Tag Archives: paid search tips

19 Extreme PPC Blunders and Mistakes PPC Blog Posts

Max Trotter //  6 Apr, 2018

19 Extreme PPC Blunders

Today, for a change of pace we’ll look at how to build the most wasteful, ineffective PPC account possible. The blunders listed here range from ignoring easy wins that could have maximized your ad’s visibility, to lazily throwing ads at every passerby rather than being deliberate and crisp with this incredibly powerful targeting available to… Read More

PPC Blog Posts

Ryan Moothart //  16 Apr, 2012

The 3 Most Important Lessons I’ve Learned as a PPC Strategist

I started working at Portent a year and a half ago as an intern. I was fresh out of college and did not know any specifics of internet marketing. I was introduced to the world of paid search during my first few weeks and found it intriguing. As I starting to do more work in… Read More