Tag Archives: ppc


Ryan Moothart //  8 Apr, 2011

Bid by Position Preference – Post AdWords Feature Removal

Most of the time, I love Google. But sometimes they throw a curve ball at me and make my life more difficult. On Tuesday, Google announced it’s removing the preferred position bidding feature from AdWords starting in early May and accounts can no longer begin using the feature effective immediately. And I was having such… Read More


Portent Staff //  4 Apr, 2011

Taking the Microsoft AdExcellence Exam Part 6

Part 6 is finally here! Yeah, I know. About time. Who’s read for some Budgeting and Billing? Microsoft adCenter Budgeting (2:08) This two minute video just goes over the different options: divide across the month or per day or the spend until depleted with definitions. Daily budget is a “target” and the actual spend will… Read More


Portent Staff //  28 Mar, 2011

PPC eBooks for Small Business

It took me much longer than I anticipated it would, but here they are! PPC eBooks meant for small businesses- small business being defined as a PPC budget of $1,000 or less in a month. That’s not to say a $500,000 per month budget wouldn’t benefit from this information, it’s just as a small business… Read More


Portent Staff //  17 Mar, 2011

Google Product Feed Updates & Rich Snippets

Technically this information isn’t strictly PPC, but it sure affects you if you are running or using a product feed for things like Product Extension Ads or Product Listing Ads and the feed suddenly disappears, disabling all your precious AdWords attributes and rendering the Auto Targets tab useless. Tragic, right? So here is a breakdown… Read More


Portent Staff //  17 Feb, 2011

Taking the Microsoft AdExcellence Exam Part 5

Moving on to section #5 of the video series, Optimizing Ad Performance, we start to see the light at the end of the tunnel of this video series! Stay tuned for parts 6 & 7 to close out this marathon of AdExcellence. Campaign Optimization (6:01) The bottom line of this video is really is how… Read More


Portent Staff //  24 Jan, 2011

Taking the Microsoft AdExcellence Exam Part 4

Moving on the part 4 in the Microsoft adExcellence Exam series, we explore the Tracking Ad Performance section. After this, you’re more than half way there! Microsoft Adcenter Reports (3:22) This section just explains where to find the reporting features and what kinds of reports where are. There are 3 types of reports: Delivery, Budget… Read More


Portent Staff //  19 Jul, 2010

PPC Negative Keyword Tales

We all know what a negative keyword list is- the qualifiers around your keywords that you don’t want associated with your business or ads. Words like free, cheap, download and wholesale are quite popular and there are some great lists out there in the hundreds of common keywords you should be adding. But- when is… Read More


Portent Staff //  6 May, 2010

22 Free Keyword Tools for PPC and SEO

It happens to the best of us, one day you’re plugging along and you realize, you need to expand your keyword list, you need more niches, you need to spend more or you need to make more. So what do you do? Try any one of these free keyword tools or create your own methods… Read More


Portent Staff //  23 Apr, 2010

5 Strategies to Pass the Google Exam

The Google AdWords Exam is actually kinda tough. A lot of people fail it, and studying for the test takes awhile. Here’s 5 tips to make studying for the Google Exam easier.

Internet Marketing

Michael Wiegand //  28 Sep, 2009

Shout-Out: Hanapin Marketing’s $16,000 SEM Sweepstakes

Our good friends over at Hanapin Marketing – you know, the folks who run the PPC Hero blog – are running a pretty amazing SEM Sweepstakes right now. They have some great prizes available, including: (3) Paid Subscriptions to SEOMoz (1) 3-Month Subscription to ClickEquations (a neat bid management tool that we use at Portent)… Read More


Portent Staff //  27 Jul, 2009

Simplify PPC Reports

After attending a Stratigent workshop with Jennifer Vessenmeyer called “Pimp your Reports” it got me thinking about PPC reporting and how I could be “pimping” my own reports. I don’t mean throwing so much data together that no one will ever read it like a house bill nor exporting something out of AdWords and handing… Read More


Portent Staff //  18 Jun, 2009

AdWords Bid Simulator Update

As we all already know Google AdWords has beta testing the AdWords Bid Simulator feature since late May/early June. So what’s new since then? I’ll show you: Previous screenshots of the new feature have not included this Cost versus Clicks graph, which gives you a nice visual on how your estimated stats will look like… Read More

killer ad copy PPC

Portent Staff //  5 Jun, 2009

Writing Killer Ad Copy…and not getting arrested

As promised, my presentation from the SMX Advanced session Writing Killer Ad Copy. You’ll laugh. You’ll cry. And you’ll completely re-think how you write ads. Keep in mind that this presentation was created for advanced paid search specialists. The purpose of the session was to get people thinking “outside the box.” My job was to… Read More

pvv PPC

Michael Wiegand //  8 May, 2009

New Predictive PPC Tool: Paid Search Return Estimations

The Paid Search Problem Let’s be honest. All too often, starting or optimizing a paid search campaign is a guessing game. You make obvious changes to your keyword list, rewrite some ads, and setup a new landing page – but for the most part, it’s like a Jackson Pollock painting. You throw a bunch of… Read More


Portent Staff //  12 Jan, 2009

Microsoft AdCenter Finally Brings Us Custom Date Ranges

Are you tired of having to run a report in AdCenter every time you want some stats that aren’t: Yesterday, Last 7 Days, Today, This Month, Last Month, Last 3 Months, Last 6 Months, This Year, Last Year or Entire Time? Or in my case, I’m tired of deciphering just what would be 3 months… Read More