A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
All in-house by one agency. Coordinated digital strategy and execution.
Scalable, sustainable growth with sophisticated search engine optimization from the best in the business.
Higher return on investment from a team that’s managed pay-per-click and paid media for two decades.
Effective social reach with campaigns by veterans who have partnered with the best-loved brands.
A small sampling of expert advice and insight from Portent's blog.
I just gave this presentation at UtahDMC’s 2019 Digital Marketing Conference. It’s nerdy. It’s full of marketing stuff. It’s hard to explain. Have a look, and see the links further down this page: The Dungeons & Dragons Guide to Marketing from Ian Lurie Here are the links: Me, Me, Me How to find me: Twitter:...
Updated on August 22nd, 2019, to include new examples and insights. I’ve been seeing a lot of e-commerce brands moving to Salesforce Commerce Cloud (SFCC) these days. When I first heard about SFCC, it seemed like the brand came out of nowhere. It didn’t though, it’s just good old Demandware but rebranded after Salesforce acquired...
Updated on August 20th, 2019, to include current data and insights. It’s common knowledge that site speed impacts the user experience on your website. But how, exactly, and by how much? Does a slower website literally mean lost dollars? Absolutely. There have been multiple studies, including Portent internal research, which have concluded that site speed...
