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Copyright stamp your PPC ads to improve CTR PPC

11 Aug, 2017

Stamp Your PPC Ad Copy – Improve CTR the Old-Fashioned Way

By Kerri McCarthy

Does your brand have any registered, copyrighted or trademarked terms? If so, you should absolutely include the symbol in your text ads for improved performance. Yes! These little guys: ® © ™ This is not a new tactic in PPC ads by any means, but so many businesses aren’t taking advantage of it. The expected… Read More

Stop Neglecting These Awesome AdWords Features PPC

28 Jun, 2017

Stop Neglecting These 4 AdWords Features

By Mike Fitterer

Ahh, the time-honored mantra of “A _____’s work is never done.” It turns out if you search for “job is never done” and pull up images, everyone is apparently busier than everyone else. A curious paradox, but we’ll leave that alone. The obvious ones include “woman, mother, man, marketer, and teacher” just to name a… Read More

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How to create high-converting landing pages - Portent PPC

4 May, 2017

6 Little Steps to Create a Killer PPC Landing Page

By Mike Fitterer

As I contemplate the world of dedicated PPC landing pages, and who doesn’t enjoy a good PPC daydream, I can’t help but think they’re a lot like beer. A million varieties but very few really good ones exist. But here’s the thing, if you simply know and do the things that create a great beer… Read More

AdWords is Changing Exact Match Again Portent PPC

24 Mar, 2017

AdWords is Changing Exact Match…Again

By Ryan Moothart

Exact match is dead; long live exact match! Last Friday, Google announced that it is “expanding close variant matching to include additional rewording and reordering for exact match keywords.” In other words: “exact match” will not exactly be exact match. If you’re not a PPC nerd, exact match types are used for keywords that the… Read More

Over Optimizing Your PPC Account PPC

10 Mar, 2017

Are You Over Optimizing Your AdWords Account?

By Timothy Johnson

I’m going to tell you something that’s a little counterintuitive: you may be hurting your AdWords or general PPC performance by trying to do too much, too fast. This idea doesn’t get a lot of air time because a lot of under-performing AdWords accounts or campaigns trace back to under-optimization or “set it and forget… Read More

Show up on Page One Heed the Orange Warning in AdWords - Portent PPC

16 Feb, 2017

Don’t Fall Off Page One: Heed the Orange Warning in AdWords

By Kerri McCarthy

One of the first indicators of performance I check for all my major clients’ paid search accounts is keyword Status. In this column, we see the overall health of the keywords in the account, including “Low search volume,” and whether ads are being shown “Rarely due to a low quality score.” But the orange warning… Read More

Audit your Adwords PPC Account - Portent PPC

1 Feb, 2017

It’s Time to Audit Your AdWords Account

By Ryan Moothart

Ah January, another revolution around the sun complete. Yearly budgets are set, resolutions made, and the holidays are still recent enough you can taste the eggnog. I hate to be the guy who brings up that one thing, which causes you to go into a brand-new-year-and-I-already-forgot-about… panic, but: when’s the last time you took a… Read More

PPC

2 Nov, 2016

7 Keys to a Successful Mobile PPC Strategy

By Ryan Moothart

“This year is the year of mobile!” … said every PPC strategist 3 years ago. It’s no longer “the year of mobile” – mobile traffic has already become the fastest growing–and possibly most significant–segment of paid SEM traffic. It’s time to take a fresh, actionable look at your mobile PPC strategy for both quick wins… Read More

new features hero PPC

7 Oct, 2016

5 New AdWords Features You Should Be Using

By Paul Mosiychuk

Google has been rolling out a lot of new features lately. Here is a quick recap of a few of the more significant changes that you should be keeping an eye on. Expanded text ads Google recently launched a new search text ad format that allows advertisers more text per ad as well as a… Read More

lookout-hero PPC

30 Sep, 2016

13 Places to Look on Your Next Google AdWords Account Audit

By Chad Kearns

Auditing your Google AdWords account on a quarterly or semi-annual basis is a great way to step back from the day-in, day-out management grind to find gaps in performance or areas for expansion to help boost overall performance. While some marketing managers and business owners know the importance of stepping back to review an AdWords… Read More

Questions to ask yourself before hiring a PPC Agency, Portent PPC

27 Sep, 2016

6 Questions to Ask [Yourself] Before Hiring a PPC Agency

By Mike Fitterer

If there’s one thing most marketers dread, it’s hiring vendors. Signing on the dotted line with a new partner offers high risks and potentially catastrophic outcomes if you make a poor decision. But hiring a PPC agency doesn’t have to be a fingernails-dragged-slowly-across-a-blackboard event. I swear! If you have a few fundamental business questions answered… Read More

seattle-skyline PPC

23 Sep, 2016

Introduction to Amazon Ads Strategy

By Timothy Johnson

Amazon is a no-brainer for most E-commerce sellers. Potential customers look to Amazon more often than ever and listing your products there is a quick way to boost sales. Getting visibility for your products isn’t always easy, though. Amazon is a search engine just like Google and just like Google it helps to pay-to-play. Amazon Seller… Read More

most common ppc mistakes for beginners portent PPC

16 Sep, 2016

Top 5 Most Common PPC Mistakes Beginners Make

By Paul Mosiychuk

I work with a lot of small businesses either just getting started in PPC or who simply just don’t have a lot of experience managing PPC accounts. With that said, I see a lot of the same mistakes being made over and over again. Here are the top five mistakes you should be careful of.… Read More

How to Increase Productivity With Google AdWords Editor PPC

12 Aug, 2016

How to Increase Productivity with Google AdWords Editor

By Paul Mosiychuk

AdWords Editor is a fantastic tool created by Google that allows you to quickly create and edit campaigns, ad groups and keywords on a mass scale. Personally, for the accounts I work on I’ve found it to be at least a 50% time savings for things like building new accounts compared to using the standard… Read More

Google-Shopping-Hero-16-9 PPC

22 Jul, 2016

Product Feed Optimization for Google Shopping

By Timothy Johnson

Most commonly, advertisers starting off with a paid search platform such as AdWords reach their respective audience through keyword targeting. However, with Google Shopping (or product listing ads), e-commerce businesses utilize a product feed as the main targeting tool. The feed contains information about your products such as price, availability, brand, etc. The better the… Read More

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