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Portent is a team of relentless learners. We keep your marketing effective. That’s how we’ve thrived since 1995. And we’re not a black box. You can learn with us. No strings attached.
All in-house by one agency. Coordinated digital strategy and execution.
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Effective social reach with campaigns by veterans who have partnered with the best-loved brands.
A small sampling of expert advice and insight from Portent's blog.
Does a bear poop in the woods? With javascript and SEO, the answer is just as clear, if a little more complicated. Javascript-driven sites aren’t bad for indexation. Google can crawl a site that populates content client-side. Javascript-driven client-side content is bad for SEO. Javascript-driven sites make Google work harder. At the very least, Google...
Updated: March 2019 We published the original Google Analytics Cheat Sheet back in 2010. Here it is, updated for 2019, still free, still no registration required. Take a look:
Attribution seems like the deep end of the pool in which no digital marketers want to swim. Mostly because it’s hard to know where to start, and we’ve built our collective lives around analyzing last click data. If you can muster the courage to choose an attribution model in Google Analytics (besides the default last...
