Update on January 14, 2021 to include current information and insights. If you’re an aspiring Facebook advertiser, you’ve almost certainly spent time stumbling around the Facebook Ads Manager platform, trying to understand how to replicate these creative ads that you see when scrolling through your news feed. As always, the quickest way to mimic this...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
We live in a post-truth world, and our brains are to blame. In November, I argued that fake news is the world’s most powerful and socially destructive marketing technique. If you haven’t read that article, I recommend at least skimming the post so we’re on the same page about what fake news is and why...
Updated on January 12, 2021 to include current information and insights. If you are running a Google Ads account, and your goal is to get your users to take a desired conversion action (i.e., purchase, sign up, phone call), you should be running a remarketing campaign. Remarketing campaigns are a chance to re-engage visitors to...