Archives

Michael Wiegand - Analytics Architect - Portent

11 Apr, 2016

How to Connect Your CRM & Web Analytics Platforms

By Michael Wiegand

Portent’s Analytics Architect Michael Wiegand gives a detailed walkthrough of how to integrate your CRM and Web Analytics Platforms to create unmatched insight and actionable, closed-loop analytics.

Michael Wiegand - Analytics Architect - Portent

13 Jul, 2015

Hyper-Local Analytics Made Easy

By Michael Wiegand

Portent’s Analytics Architect Michael Wiegand will show you how to build rich visualizations with website performance by neighborhood with Google Analytics.

Tim Gillman - Portent - Analytics

30 Oct, 2014

Google Analytics Goals You Should Track – 4 Musts

By Timothy Gillman

Timothy Gillman, Analytics Strategist shows you 4 GA goals every website needs to track, and how to track them. All explained with cheesy stock photos.

Michael Wiegand - Analytics Architect - Portent

28 Aug, 2014

Measure Shopper Engagement – Find The Funnel Tipping Point

By Michael Wiegand

How engaged is your audience, really? Get beyond surface metrics like Bounce Rate & Visit Duration to determine the engagement tipping points in your funnel.

Fat Free Guide to Google Analytics

12 Sep, 2012

Fat Free Guide to Google Analytics

By Ian Lurie

The missing Google Analytics manual for marketers & entrepreneurs.