A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
All in-house by one agency. Coordinated digital strategy and execution.
Scalable, sustainable growth with sophisticated search engine optimization from the best in the business.
Higher return on investment from a team that’s managed pay-per-click and paid media for two decades.
Effective social reach with campaigns by veterans who have partnered with the best-loved brands.
A small sampling of expert advice and insight from Portent's blog.
I celebrated my eighth anniversary at Portent earlier this month. A couple of us reminisced about my job interview that was held in a server storage closet. We’ve come a long way since then, and my role here has changed quite a bit as well. Something that hasn’t changed is my ability to dive into...
For many organizations, the work performed on their digital marketing campaigns can make the difference between success or failure for the entire business. Search engine optimization is a critical element of a well-rounded digital marketing strategy, as millions of people use search engines every day to find information, products, or answers to their questions. There...
You may have heard that A/B testing isn’t a viable approach for sites that don’t have enough traffic. Or that to reach statistical significance in a timely manner, you need to have thousands of visitors a day. I’m here to tell you that those days of A/B testing FOMO for your low-traffic site are over!...
