Let’s assume you know how powerful backlinks can be for your site. You’ve read how they are still one of the primary ranking criteria in Google’s algorithm, and seen where backlinks drove a site’s organic visibility and increased its domain authority. You’ve decided your site needs backlinks, now where to start? There are many different...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
Integrated Digital Marketing
All in-house by one agency. Coordinated digital strategy and execution.
Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
Updated 8/4/20 to include new information. Google Ads sitelinks are ad extensions that allow advertisers to promote up to four additional links to their website within one PPC ad. These links typically lead to pages beyond the ad’s main landing page, directing users to specific parts of your site that may be more applicable to...
I don’t take the opportunity to write about how I lead Portent as much as I’d like to. As an agency dedicated to creating positive change and driving engagement for our clients, our attention has little room to slip as the brands we partner with look to us as guides through uncertainty. Over the past...