Content
16 Best Content Marketing KPIs and Metrics in 2023
The ROI of content can be a maddeningly long game. But just because it’s messy doesn’t mean it’s not measurable. Our guide to content marketing KPIs can help.
Our Work
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
Integrated Digital Marketing
All in-house by one agency. Coordinated digital strategy and execution.
SEO
Scalable, sustainable growth with sophisticated search engine optimization from the best in the business.
PPC
Higher return on investment from a team that’s managed pay-per-click and paid media for two decades.
Social Media
Effective social reach with campaigns by veterans who have partnered with the best-loved brands.
Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
Content
How Often Should You Perform a Content Audit in 2023?
How often should your review what content or blog posts need updates to keep your first-page rankings? Read our user journey-based guide to discover the answer.
Analytics
5 Ways to Prepare Your Analytics Setup for 2023
Data analytics setups aren’t set in stone. You should incorporate creative solutions to meet market challenges. Discover ways to prepare your analytics setup.
