INBOUND 2022 is a wrap, and once again HubSpot didn’t disappoint. This year, I joined Portent’s client partner team for three days of exceptional programming that covered all aspects of inbound marketing. With all of the quality content, it was hard to narrow down our favorites! Below are the top takeaways from INBOUND 2022 that...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
No data is ever completely accurate, and if you work on Google Ads, you know that conversion tracking doesn’t always match up between Google Ads and your analytics platform. With different attribution models, this disconnect can continue to grow. If you want to improve your data accuracy, the first step is implementing the Google Ads...
Since 2019, the global influencer market has more than doubled, and that growth doesn’t look to be slowing down. Why? Because a well-placed, authentic endorsement from a trusted influencer cuts through the noise of an online landscape saturated with ads. As more and more brands realize the power of influencer marketing, the answer to how...