To take advantage of Google’s machine learning, we recommend all marketers utilize responsive search ads (RSAs). Discover what they are and how to best implement them.
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
Integrated Digital Marketing
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Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
We analyzed seven websites spanning various industries to determine how Core Web Vitals correlate to traffic, revenue, and conversions. Discover the results.
When I joined Portent nearly 10 years ago, our website had the tagline “Weird, Useful, Significant.” Like the novelty “Live, Laugh, Love” mantra displayed in so many homes across the country, our tagline was an embraced, accurate representation of our team of experts, our purpose in serving clients, and our commitment to creative consulting and...