Content ideation can seem complicated and time-consuming. It often feels as if everything that could be written about already is. And although this may be true, this should not deter you from creating. In this post, I’ll share ways your current content, user feedback, and competitors can inspire you to create high-quality content that will...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
Natural language processing (NLP) has come a long way over the years, and has always held a sort of air of mystery and hype around it in SEO. Which is too bad, because even though the math and computer science behind it is becoming unimaginably complicated, the motivation is simple. Machines can’t read; they can...
How to know when to bet the house and when to play it safe when you’re formulating CRO test ideas and UX implementations. Conversion Rate Optimization is a fine balance. Big, sexy tests with amazing results are the stuff huge contracts with clients and in-house promotions are made of. To get there, though, you have...