We’ve all had those moments where the language surrounding site speed can seem a little daunting, and that’s why we’ve put together this handy glossary to help guide you through some common terms. General Terms to Remember for Page Speed Optimization Client. A fancy way of saying, “The thing that loads the web page.” Typically...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
Integrated Digital Marketing
All in-house by one agency. Coordinated digital strategy and execution.
Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
We show unabashed favoritism and profess our love for a piece of software. You lose all confidence in our sanity and wonder why you’re reading this document at all. WordPress is our best friend. We can (and do) use it to power 90% of the sites we build. With the right technology stack, it’s as...
At Portent, we are constantly auditing and working to improve page speed on our sites because we know how important it is. And while there are a myriad of tools out there that can be utilized, the list below describes our go-to tools for helping us measure and improve page speed and Core Web Vital...