pdated on November 21, 2019, to include new examples around measuring share of voice and other insights. Let’s face it. Rankings are not a great SEO metric anymore for a myriad of reasons. To name a few: Results are too localized and flavored by previous searches Google is constantly messing with fine-tuning their algorithm Ranking...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
A search engine results page (SERP) analysis is exactly what it sounds like. Open a browser, search for a keyword, and then look at the results with human eyeballs. There is no SEO tool out there that can perform this analysis as well as you can. As Gianluca Fiorelli (@gfiorelli1) so elegantly tweeted, “Do your...
Updated on November 14, 2019, to include new examples and insights. If you haven’t started blogging, get together with your team, and determine whether you should start. As Travis McKnight points out in his article, Studies Suggest Your Business Needs a Blog, businesses with quality blogs have better digital marketing results than their counterparts who...