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A small sampling of expert advice and insight from Portent's blog.
To measure content marketing effectiveness and evaluate the ROI of your content campaigns, you should use simple, relevant, and useful Key Performance Indicators (KPIs). The ideal KPIs are content metrics that can measure performance over time and across all levels of the conversion funnel. This post identifies sixteen of Portent’s favorite content KPIs, sorts the...
Authority and rank metrics like Moz Domain Authority can be incredibly useful for all of your SEO campaigns but when taken at face value or misinterpreted, these metrics can lead you astray of important goals and leave you chasing ROI shadows. The point of any ranking or authority metric is to mimic a search engine...
This post does not pick on Google. It picks on us. We’re passive. Lazy. Dependent on Google to give us SEO advice. We jump on bandwagons and apply hacky fixes. Then we say we’re practicing “advanced SEO” because we know how to use noopener. Advanced SEO isn’t about scouring webmaster hangouts, applying the latest Google...
