Tag Archives: SEO

Mount Ruapehu SEO Blog Posts

Portent Staff //  28 Jan, 2014

The Growth and Rise of Good Guest Blogging

If you haven’t already, I’d love it if you would read Matt Cutts’s The decay and fall of guest blogging for SEO post to understand the context of my post. “Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your… Read More

Heads Up, Internet Marketers: How to Use PPC to Bolster Your SEO [Inspired by My Mozinar!] PPC Blog Posts

Elizabeth Marsten //  4 Dec, 2013

Heads Up, Internet Marketers: How to Use PPC to Bolster Your SEO [Inspired by My Mozinar!]

Elizabeth initially presented the information below during her Mozinar on Sept. 10. But for those of you who aren’t interested in an hour-long audio presentation but want more info than a Slideshare, this is the post for you.  Consider this the “Tall,” not Venti version… Give us a break, it’s Seattle. Once upon a time I started… Read More

SEO-map-420x420 SEO Blog Posts

Portent Team //  4 Nov, 2013

SEO Makeover for 2014: A Practical Guide for Businesses

SEO is about attracting non-paid search traffic to your website. The idea is that a person searches the Web using Bing or Google, etc. and your site comes up in the non-paid search results. To that end, it’s important to make sure your website is easily understood by both people and machines. People = your… Read More

Ridiculous Screaming Woman SEO Blog Posts

Portent Staff //  28 Oct, 2013

SEO as Customer Service: Or Why Marketing’s Most ‘Shameful’ Secret Should Come Out of the Closet

To many people’s minds, search engine optimization is on par with direct mail, telemarketing, and Katherine Heigl. (Well, maybe not Heigl-bad…) As Brand Manager of Portent, one of my ongoing directives is to gather case studies of our good work. But unlike conventional agencies who regularly tout their big marketing wins, I often have a… Read More

Police-line-Do-Not-Cross-616x420 SEO Blog Posts

Portent Staff //  24 Oct, 2013

Link Juice est Mort

One of my favorite comedy bits is Lewis Black educating us on the difference between milk and water. Black tells us that there is no such thing as soy milk because soy beans do not have breasts (from which milk comes). Soy milk is a made-up name to sell a product. “Link juice” – a… Read More

Video

Portent Staff //  27 Sep, 2013

SEO Tips for Small Businesses [VIDEO WEBINAR]

This webinar was originally given in October, 2012. Transcript: Shawn Besabella: Hello. Welcome to the Portent Webinar Series. My name is Shawn, and I’ll be today’s moderator for today’s webinar, which is SEO Tips for Small Businesses. Today’s webinar will be presented by Josh Patrice, an SEO Team Lead here at Portent. So without further… Read More

Portent pop quiz front slide Video

George Freitag //  14 Sep, 2013

Portent Pop Quiz: George Freitag on Why You Should Delay Posting Your Videos on YouTube

Sometimes we’re in meeting or on calls with clients and we catch our colleagues saying something worth sharing. So we created the “Portent Pop Quiz” series where we ambush the Portentite and have them drop a quick knowledge bomb about a random subject. In this one George Freitag addresses why you should delay posting your… Read More

Photo of a pair of boxing gloves hanging on the wall. SEO Blog Posts

Portent Staff //  22 Aug, 2013

Why You’ll Agree to Disagree with Your SEO… and That’s OK

Do you ever feel like the ideas or the topics you want to focus on fall on deaf ears with your SEO specialist?  Do they appear to favor seemingly trivial or invisible items like title or alt tags, navigation, and site speed, over keywords and rankings that feel more directly related to meeting your goals?… Read More

Hands in plastic gloves on a keyboard next to some hand sanitizer. SEO Blog Posts

Portent Staff //  21 Aug, 2013

Get Out Your Hand Sanitizer: The SEO You’ve Come to Love is No More

The days of sanitary SEO are on the wane. Oh sure, there will always be tools to hide behind and technology barriers to raise. As long as site speed is a factor, we will be able to amuse ourselves in the solitary pursuits of caching, minifying, and optimizing consolidated JS and CSS files and images.… Read More

Everything Non-SEOs Need to Know Title Slide SEO Blog Posts

George Freitag //  9 Jul, 2013

Everything Non-SEOs Need To Know About SEO (Webinar)

Last month, I did a webinar called “Everything Non-SEOs Need To Know About SEO.” The goal was to give developers, designers, and other web professionals a core understanding of some of the more complex SEO concepts. Here’s the full video along with the link bundle that includes the slidedeck. Enjoy! You can find the link… Read More

SEO Blog Posts

Portent Staff //  15 May, 2013

3 Google Algorithms We Know About & 200 We Don’t

When I meet with clients or present at conferences, I am always asked: “How do I rank high on Google for (insert keyword-phrase-du-jour)?” I give the standard answer: “Only the search engineers and Google can tell you and they aren’t talking.” Inevitably, the questioner looks dejected, mutters a slur on my credentials, and walks away. … Read More

SEO Blog Posts

Portent Team //  7 May, 2013

SEO for Beginners: Improving Site Speed

Update! Learn the ins and outs of a faster site in our Ultimate Guide to Site Speed We write about a lot of fancy stuff on the Portent blog, such as server log analysis, advanced keyword research, and Tom Cruise. I want to address something that doesn’t have to be fancy: site speed. We’ve written… Read More

Hand Graphic of Scout's Honor SEO Blog Posts

George Freitag //  1 May, 2013

5 SEO Strategies We Swear Aren’t Going Anywhere

It seems like every other day, some SEO technique that used to be accepted is now being devalued or, even worse, penalized. (Remember when meta keywords and nofollow tags were totally legit?  Ah, the good old days…)  And now Google is threatening to crack down on two staples of the SEO stable: anchor text and… Read More

E014623 SEO Blog Posts

Portent Team //  25 Apr, 2013

What Programming Is Teaching Me About SEO and Life

Even if you have zero interest in programming or SEO, I’m convinced you’re going to be glad you decided to read this blog post. And to make it a total no-brainer for you, I’m offering a 100% money back guarantee.  Sound good?  Keep reading. Hello, I’m David and I’m a wanna-be geek Sometime around Y2K,… Read More

SEO Blog Posts

Portent Staff //  4 Apr, 2013

Get Found, Make Money: Optimizing Apps for Search

  State of App Search: Needle in a Haystack Have you ever tried to meet someone at Grand Central Station or some other incredibly crowded venue? It sounds so doable and yet it is so not. There are too many people, too many distractions and too much stuff in the way. App (tablet and phone… Read More