Attribution for Digital and Offline Marketing

Back in the old days, marketers amazingly still measured attribution. They used techniques that still work, for some of your toughest measurement challenges.

Attend this webinar to learn how to:

  • Use ‘holdout testing’ to do the same thing
  • Use k-fold cross-validation to wow your bosses and clients
  • Use typical tools like Excel to help you get started

Watch the Webinar

Enjoy at Your Leisure

Duration: 58 minutes 3 seconds