A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
All in-house by one agency. Coordinated digital strategy and execution.
Scalable, sustainable growth with sophisticated search engine optimization from the best in the business.
Higher return on investment from a team that’s managed pay-per-click and paid media for two decades.
Effective social reach with campaigns by veterans who have partnered with the best-loved brands.
A small sampling of expert advice and insight from Portent's blog.
Updated July 29, 2021 to feature new information and best practices. If you’re new to pay-per-click (PPC) or search engine marketing (SEM), you may have seen the Quality Score (QS) phrase thrown around multiple times, or have even seen the metric in your Google Ads interface. So, what is Quality Score? It is Google’s (or...
Something people in the search engine optimization space often repeat is, “make sure your website has a good link structure.” Rarely does anyone explain what that means. We’re often told that a good link structure is very flat, so that any page isn’t too many clicks away from the homepage. But why is that valuable...
MozCon was back on the virtual stage this year, bringing next-level tactics and strategy to stay competitive in today’s rapidly evolving search landscape. Members from Portent’s organic and client partner teams—Cristi Zuk, Evan Hall, Harmony Huskinson, José Fausto Martinez, Naomi Thalenberg, and Travis McKnight—attended three days of tactical sessions for search marketers. Here are their...
