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A small sampling of expert advice and insight from Portent's blog.
Does a bear poop in the woods? With javascript and SEO, the answer is just as clear, if a little more complicated. Javascript-driven sites aren’t bad for indexation. Google can crawl a site that populates content client-side. Javascript-driven client-side content is bad for SEO. Javascript-driven sites make Google work harder. At the very least, Google...
Attribution seems like the deep end of the pool in which no digital marketers want to swim. Mostly because it’s hard to know where to start, and we’ve built our collective lives around analyzing last click data. If you can muster the courage to choose an attribution model in Google Analytics (besides the default last...
Florida 2 Algorithm Update What’s Going On? On March 12th, Google released what being referred to as the Florida 2 algorithm update. Website owners are already noticing significant shifts across their keyword rankings. While Google’s algorithm updates vary in terms of how often they receive broad notice, the Florida 2 update is one that every...
