We are a full-stack digital agency. From technology to paid media, from SEO to analytics, we create wildly effective marketing campaigns.
Portent is a team of relentless learners. We keep your marketing effective. That’s how we’ve thrived since 1995. And we’re not a black box. You can learn with us. No strings attached.
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A small sampling of expert advice and insight from Portent's blog.
Outreach as an SEO practice is becoming more common—and more difficult. With backlinks being one of the top Google ranking factors, the term “link building” is turning into a popular buzz word within the marketing industry. Most online marketers are desperate to build their brand’s backlink profile and are willing to do anything to get...
SEO consultants love the principled stand. We make recommendations like You Must Change Your Sitewide Navigation Or Die. Change Your Content Or You Are Doomed. Optimize for E-A-T. Clients don’t want to hear it. They don’t trust us. We’re walking in off the street and making arcane, complex recommendations about a single channel. So they...
To immediately clear the air, this post is not about why you should be tracking micro conversions. If you are a seasoned marketing professional, you already understand the importance of them. This post is about how you can use Google Analytics (GA) coupled with Google Tag Manager (GTM) to identify and track the end-impact of...
