Tag Archives: SEO

HTTPS Site security warnings for Chrome 70 - a man peering suspiciously over a computer SEO Blog Posts

Zac Heinrichs //  6 Nov, 2018

Chrome 70 Update: HTTPS Site Security and the Full Symantec Distrust

As of October 17, 2018, Google has released Chrome 70, and with it, they have once again increased their security warnings for sites that are not fully HTTPS secure. The language used by the browser has also become increasingly severe over the last couple of years: One of the most specific targets of these new… Read More

SEO Blog Posts

Caleb Cosper //  20 Sep, 2018

Confluence 2018 – Slides and Resources to Create Content Hubs

Today I gave a talk at Confluence Conference called “Reinventing the Wheel: The Hub and Spoke Content Strategy”. This post contains a link to the companion article, the presentation slides, and links to some of the tools and resources I recommended while waving my hands on stage. The Content Hub Strategy Companion Post Content Hubs… Read More

Meta descriptions are still important SEO Blog Posts

Zac Heinrichs //  29 May, 2018

Meta Descriptions are Still Important!

In December 2017, Google doubled the length of search snippets from ~160 to ~320 characters. This meant that we could now write more thorough copy in our Meta Descriptions and have that show up in search results. That lasted for 5 whole months before in May 2018, Google’s Danny Sullivan (@dannysullivan) confirmed, via Twitter: “Our… Read More

SEO for Small Business SEO Blog Posts

Timothy Johnson //  12 Apr, 2018

SEO for Small Business – The Topics, Tactics & Tools

So you’ve decided to play the long-game that is SEO. Fantastic! Depending on your familiarity with search engines, perhaps you’ve told your team or your boss “we’ll work to show up in the number one spot for the one thing that everyone searches in our industry.” [Long, long pause.] It’s a tantalizing thought. But let’s… Read More

Featured Blog Posts

Zac Heinrichs //  11 Jul, 2017

Complete Guide to 4xx HTTP Status Codes by an SEO Dad

(A post only an SEO or Dev could love) Not too long ago, the Portent SEO team was sitting around in a meeting when we came across a 4xx level HTTP status error and couldn’t remember the meaning. Might have been a 410 or a 418… Anyway, when you have a flock of SEOs in… Read More

SEO and UX Lessons from Home Improvement Purgatory - Portent SEO Blog Posts

Shannon Walsh //  19 Jan, 2017

SEO and UX Lessons from Home Improvement Purgatory

Warning: some humble-brag follows, but I promise it’s in the spirit of sharing marketing and SEO lessons. My new apartment is perfect. Walking distance from the Space Needle and huge windows the full length of our living room. It doesn’t get much better than that in Seattle for less than my entire monthly paycheck. But… Read More

How to Write an SEO Recommendation That Makes Sense SEO Blog Posts

Zac Heinrichs //  2 Aug, 2016

How to Write a Decent SEO Recommendation

Pssssst! Hey, you! Want to know the best way to drive a client crazy? Talk. A lot. But tell them nothing. The SEO industry has a lot of people who are really, really good at that. We’ve seen some true artists; men and women who can speak or write thousands of words without uttering a… Read More

JSON-LD Implementation Guide - Structured Data Markup - Portent SEO Blog Posts

Jared Amyakar //  8 Jun, 2016

A JSON-LD Implementation Guide

SearchFest 2016 (aka the last “SearchFest”) had a load of great talks, but only a few were as immediately relevant to my work as the deep dive discussion of structured and unstructured data from AJ Kohn and Mike Arnesen. They lent great insight to my approach to these two different types of information, and deepened… Read More

SEO Force Directed Crawl Diagrams - Portent SEO Blog Posts

Jared Amyakar //  10 Feb, 2016

SEO: The Quick & Dirty Google Index Diagnostic

A Quick & Dirty Google Index Diagnostic This article outlines a simple diagnostic technique to assess the health of your site architecture. For all the current attention being paid to Content (caps intentional), our ability to generate organic traffic still depends heavily on that content being found and indexed by a search engine’s crawlers.  … Read More

SEO-spider-trap-portent SEO Blog Posts

Matthew Henry //  2 Feb, 2016

Field Guide to Spider Traps: An SEO’s Companion

If search engines can’t crawl your site, SEO efforts do not amount to much. One of the problems I see most often are ‘spider traps’. Traps kill crawls and hurt indexation. Here’s how you find and fix them: What is a spider trap? A spider trap is a structural issue that causes a web crawler… Read More

The Temple of Yoda at the base of the Portent P SEO Blog Posts

Zac Heinrichs //  3 Dec, 2015

The Rank Awakens: Living the Brand with Universal Life Church

Or, “How I Became a Certified Jedi Knight” Yay! Star Wars! I can’t wait for The Force Awakens! It comes out in a couple weeks and I have totally bought into the hype. I know I’m not alone, even after a certain late-nineties, floppy-eared, backward knee-walking, CGI disappointment, who shall remain nameless. Now here’s the… Read More

Pass the Mobile Test SEO Blog Posts

George Freitag //  19 Nov, 2014

5 Ways Your Site Might Fail Google’s Mobile-Friendly Test

On Tuesday, Google announced a new label in search results that states whether or not a site is “mobile-friendly.” Now when you’re on your phone, you’ll know ahead of time if the site you’re thinking about visiting is optimized for your device. Accompanying that announcement, Google said that they are also experimenting with a ranking boost for sites… Read More

SEO Blog Posts

Portent Team //  18 Nov, 2014

My (Insanely Large) List of SEO Tools & Other Useful Resources

I’m just about to reach the 5 year mark working in the online marketing industry, and one thing that I’ve always found remarkable is how open and sharing people in this line of work tend to be. Whether it’s strategies, tactics, updates, techniques or tools – folks in this space do a lot of sharing,… Read More

data-highlighter SEO Blog Posts

George Freitag //  30 Oct, 2014

Google’s Data Highlighter: Your New Favorite Backup Plan

We all know the importance of Schema markup and rich snippets on your search results. We’ve written about the importance of getting markup implemented on your web page and getting rich snippets showing in your search results. And you should. Schema markup is the best solution to getting rich snippets to show up in search… Read More

PPC Blog Posts

Laura Oden //  11 Sep, 2014

PPC and SEO — Shouldn’t They Get Along?

Both pay-per-click advertising and organic listings vie for your attention when you search, but do the two types of search results always have to be at odds, or can savvy marketers use SEO(Search Engine Optimization) and PPC (Pay-Per-Click) in tandem to dominate the search results? Making Portent history, Laura Oden (PPC Strategist) and Kaitlin McMichael… Read More

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