Intelligent Tracking Prevention. ITP2. It’s a nightmare for us marketers. Everyone’s talking about how it trashes audience targeting. If you want a primer on ITP2, read this AdAge piece. What sends a chill down my spine, though, is what ITP2 will do to attribution and by extension marketing, which is bad for everyone—not just marketers....
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A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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Featured Blog Posts
A small sampling of expert advice and insight from Portent's digital marketing blog.
Every web-browsing human being reads a product description, almost every day. Most product descriptions are eye-bleeding horrors of lousy copy and unclear information. That means some of the most-read digital content is some of the worst. We can do better. This is my sort-of-system for better product descriptions. Use as you see fit. Two Kinds...
Before I get into why I want Google to drop everything they’re doing with Google Data Studio (GDS) – their answer to Power BI or Tableau – and prioritize my personal needs, I’ll say: This post should read as a love letter to Data Studio because it is. It’s (incredibly) still a free tool, and...