Ho Hum

Another black-and-white Boostrap site. Yawn.

No. This is the most exciting damned site ever. It talks about the greatest SEO and UX advance since eyeballs! Since round wheels! Since those little tags on the back of your shirt that stick straight up no matter what you do!!!

This is about Content Hubs and Hub Pages.

Note: If you think you’re more of a visual learner, download this graphic instead. Then come back and read this explainer, too.

What Is a Content Hub, Anyway?

A Content Hub is a set of interlinked related content. But rather than linking all pages to each other, pages link back to a single hub page:

A Hub Page is the center of a content hub. It’s the one page to which all the other pages link. Above, the hub page is “bicycle helmets.”

Let’s say that…

…we sell bicycle helmets. We want everyone to know. Problem is, lots of people sell bicycle helmets. We need to be found. And we need to offer a good experience, so that users will stick around and/or come to our store.

Content hubs to the rescue!!! We have three content hub techniques we can use. Descriptive navigation, mini-hubs, and in-context.