Tag Archives: ppc

How to build an AdWords account starting with Account Settings PPC Blog Posts

Ryan Moothart //  27 Apr, 2018

How to Build an AdWords Account – Campaign & Network Settings

If you’re new to paid search (or it’s been a while), how to build an AdWords account from scratch can seem daunting. How do you know you’re doing this “the right way”? What are you missing? Could your campaigns be better? The amount of doubt that can seep into your head when you’re at this… Read More

19 Extreme PPC Blunders and Mistakes PPC Blog Posts

Max Trotter //  6 Apr, 2018

19 Extreme PPC Blunders

Today, for a change of pace we’ll look at how to build the most wasteful, ineffective PPC account possible. The blunders listed here range from ignoring easy wins that could have maximized your ad’s visibility, to lazily throwing ads at every passerby rather than being deliberate and crisp with this incredibly powerful targeting available to… Read More

How to use PPC to drive lead generation for law firms PPC Blog Posts

Max Trotter //  16 Nov, 2017

How to Use PPC For Law Firm Lead Generation – SEM Lessons for Professional Services Firms

Search engine advertising is a critical piece of the marketing puzzle for all businesses, but can be especially useful in an industry that is as competitive as Law or other professional services. This post looks at some of the specific opportunities and pitfalls for professional services firms, focusing on Law, but there are plenty of… Read More

PPC Blog Posts

Ryan Moothart //  2 Nov, 2016

7 Keys to a Successful Mobile PPC Strategy

“This year is the year of mobile!” … said every PPC strategist 3 years ago. It’s no longer “the year of mobile” – mobile traffic has already become the fastest growing–and possibly most significant–segment of paid SEM traffic. It’s time to take a fresh, actionable look at your mobile PPC strategy for both quick wins… Read More

PPC Blog Posts

Ryan Moothart //  28 Apr, 2016

Executing a Successful Local PPC Strategy

Local PPC is a topic seldom discussed in the digital marketing sphere, and that’s a problem. There are many businesses which depend on potential customers among the local population to physically enter a specific location and spend money; restaurants and service shops are two of the most prominent examples. For many of these businesses investing… Read More

PPC-For-The-Time-Constrained---Portent PPC Blog Posts

Mike Fitterer //  27 Jan, 2016

PPC Management When Time and Sanity Are Scarce

I was recently blessed with the birth of my 2nd child. We’re almost 7 weeks in and both mother and child are doing well. And to celebrate this beautiful, life-altering change I’ve pledged to sleep much less and have very little free time for the next few years. Whoo-hoo!!! Since there are sadly still only 24… Read More

Calculating-PPC-Budget-Portent PPC Blog Posts

Chad Kearns //  10 Dec, 2015

How to set a PPC budget

“What should my PPC budget be?” How to set a PPC budget is one of those questions I get asked on an extremely regular basis as we start working with new businesses. So much so that I thought it’d be a good time to put the “quick” answer out for general consumption. Depending on how advanced… Read More

Featured Blog Posts

Elizabeth Marsten //  5 Mar, 2015

PPC at mozCon – Challenge Yourself to Cross Geek Out

Last year I received an invitation to speak at one of the biggest search conferences of the year, MozCon. MozCon is put on by Moz (formerly known as SEOmoz) an SEO software/tool company in Seattle and MozCon, in the past, has been more commonly known as an SEO conference. As such, I’ve noticed that those… Read More

PPC Blog Posts

Elizabeth Marsten //  6 Nov, 2014

A Big Idea: The International Geek Exchange

As a part of our Big Idea series, I wanted to share more detail to a special pilot program that I took part in recently and will be presenting on in Dallas at State of Search later this month. It’s the International Geek Exchange that Toni Voutilainen, a senior PPC specialist of the Tulos Agency… Read More

Compete with your biggest competitors PPC Blog Posts

Chad Kearns //  9 Oct, 2014

Six Ways to Win on your Competitor’s Branded Keywords

Occupying your competitor’s SERP space with a pay-per-click ad provides the ability to capture traffic and convert visitors into customers who may have had previous intentions of spending their money elsewhere. While bidding on the branded terms of your competitors is not an innovative practice, poor execution is something we see over and over again.… Read More

PPC Blog Posts

Mike Fitterer //  24 Sep, 2014

Pay Per Click Advertising Explained by a Non-PPC Person

Pay Per Click Advertising (PPC) should be an integral part of every company’s online marketing strategy. Seriously, it’s legit. After all, what marketer wouldn’t like having totally transparent marketing spend and return data available just a few clicks away? Oh, every marketer likes that sort of data? That’s what I thought. Here’s the problem. Most… Read More

PPC Blog Posts

Laura Oden //  11 Sep, 2014

PPC and SEO — Shouldn’t They Get Along?

Both pay-per-click advertising and organic listings vie for your attention when you search, but do the two types of search results always have to be at odds, or can savvy marketers use SEO(Search Engine Optimization) and PPC (Pay-Per-Click) in tandem to dominate the search results? Making Portent history, Laura Oden (PPC Strategist) and Kaitlin McMichael… Read More

PPC Blog Posts

Ryan Moothart //  5 Sep, 2014

Getting Started with Mobile Bid Modifiers

Problem Ever since Google AdWords introduced enhanced campaigns, targeting mobile traffic effectively using mobile bid modifiers has been an important strategy for all PPC managers.  Some of you may have mobile bid modifiers set in your campaigns already, but aren’t seeing very good results from mobile traffic.  Others may have your mobile bid modifiers set… Read More

Featured Blog Posts

Elizabeth Marsten //  17 Aug, 2014

Unexpected Loss of Control: Google AdWords Exact Match Controversy

Google AdWords’ recent announcement on the retirement of exact match in favor of the “close variant” default setting not only came as a bit of surprise to me, but definitely garnered the expected outrage from the PPC community, including petitions, Tweets and blog posts like this one. (Strangely enough, we seem to have avoided the… Read More

Project Management Blog Posts

Ken Loeu //  12 Aug, 2014

If Portent Were a Band: It’s All About the Hair

Here at Portent, we work together to do our best to wow the crowd with our many talented individuals and skills. Have you ever listened to a song that’s just one long guitar solo? I have, and while it’s an impressive show of expertise and skill, more often than not there’s a lot left to… Read More

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