Tag Archives: ppc

Pay Per Click Management PPC

Chad Kearns //  14 Sep, 2012

The New PPC Management Referral Program that Gets You Cash

IT’S FREE MONEY! Now that we have your attention, Portent is proud to announce a newly created referral program for our PPC Essentials management package. What does this mean? It means that if you refer Portent’s PPC Essentials package to a small business owner or marketing manager and they sign up for our monthly management… Read More


Ryan Moothart //  12 Sep, 2012

Awesome Memes Explain the Basics of PPC

Sean Bean dies in just about every movie and television show he’s in, but that doesn’t mean he’s dumb. And when it comes to paid search, Bean’s Boromir is absolutely right: becoming an expert at PPC takes time, experience, and some good intuition. But before one can master PPC, one must learn the basics. This… Read More


Chad Kearns //  30 Jul, 2012

5 Critical Tips for PPC Success for Small Businesses on a Budget

Small business owners on a tight budget need to stretch their PPC advertising dollars to get the most bang for their buck. However, there are countless money-sucking traps along the way that can derail your online advertising goals. Here are five critical tips for PPC success for small businesses on a budget. 1. Separate Networks.… Read More

Google Analytics PPC

Portent Staff //  19 Jul, 2012

Using Visitor Flow and Site Search in GA to Prove You Need PPC Landing Pages

How do you know when you should use a lander over a category or product page in PPC? Well, yes, you test. But let’s say you’ve tested between the two, but are stuck in a circle and would really like to test a category lander just for PPC and need some “evidence” to convince a… Read More

Google AdWords PPC

Portent Staff //  5 Jun, 2012

Blocking an IP Address in Google AdWords

If you found this article through Google Search, you may have already clicked on several other links making false promises to teach you how to block an IP address in Google Adwords. I did too; that’s why I wrote this. Those other articles are red herrings — part of an elaborate government ploy to distract… Read More


Portent Staff //  23 May, 2012

9 Tips for Setting Up an AdCenter Account from Scratch

It’s free to sign up! AdWords charges you $5 for account activation. Don’t dump your entire AdWords account in. That’s just silly. Use the 80/20 rule. 20% of what you’re doing in Google can go over to adCenter. Just like a house fire, take only what you treasure most. Then accumulate later. There are settings… Read More


Portent Staff //  4 May, 2012

10 Dangerous Defaults in PPC

You remember that episode where Homer Simpson goes into space as a NASA astronaut? He only got to go because Barney Gumble has an alcoholic relapse and Homer was the second runner up. Scientist: Well, Homer, I guess you’re the winner by default. Homer: Default? Woo hoo! The two sweetest words in the English language:… Read More

elizabeth-marsten PPC

Portent Staff //  23 Apr, 2012

Thurday’s Free Webinar: PPC for Cheapskates

Hey Everybody! Don’t forget about Portent’s free monthly webinar on Thursday, April 26 at 11am PST. This month, yours truly will be presenting: PPC for Cheapskates. Pick up great tips and tricks to maximize your PPC dollars, whatever your budget size might be. If you have not registered yet, don’t be shy, registration is quick… Read More

google-adwords-logo PPC

Portent Staff //  15 Mar, 2012

The AdWords Manual Review

If you’re not familiar with the exciting adventure that is an AdWords Manual Review, heed my warning. It’s one of those clauses they hide in the terms and conditions and has little to no flexibility on either scheduling one or finding out more about them- like why your account was flagged in the first place.… Read More

Yahoo RAIS Video Ad PPC

Michael Wiegand //  13 Mar, 2012

The New Yahoo Rich Ads in Search (RAIS) Beta

I can see the video before I click the ad! With Google seemingly rolling out ad extensions every month, the Bing/Yahoo Search Alliance has lagged frightfully behind in terms of ad innovation. Until now. Rich Ads in Search (RAIS) is a hybrid answer to Google’s Ad Sitelinks Extensions and Product Listing Ads. We’ll walk through… Read More


Portent Staff //  23 Nov, 2011

Midnight Madness PPC

Black Friday, Cyber Monday, Thanksgiving, it’s fast approaching. I’m sure you’ve got your campaigns all pumped up with holiday-riffic ad copy burgeoning with sales and promo codes sitting in an Editor file, ready to go. And course, have your daily budgets set to skyrocket to keep up with demand. People sure a love a deal.… Read More


Portent Staff //  3 Nov, 2011

AdWords Ads with Email Form

I haven’t heard much about Contact Form Extensions since PPC Hero talked about the beta last January 2010 (yeah, AWHILE ago) and all but forgot about it until I ran across it today myself. Searching on what will be a super hot topic, well now, I found a contact extension form ad in the sidebar,… Read More

east11_spkr_f PPC

Portent Staff //  2 Sep, 2011

Speaking at SMX East -NYC

If you’re attending SMX East this September at the Jacob K. Javits Center, look for me! I’ll be on the Q&A panel for Ask the Paid Search Buyers on Thursday the 15th. Bring the questions you’ve always wanted to ask about PPC. And you’ll definitely not want to miss my presentation on How to Create… Read More


Portent Staff //  22 Aug, 2011

How to Fake it: Automating PPC When You Can’t Afford the Machine

I pitched SMX Advanced this year for the Human vs. Machines: What’s the Best Way to Manage Paid Search? session. I didn’t get accepted (sniff) but that’s doesn’t mean that my pitch can’t be a most excellent blog post. I knew I was a little off the beaten track with it anyway, but that is… Read More

Make ad decisions faster! PPC

Michael Wiegand //  13 Jul, 2011

Ad Comparison Tool

A few weeks back, I wrote a guest post on PPC Hero about the Profit per Impression (PPI) metric. In the post, I talk about calculating PPI manually using an Excel Spreadsheet. To that end, I created a free spreadsheet to do just that: the Ad Comparison Tool! How does the Ad Comparison Tool work?… Read More