A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
All in-house by one agency. Coordinated digital strategy and execution.
Scalable, sustainable growth with sophisticated search engine optimization from the best in the business.
Higher return on investment from a team that’s managed pay-per-click and paid media for two decades.
Effective social reach with campaigns by veterans who have partnered with the best-loved brands.
A small sampling of expert advice and insight from Portent's blog.
In the summer of 2020, Facebook began highlighting the Conversions API (formerly Server-Side Events) as a means to give advertisers a direct connection between their marketing data and Facebook Ads Manager. At the time, this was presented as a solution to solve a number of issues advertisers were grappling with, from offline event tracking to...
Updated on April 20th, 2022, to include current data and insights. It’s common knowledge that site speed impacts the user experience on your website. But how, exactly, and by how much? Does a slower website mean lost dollars? Absolutely. Multiple studies, including Portent internal research, have concluded that site speed impacts conversion rate and sales....
As of last year, 42.7% of internet users worldwide are using ad blockers. This technology is changing the digital marketplace and means consumers can easily bypass unwanted advertising. So how are you supposed to reach your target audience if they can block your ads? You have to go through their peers—the influencers they trust and...
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