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How to Increase Productivity With Google AdWords Editor PPC

12 Aug, 2016

How to Increase Productivity with Google AdWords Editor

By Paul Mosiychuk

AdWords Editor is a fantastic tool created by Google that allows you to quickly create and edit campaigns, ad groups and keywords on a mass scale. Personally, for the accounts I work on I’ve found it to be at least a 50% time savings for things like building new accounts compared to using the standard… Read More

Google-Shopping-Hero-16-9 PPC

22 Jul, 2016

Product Feed Optimization for Google Shopping

By Timothy Johnson

Most commonly, advertisers starting off with a paid search platform such as AdWords reach their respective audience through keyword targeting. However, with Google Shopping (or product listing ads), e-commerce businesses utilize a product feed as the main targeting tool. The feed contains information about your products such as price, availability, brand, etc. The better the… Read More

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Why-Can’t-I-See-My-PPC-Ads-16-9 PPC

15 Jul, 2016

Why Can’t I See My PPC Ads?

By Chad Kearns

One of the most common questions our clients ask us when starting a new PPC campaign is “Where are my ads? I searched for my keywords and didn’t see my ad.” This is a reasonable question. They are paying for clicks. So how come they can’t trigger ads themselves? It’s important to understand the internal… Read More

What Are Call Extensions and Why Do you Need Them PPC

1 Jul, 2016

AdWords Call Extensions and When to Use Them

By Erica Opsvig

Google AdWords call extensions are ad extensions that let you display your business phone number directly in the search results. On smartphones, a clickable ‘Call’ button is displayed with the ad, making it particularly engaging for people on the go. Call extensions should be utilized for any businesses that place value on receiving phone calls.… Read More

PPC

30 Jun, 2016

AdWords Changes in 2016: What You Should Care About

By Ryan Moothart

Last month, Google announced some changes coming to AdWords this year, which gives advertisers some additional tools to work with. Unlike some major changes in the past (e.g. enhanced campaigns), you have very little reason to panic over these announcements. Are these changes revolutionary or paradigm shifting? No. Will they have an impact on performance?… Read More

What are location extensions Hero PPC

24 Jun, 2016

What are AdWords Location Extensions?

By Erica Opsvig

Google AdWords location extensions are ad extensions that allow advertisers to show their physical business address and phone number with their standard Search Network text ads. These extensions are eligible to show on all devices but when they show on a mobile phone, they include a clickable link so customers can easily get directions to… Read More

5-ways-to-use-keyword-planner PPC

17 Jun, 2016

5 Effective Ways to Use the Google AdWords Keyword Planner

By Erica Opsvig

The Google AdWords Keyword Planner is a free tool provided as an aid to help build out your Search Network keyword lists. Here are five ways you can use the Google AdWords Keyword Planner and have a healthy account: 1. Get keyword ideas Are you struggling to build a keyword list that is relevant to… Read More

PPC in a silo PPC

17 Jun, 2016

The Dangers of Putting PPC in a Silo

By Timothy Johnson

One of the seemingly wonderful things about PPC is that in many cases it can be an almost stand-alone channel. Ready to go at a moment’s notice, self-contained between ad and landing page, with immediate feedback and optimization through built-in analytics. That said, putting PPC in a silo is tempting, but dangerous. As someone who… Read More

PPC

10 Jun, 2016

AdWords Location Setting Tips For Your Small Business

By Paul Mosiychuk

Location, location, location Location settings are often overlooked after the initial campaign setup. It’s easy to set up targeting, but we forget about leveraging these settings to work for us. There are many different ways to utilize location targeting features, but in this article, I will discuss location setting tips for the two most common… Read More

5 Ways to Improve Quality Score Hero - Climbing Mountain PPC

3 Jun, 2016

Improve Quality Score in 5 Easy Steps

By Erica Opsvig

Quality Score is a metric used by major PPC platforms like Google AdWords, Bing Ads and others that helps determine the eligibility of an advertisement being shown in the search results, its ad position, and the cost the advertiser will be charged for that ad position. The higher the Quality Score (QS), the less an advertiser… Read More

What is quality score hero image PPC

24 May, 2016

What is Quality Score?

By Erica Opsvig

Quality score is a metric in Google AdWords, Bing Ads and other platforms that combines historical performance and relevance of your ads, keywords, and landing pages to a user’s search query. Quality Score (QS) can also be a helpful warning signal when there are particular ad groups or campaigns in a PPC account that need to… Read More

Block-Letter-Hero PPC

20 May, 2016

6 Ways to Organize Your PPC Account to Improve Performance

By Erica Opsvig

Even after mastering the basics, a lot of people new to AdWords struggle to find the “perfect” way to organize and structure their account. It’d be great if there were a standard cookie cutter guide to follow, but the truth is, there is no such thing. How your account should be structured depends on your… Read More

PPC

13 May, 2016

Building Successful PPC: Tracking Success

By Chad Kearns

Now that we have built the account structure, populated the ad groups with keywords, written compelling ad copy, and added in ad extensions, it’s time to go live!… Hold Your Horses. Are you set up to track performance? Having the ability to track the success of paid search campaigns is vital to the success of… Read More

Implementing-Ad-Extensions-Hero PPC

12 May, 2016

Building Successful PPC: Implementing Ad Extensions

By Timothy Johnson

AdWords offers several types of ad extensions that can be used to provide useful information to customers. This includes phone numbers, directions, additional products/services, and more. Ad Extensions are simple to set up and do not cost anything extra. Expect a click-through rate boost when using these too. The differentiation of having them helps your… Read More

PPC

11 May, 2016

Building Successful PPC: Writing Engaging Ads

By Timothy Johnson

Writing engaging ads for your target audience is instrumental for AdWords success. In order for ads to be engaging they need to be relevant, informative, and in line with what the user is searching for. Having ads with irrelevant ad copy is a great way to spend money on wasteful clicks, and having ads that… Read More

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