Your brand’s reputation is important. Whether it’s online or offline, you want to present your brand in the best possible way—a way that people can connect with. When people connect with your brand, they’ll trust you, making you more authoritative and relevant within your space. And when users have a great experience and trust your...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
Mad Men set the stage for brand and agency relationships, and as marketers, we’ve been trying to overcome this blow to our image ever since. And while I jokingly refer to myself as the millennial Ken Cosgrove, the fact is that attitudes about conflict in the workplace have evolved significantly since the 1960’s Madison Avenue...
Whether it’s a quest for the best tacos in town or research to find a reliable pediatrician, users engage with local search results on a daily basis. It’s Google’s job to help them find the best resources in those search results, and as a marketer, it’s your job to help the organization show up. This...