Content
How to Conduct a Website Content Audit in 6 Steps
A content audit evaluates your website’s content to see what is and isn’t working. Learn how to perform your own content audit with this guide and template.
Our Work
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
Integrated Digital Marketing
All in-house by one agency. Coordinated digital strategy and execution.
SEO
Scalable, sustainable growth with sophisticated search engine optimization from the best in the business.
PPC
Higher return on investment from a team that’s managed pay-per-click and paid media for two decades.
Social Media
Effective social reach with campaigns by veterans who have partnered with the best-loved brands.
Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
Design & Dev
Interaction to Next Paint (INP) – New Core Web Vitals Metric
Interaction to Next Paint (INP) is a critical metric for your site. Learn how reducing your INP score can improve your customers' experience.
Content
5 Best Ways to Use ChatGPT for Content Marketing
You probably shouldn't use ChatGPT to write your content. But it can be useful for content marketers. Here are 5 ways ChatGPT can help.
