What is a catalog? A Facebook catalog is a “container that holds information about your inventory, like images, prices, descriptions, and more. You can create catalogs for products (e-commerce), hotels, flights, destinations, home listings, or vehicles.” Like Facebook, Instagram and Pinterest also employ the use of catalogs to organize and sell products directly on the...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
One of the most vital aspects of successful PPC management is to always be testing. If you’re not actively testing new things in the account, such as ad copy or demographic targeting, your account is stagnant, and you’re not improving as much as you could. What is A/B Testing for PPC? Before we get into...
Optimizing for featured snippets might seem mysterious, but capturing them is not much different than the on-page SEO we’ve been doing for years. I would say featured snippets are a microcosm of classic “10 blue links” SEO. Everything we’re doing to optimize for a featured snippet is the same as a whole page, just smaller....