Tag Archives: User Experience

Fundamental UX Principles User Experience Blog Posts

Tim Mehta //  30 Apr, 2018

9 Fundamental UX Principles That Will Boost Your Conversions

Have you ever gotten mad at a website because you couldn’t get to where you wanted to go? What did you do? You probably left, never to return. Now flip the script. You’re in charge of improving the UX (User Experience) of your company’s website. You are amped. You have been burned too many times… Read More

Create better content with user interviews and recruit your own participants Content Strategy Blog Posts

Katie McKenna //  28 Mar, 2018

Create Better Content: 6 Ways to Recruit User Research Participants

Let’s start with an assumption: As a brilliant digital marketer, you know that understanding your prospects and customers intimately is the cornerstone for creating great content and a successful marketing program. But how can you understand them without asking them the right questions? When you think of formal “user research,” words that come to mind… Read More

SEO and UX Lessons from Home Improvement Purgatory - Portent SEO Blog Posts

Shannon Walsh //  19 Jan, 2017

SEO and UX Lessons from Home Improvement Purgatory

Warning: some humble-brag follows, but I promise it’s in the spirit of sharing marketing and SEO lessons. My new apartment is perfect. Walking distance from the Space Needle and huge windows the full length of our living room. It doesn’t get much better than that in Seattle for less than my entire monthly paycheck. But… Read More

Giraffes talking about Toys R Us Design & Development Blog Posts

Michael Wiegand //  20 Dec, 2012

Mobile User Experience Hell & Toys”R”Us

My daughter just turned 3. And aside from wondering where the devil the last few years of my life went, I’ve been thinking a lot about how to make Christmas special for a girl whose birthday is in December.   Charlie loves technology. My iPad 2 was instantly hers the moment I brought it home… Read More

Groupon UX SEO Blog Posts

Josh Patrice //  10 May, 2012

SEO & UX – Working together to make your site better

A few years ago I stepped into a role as an information architect and user experience designer at a Portland ad agency. Coming from a background in search marketing, this was quite a bit of a change for me. The first thing I noticed was that SEO & UX should really be a more integrated… Read More

SEO Blog Posts

Portent Staff //  11 Jun, 2010

SEO Is Not User Experience Optimization

I just got back from SMX Advanced and boy are my arms tired. Actually, it’s my brain that’s feeling overwhelmed with lots of fresh insight and illuminating data. The cast and crew over at Third Door Media and Search Engine Land produced an exceptional event; they outdid themselves. Except, I left Seattle’s Bell Harbor conference… Read More