The Portent Blog

RankBrain Portent SEO Internet Marketing

30 Oct, 2015

Does RankBrain change digital marketing?

By Ian Lurie

No. Epilogue All hail RankBrain! Remember this day when we’re all slaves to machines that barf information on us, filling up downtime and turning us into drooling screen addicts… Wait. Since I’m too late to do anything about that, I thought I’d get one thing out of the way: RankBrain doesn’t matter to marketers. Or… Read More

mobilepocalyse Uncategorized

3 Apr, 2015

The Coming Mobile SEO End Times

By Ian Lurie

Whoops. We had one crucial piece of data wrong: is just fine. As part of this test, we checked home and internal pages. Except for one site: Wikipedia. Go figure. We’ve updated the infographic and are putting the word out. Google’s big mobile algorithm update is coming in a few weeks. Nerds that we… Read More

Get the Best of Portent’s Marketing Blog

Join thousands of fellow marketers!
Get Portent’s latest how-to, strategy, and training articles by email

guy PPC

21 Mar, 2014

Exploring the Potential Impact of Google AdWords Online Video Ads

By Chad Kearns

Last December, PPC Essentials, Portent’s pay-per-click service offering designed for growing small businesses, took a leap of faith in positioning ourselves as an entity offering services separately from Portent’s enterprise-level internet marketing services. One essential element of this transition was to create a new website for ourselves that would completely separate us from Portent’s main… Read More

side_add Uncategorized

3 Jan, 2014


By The Portent Team


What TWTR Has To Do Social Media

12 Nov, 2013

What TWTR Has To Do

By Ian Lurie

Disclaimer: I’m not an analyst. I’m not a master marketing prognosticator. But sometimes it’s fun to look at a company and ask “If this went perfectly, what would it look like?” That’s what I’m doing here. Don’t buy stock based on my ramblings. Please. Yep, Twitter’s gone public. They’re now TWTR. (Which I find funny,… Read More

Portent-Part-III Random

21 Jun, 2013

The Life of Pi Part III

By Portent Staff

It’s been awhile since we’ve checked in on the internal workings of Portent’s Smith Tower headquarters, and I figure it’s about time since we have some pretty exciting news to announce. The very first winner of the Best Section in the Portent Office has been selected and it’s none other than… The Southeast Corner, aka… Read More

Ptolemy's map of the world SEO

12 Mar, 2013

Tool Review: Broken Link Finder

By Nick Bernard

I’m a huge fan of Garrent French’s link building tool, the Link Prospector, so I was jazzed when he released the Broken Link Finder. I wanted to give an overview of why broken link building is important and how this tool can save you a ton of time and effort. What is broken link building?… Read More


11 Mar, 2013

An Easy Way to Automate Your Facebook Reporting Using Pivot Tables

By Portent Staff

I hate doing things twice. I also hate doing things by hand. When it comes to PPC reporting, there is nothing quite as cumbersome as recreating reports from scratch month after month. Thankfully we have the tools available to us to make easy and effective automated reports a cinch. Assuming you have Excel, you’re pretty… Read More


6 Mar, 2008

Technorati Post Claim

By Ian Lurie

Just a quick post to let Technorati know that we are indeed who we say we are. Technorati Profile


8 Feb, 2008

Welcome to the new Portent Interactive blog.

By Portent Staff

Oh! A blog! How quaint, you say. There’s most likely millions of blogs out there (I haven’t counted recently) so why would you want to read yet another blog? Especially yet another Internet Marketing blog! Here at Portent, we always strive to do something different. When most people hear “Search Engine Optimization” or “Internet Marketing”… Read More