Tag Archives: viral marketing

Contagious - Jonah Berger Internet Marketing Blog Posts

Portent Team //  22 Apr, 2014

Marketing Tactics so Contagious, Even a Professional Isn’t Immune

I like to think I’m immune from marketing. Working day in and day out with all the tips and tricks can make the underlying message of a soft sell glow in my brain like a neon light. And it makes me want to run the other way. Reading Contagious: Why Things Catch On by Jonah… Read More

Internet Marketing Blog Posts

Ian Lurie //  22 Jan, 2008

2 Sure Ways to Launch a New Product Online. And 2 Sure Ways to Blow It.

You’ve got something new, and nifty. You’re excited about it. Of course everyone else wants to know about it, too. But how to get the word out? 2 Good Ways To Get The Word Out On the Internet Both these methods are about audience building. You build audience by giving them information, not a sales… Read More

Internet Marketing Blog Posts

Portent Staff //  26 Jul, 2007

Buzz Marketing With Petitions

Hi all. Dean Hunt is a Buzz Marketing expert who kindly offered to do a guest post on the subject. Read on… So what exactly is Buzz Marketing? Buzz Marketing is essentially the art of pumping so much emotion into your readers, that they feel the need to shout your message from the nearest rooftop.… Read More