Tag Archives: PPC tips

Photo Courtesy Of: 401(K) 2013 401(K) 2013 PPC

Portent Staff //  27 Feb, 2014

Are You Optimizing Your PPC Campaigns To Death?

Ok ok, now that I’ve gotten all the link bait title out of the way, let’s get down to actual business. Now, I love my coworkers but they also set pretty high bar. When I inherited a major cosmetics account from my colleague Michael Weigand, I knew I had my work cut out for me,… Read More

PPC Lessons PPC

Ryan Moothart //  16 Apr, 2012

The 3 Most Important Lessons I’ve Learned as a PPC Strategist

I started working at Portent a year and a half ago as an intern. I was fresh out of college and did not know any specifics of internet marketing. I was introduced to the world of paid search during my first few weeks and found it intriguing. As I starting to do more work in… Read More