We get a lot of questions from our clients around how to maximize the investment in platforms that drive the best CPA, CPL, or other key KPIs and the optimal channel mix. It is understandable that when you find a platform that works, the first thought is to invest all of your ad dollars in...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
For B2B marketers, reaching the right users at the right companies is crucial. Sometimes, though, standard targeting parameters in platforms like Facebook or LinkedIn (heavy emphasis on Facebook) may fall short. Or maybe you’re finding that competition in your space is fierce and the cost of acquiring leads— let alone quality leads— is way too...
I’m going to start by saying your site’s content needs to be helpful to the user. Too often, content is created for the “algorithm,” but cutting corners to beat the system isn’t a sustainable strategy. We need to stop focusing on “winning traffic” and focus on improving the quality of our traffic. For me, content...