In digital PR, we rely heavily on the media. Working with news stations, editors, journalists, and reporters is an essential part of our job. How we work with the media—the information we give, the assets we provide, and how we respond to their questions—can make or break the coverage and links we get during each...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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Featured Blog Posts
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As the holiday season approaches, online campaign planning is in full swing. And while a lot of time goes into paid campaign planning, we can’t forget about the user journey that happens after a lead comes in through a paid source. In this post, organic team lead Kat Shereko and I will share our insights...
The surge in online shopping last year meant holiday shopping—and advertising—exploded, with early promotions and free shipping driving consumers to fulfill their wish lists online. Between November and December last year, online revenue rose 50% to $1.1 trillion. As a result, the paid media landscape changed significantly. Facebook posted a 31% growth in advertising revenue...