Whether it’s a quest for the best tacos in town or research to find a reliable pediatrician, users engage with local search results on a daily basis. It’s Google’s job to help them find the best resources in those search results, and as a marketer, it’s your job to help the organization show up. This...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
Integrated Digital Marketing
All in-house by one agency. Coordinated digital strategy and execution.
Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
Facebook offers many ways to advertise your brand, but with so many options comes much uncertainty. One of the best ways to combat this uncertainty is through trial and error. Luckily, we have done that part for you! Using this guide, you should feel confident jumping into your first Facebook Remarketing campaign or even updating...
Digital marketing is an inescapable resource for any nonprofit that wants to optimize its growth. Take a moment to consider the last time you donated online to a nonprofit. What spurred your actions? Perhaps it was an emotionally charged tweet or Facebook post. Maybe a “Donate Now” advertisement filtered into your Instagram feed or popped...