If you’ve been around this blog long enough, you’ll know we’ve covered micro conversions before. For those who are new here and haven’t heard of this concept until now, welcome! Micro conversions, simply put, are leading indicators that a potential customer is becoming more acquainted with your product or service. They are often tipping points...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
INBOUND 2021 is a wrap, and once again HubSpot didn’t disappoint. This year, I joined Portent’s client partner team for three days of exceptional programming that covered all aspects of inbound marketing. With all of the quality content, it was hard to narrow down our favorites! Below are the top takeaways from INBOUND 2021 that...
It wasn’t that long ago when the web was a somewhat dangerous place. Before there were services like Google’s Safe Browsing (est. 2007), users were a lot more likely to navigate to pages with malware, hacked sites, spam, pornography, and just awful advertising. Remember the days when a page could fill your screen with endless...