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Integrated Digital Marketing

We are a full-stack digital agency. From technology to paid media, from SEO to analytics, we create wildly effective marketing campaigns.

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We Learn. We Teach.

Portent is a team of relentless learners. We keep your marketing effective. That’s how we’ve thrived since 1995. And we’re not a black box. You can learn with us. No strings attached.

Digital Marketing Services

Crush your goals with deep channel expertise backed by unflinching digital marketing strategy and twenty-four years of industry leadership.

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SEO

Scalable, sustainable growth with sophisticated search engine optimization from the best in the business.

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PPC

Higher return on investment from a team that’s managed pay-per-click and paid media for two decades.

Social Media Services at Portent

Social Media

Effective social reach with campaigns by veterans who have partnered with the best-loved brands.

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Content

Compelling content that builds loyalty and grows share of voice from smart creators.

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Analytics

Accurate, actionable reports and analysis executed by nerds who know marketing.

Design and development services at Portent

Design & Dev

Functional, brilliant creative and technology from a team that builds with a purpose.

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Featured Blog Posts

A small sampling of expert advice and insight from Portent's digital marketing blog.

Analytics

ITP2 Wrecks Attribution And Makes Marketing (Even) Worse

Intelligent Tracking Prevention. ITP2. It’s a nightmare for us marketers. Everyone’s talking about how it trashes audience targeting. If you want a primer on ITP2, read this AdAge piece. What sends a chill down my spine, though, is what ITP2 will do to attribution and by extension marketing, which is bad for everyone—not just marketers....

Copywriting

How To Write A Great Product Description Page

Every web-browsing human being reads a product description, almost every day. Most product descriptions are eye-bleeding horrors of lousy copy and unclear information. That means some of the most-read digital content is some of the worst. We can do better. This is my sort-of-system for better product descriptions. Use as you see fit. Two Kinds...

Analytics

My Google Data Studio Wishlist

Before I get into why I want Google to drop everything they’re doing with Google Data Studio (GDS) – their answer to Power BI or Tableau – and prioritize my personal needs, I’ll say: This post should read as a love letter to Data Studio because it is. It’s (incredibly) still a free tool, and...

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