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A small sampling of expert advice and insight from Portent's blog.
Florida 2 Algorithm Update What’s Going On? On March 12th, Google released what being referred to as the Florida 2 algorithm update. Website owners are already noticing significant shifts across their keyword rankings. While Google’s algorithm updates vary in terms of how often they receive broad notice, the Florida 2 update is one that every...
Log file analysis is a lost art. But it can save your SEO butt. This post is half-story, half-tutorial about how web server log files helped solve a problem, how we analyzed them, and what we found. Read on, and you’ll learn to use grep plus Screaming Frog to saw through logs and do some...
Contents Log File Contents Breaking Down A Log Entry Getting The Logs What You Can Learn (And What You Can’t) My Favorite Log Analysis Tools If you already know what a log file is, and want to learn how to analyze them for SEO, check out Log File Analysis For SEO. Server log files are...
