or, really, just a human with a smart phone or tablet), you get stuck in a routine that involves the same few social media mobile applications. Whether I’m on the bus or about to go to sleep, I find myself checking my three favorite apps: Facebook (I know,… Read More

Giraffes talking about Toys R Us Design & Development Blog Posts

Michael Wiegand //  20 Dec, 2012

Mobile User Experience Hell & Toys”R”Us

My daughter just turned 3. And aside from wondering where the devil the last few years of my life went, I’ve been thinking a lot about how to make Christmas special for a girl whose birthday is in December.   Charlie loves technology. My iPad 2 was instantly hers the moment I brought it home… Read More