Tag Archives: twitter ads
Social Media Blog Posts Alex DeLeon // 26 Apr, 2017
Should I Be Running Ads on Twitter?
To say Twitter is in a rut may be the social media understatement of 2017. The company struggles to make money, despite having 320 million actively engaged users. Stock is down 16% in Q1 2017. Executives, who appear to see the writing on the wall, are leaving millions of dollars of stock on the table to abandon… Read More
PPC Blog Posts Timothy Johnson // 17 Apr, 2013
Twitter Ads Introduces Keyword Targeting
Twitter took a large leap forward with their advertising platform Wednesday morning by introducing a new advanced interface that allows for keyword targeting. Twitter sent out a mass email to existing Twitter Ads users stating: “You can reach users at the right time and in the right context based on keywords in their Tweets and… Read More
PPC Blog Posts Elizabeth Marsten // 28 Nov, 2012
Twitter Ads: Terrible or Terrific?
In our endless quest to find the “next big thing” in PPC, we tried a small test at Portent on Portent products and services with Twitter ads. I noticed there were many “how to get started” posts but few data-supported case studies with results. Armed with PPC intern Tim, a $100 head start from a… Read More