Our Approach to Influencer Marketing

Our team builds relationships with influencers who can become valuable partners in driving your marketing goals. We identify the right platforms and develop integrated advertising campaigns to convert new customers, attract new audiences, and drive awareness.  We’ll manage the complexity of your influencer marketing campaigns end-to-end so that you don’t have to.

What We Do

Our Influencer Marketing Work in Action

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Influencer Marketing Campaign Management

Influencer campaigns help drive brand awareness, engagement, website traffic, and direct responses. Our team understands how to best leverage influencers on YouTube, Instagram, Facebook, and Twitter. We handle your entire influencer strategy—from contracts to landing page creation and ad development—so you don’t have to.

How We’ll Work Together

First, we’ll discuss your ideal partners and target demographic, and research the best platform and influencer for your brand. After we reach out to a group of influencers and determine their interest, we negotiate rates, complete contracts, and begin filling an editorial calendar of multi-channel content. After an influencer integration is launched, we’ll provide your team with a full recap report and analytics, as well as recommendations for future campaigns.

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Podcast Advertising Management

Podcast advertising is one of the most engaging and effective methods to target ideal audiences and build your brand. Our team researches, pitches, and creates podcast ads that best align with your messaging and business goals.

How We’ll Work Together

After we assess your goals and align on the best strategy, we will work with podcast vendors and hosts to target your ads to new audiences. We’ll create a script and A/B test it to determine the best results. Once your podcast ad launches, we’ll assess performance monthly and update and retarget to meet your business goals.

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Portent can help you own your piece of the web. Let’s talk.

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Learn From Our Influencer Marketing Experts

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