Tag Archives: social media marketing

YouTube Best Practices - 5 Things You Can Do Today Blog

Alex DeLeon //  3 Nov, 2015

YouTube Best Practices – Five Things You Can Do Today

You see millions of viewers on YouTube. You want a piece of the action. So you borrow a video camera, snag a GoPro from home, or just use an iPhone to get what you need. You record, upload the video and wait for the fans to pour in. Sometimes it works. Usually… not so much.… Read More

horse-and-rider Social Media

Sara Lingafelter //  19 Sep, 2013

Are Social Fails Good Business?

I seem to be unflinchingly attracted to disciplines where you rarely see a front-page story about a just-plain-good day. I grew up in the equestrian world, a sport where the only television footage you see from the Olympics is of horses tumbling over jumps and riders falling all asunder.  I’ve also been shaped by my… Read More

treasure map facebook scavenger hunt Social Media

Portent Staff //  21 Feb, 2013

Why Facebook Graph Search Will = More Scavenger Hunts (Yay!)

Here at Portent, we’ve been all abuzz conjecturing and wondering what the Facebook Graph Search roll-out will ultimately mean for clients. Facebook’s powering its graph search with the connections that take place within its platform (check-ins, likes, friends, shares, tags, and other engagement signals). Will the public take to it? Will Facebook eclipse Yelp and… Read More

Words "Social Bowl XLVII" with football player background Featured

Portent Staff //  31 Jan, 2013

Social Bowl XLVII: Why a Mid-Sized Firm or Small Business Must Play Its Own Game on Sunday

We all know that the Super Bowl is the Super Bowl of, well, Super Bowls.  It’s even MORE super for mega-brands with colossal marketing budgets, fancy Hollywood contacts and burping frogs.  But not everyone is a Coke… Or even a Pepsi.  Consequently, if you’re a mid-sized business looking to maximize your advertising dollars this Sunday,… Read More

Ostrich Social Media Year-in-Review Social Media

Bryden McGrath //  28 Dec, 2012

Portent’s 15 Most Popular Social Media Posts of 2012

The world didn’t end last week, meaning that whole 2012 Social Media Year-in-Review bit was a little off. On the other hand, it also means I get to bring you the countdown of our 15 most popular social media posts of 2012. We had a ton of social content on our blog throughout the year, so without… Read More

Mayan Apocalypse Tweet Social Media

Bryden McGrath //  21 Dec, 2012

Portent’s 2012 Social Media Year-in-Review

There was a lot going on in the world of social media in 2012 (see: This entire post). But the world is ending TODAY* – like, anytime now. While you wait for the apocalypse, this blog post will be one of the last things you read. And it may just be the last year-in-review thing… Read More

Twitter Ads Blog

Portent Staff //  28 Nov, 2012

Twitter Ads: Terrible or Terrific?

In our endless quest to find the “next big thing” in PPC, we tried a small test at Portent on Portent products and services with Twitter ads. I noticed there were many “how to get started” posts but few data-supported case studies with results. Armed with PPC intern Tim, a $100 head start from a… Read More


George Freitag //  18 Sep, 2012

Get All Your Questions about Local SEO Answered!

Last week we announced our new referral program for our PPC Essentials Package. There was a blog post about it. The world changed. We decided we really liked that feeling and wanted to hold onto it a little longer. So this week we’re announcing a special for our recently revamped and reworked Local SEO Package. For… Read More

YouTube-Hunger-Games Social Media

Bryden McGrath //  21 Mar, 2012

44 Ways ‘The Hunger Games’ Social Media Campaign Increased the Movie’s Odds of Success

In Suzanne Collins’ post-apocalyptic young adult novel The Hunger Games, 16-year-old Katniss Everdeen finds herself in a televised fight to the death with other teenagers. If she’s to survive, she’ll need some luck. But when it came to making sure the $75 million Hollywood adaptation would be a success, Lionsgate knew luck wasn’t something they could… Read More

Internet Marketing

Portent Staff //  9 Mar, 2012

Humor & Sharing Behavior: How Laughter Rules the Web

And you thought it was kittens and porn!  (There’s plenty of that, too…)   Funny people are popular people. How else can we explain an average-looking dude like Jason Sudekis scoring some of the hottest Betties in Hollywood?  But when X = funny, well, that’s another story. And as marketers – hockers of hope, deliverers… Read More

Design & Development

Portent Staff //  2 Mar, 2012

Facebook’s Timeline “Like Gate” Bug Solution (For Now)

UPDATE: Facebook has fixed the bug! Here’s the deal – Facebook released their new Timeline for business pages along with a bug that broke our ability to redirect users to a hidden page after clicking “like.” They’ve fixed the bug now, but in the meantime we put together a template that uses an in-frame like… Read More

Internet Marketing

Portent Staff //  27 Feb, 2012

SNEAK PEEK: Ian Lurie to Present Data-Driven Content Strategies at Tomorrow’s SEOMoz PRO Webinar

Friends, SEOmans, eMad Men— LEND IAN YOUR EARS. Tomorrow at 10:30 a.m. (PST), Ian Lurie, CEO and Webfather of Portent, Inc., will give an exclusive webinar at SEOmoz.  His free-to-all-comers presentation “Data-Driven Content” will illuminate, educate, inform and otherwise rock your search marketing world.  (We hope.) Topics Ian will cover include: Why great content is… Read More

Social Media

Doug Antkowiak //  16 Aug, 2011

Baby, Oh… What Justin Bieber Taught Me About Social Media

Awhile back, I saw Guy Kawasaki speak at the Google campus and he said, “The Justin Bieber movie Never Say Never is the best example of social media. Ever.” Before I go all Bielieber on you, I have to admit Guy Kawasaki was right… technically. Besides The Social Network, I’m assuming there are very few… Read More

Facebook Logo Social Media

Mike Fitterer //  15 Aug, 2011

Facebook Fandom: One Portentite’s Evolving Experience

The internet is my homeboy. It keeps me warm during the harshest of winter days, and makes the best of times even better.  I love Twitter, Google Analytics, news sites, joke sites, sports blogs, nerd blogs, and blogs about blogs. So it’s safe to assume I’ve always had 23,343 fans on Facebook, right? Negative Ghostrider. … Read More

Social Media

Doug Antkowiak //  10 Jan, 2011

HootSuite U – The Clown College for Social Media

Earning a degree from HootSuite University is like playing basketball against your dog. It’s super easy, and it’s a waste of time (unless you go toe-to-paw with Air Bud, the free-throw shooting dog). Don’t get me wrong, I’m a big HootSuite fan. It was the social media tool of choice for Portent Interactive because it’s… Read More

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