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Mom never told you: Reports don’t matter

In digital marketing, reports don’t matter. Actions matter. Take immediate action in your day-to-day and long-term digital marketing, with a RainGage® diagnostic.

Forget about piecemeal, channel-by-channel marketing reports. RainGage looks at your online marketing, not one channel. You get prioritized recommendations that improve overall performance, from the highest-level strategy to page-by-page edits.

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Get the whole marketing picture

RainGage grades your entire digital marketing profile. Forget about channel-specific SEO reports and PPC measurement. RainGage is a 360-degree view of your digital marketing presence, from site architecture and spelling to social media and SEO.

The Marketing Stack Assessment

The Marketing Stack Assessment

(Pssst: If you want to learn more about The Marketing Stack, click here)

Overall marketing grade

First, you’ll get an overall ‘grade’—an assessment of your digital marketing execution against best practices across all channels: Your site, social media and paid/earned media.

Prioritized recommendations

Next, you get a prioritized recommendations set, organized by effort and impact:

RainGage prioritizes and ranks issues by effort and impact

RainGage prioritizes and ranks issues by effort and impact

Prescriptive advice

And, you get detailed, page-by-page and channel-by-channel suggestions to improve digital marketing performance. More than a site crawl, the RainGage report gives you social media best practices and channel performance:

The Twitter heat map shows best times of day to publish content

The Twitter heat map shows best times of day to publish content

It assesses site architecture:

The site diagram is a great look at your site's architecture

The site diagram is a great look at your site's architecture

It also provides the page-by-page recommendations you’d expect:

RainGage provides page-by-page prescriptive advice

Other reports provide page-by-page prescriptive advice

Consulting and report

If you like, we can give you more than a set of automated reports. RainGage reports can include analysis and reporting by the Portent team.

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Contents of one RainGage report. No two are the same.

Contents of one RainGage report. No two are the same.

Learn More

Want a diagnostic? Contact us, today. Initial reports take 1-5 days, depending on site size.

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