What Paid Social & Organic Reach Means To Your Team Now

Organic social reach and virality have faded to a dim memory. Alex DeLeon covers the increasingly critical role of Paid Social in your marketing mix.

With the ever-growing importance of Paid Social across all major platforms, Social Media Managers are finding themselves in a position where being a compelling copywriter no longer meets the needs of their organization. Successful Paid campaigns require a working knowledge of customer acquisition costs, click-through rates, ad set bidding, and knowing how to calculate the return on investment.

Join Senior Social Strategist Alex DeLeon as he discusses how successful Social Media Managers navigate this new wrinkle in social media strategy, and highlights tools and approaches for successfully integrating Paid Social into everyday strategy.

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Duration: 41 minutes 21 seconds