There are a few options when it comes to buying programmatic advertising. Brands can work in buying platforms directly, pay the platform to build and manage the campaigns, or work with a digital agency. Selecting which option is best for you will depend on a variety of factors, including budget and bandwidth, but partnering with...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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Domain Authority (DA) is a proprietary measurement created by a leader in SEO, Moz.com. It measures your site’s likeliness to rank in the Search Engine Results Pages (SERPs) in comparison to your competitors. When evaluating your DA, it is always important to only compare your Domain Authority with others in your industry or vertical. For...
Updated on October 22, 2020, to include new information and insights. Long-tail keywords play a huge role in SEO and digital marketing. But what are they, and how do you know long-tail from a short-tail keyword? This post will cover everything you need to know about long-tail keywords, from how to find them and why...