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A small sampling of expert advice and insight from Portent's digital marketing blog.
2019 is the year digital marketing evolves! Changes! A new age is upon us! Stand up, ye marketers, and rejoice!! Or, pull up your knickers and get to work. Here’s what you need to do, no matter what: The Basics Psychographic targeting? Awesome! Machine learning for search? Cool! Unless your creative is crap, your landing...
It struck me recently that while we <em>frequently</em> advise our clients and partners on the SEO potential held in their site’s global navigation, how to structure site nav for SEO and UX benefit is something a lot of marketers don’t immediately consider. And that’s a problem. My hope after you read this post is that...
Robots.txt is a small text file that lives in the root directory of a website. It tells well-behaved crawlers whether to crawl certain parts of the site or not. The file uses simple syntax to be easy for crawlers to put in place (which makes it easy for webmasters to put in place, too). Write...
