Our Approach to Web Development

From boosting page speed to creating seamless user experiences, your website’s infrastructure must be ready to perform. We complement your in-house development teams with the expertise and perspective to create high-quality, marketing-driven websites and web apps, providing the necessary maintenance to help optimize your digital presence.

What We Do

Our Web Development Work in Action


Site Speed & Core Web Vitals Audit

Site speed affects every aspect of your digital marketing, including user experience, engagement, reputation, rankings, conversions, and ultimately, revenue. Our site speed & Core Web Vitals audit identifies opportunities to optimize your website’s page speed and improve your CWV score. Nobody wants to spend time on a slow website—especially your customers.

How We’ll Work Together

Our page speed audit collects metrics from several tools, compares them against CWV benchmarks, and analyzes the results to provide actionable recommendations specific to your site. And while the tools we use are publicly available, our expert insights are not; we suggest changes and review next steps with your team so you can stay on top of your site improvements.


Site Speed Optimization

While an audit sets the stage for improvement, optimization is where you’ll see the elements of site performance come to life. Many businesses lack the internal resources to be experts in site optimization, which is why we’re here to take your audit results and make the changes necessary to boost your business.

How We’ll Work Together

Our team will take a look at a variety of elements such as browser caching, image compression, server response time, 3rd party scripts, and CWV scores to implement changes that will lead to better rankings,  engagement, and conversion rates for your organization.


Web Development

Web development can be a long, costly process, and marketing departments rarely have the proper resources needed. From fixing small bugs to executing large-scale codebase optimizations that improve performance, you need a reliable extension of your existing team. That’s where our highly technical development experts step in. 

How We’ll Work Together

Whether you manage content on WordPress, Drupal, or Magento, or code with PHP, JavaScript, or Python, we have you covered; we act as an extension of your team and help you create a fast, mobile-friendly site with accessibility in mind. All of our work will go through a rigorous quality assurance process—you won’t have to build anything twice, and you own all the work.


Development Consultation

Two heads are better than one—especially when it comes to web development. Our experts can make technical recommendations to your team for optimizing site speed, improving Core Web Vitals scores, and offer a wider perspective on industry best practices, leaving you to focus on your business growth.

How We’ll Work Together

Our developers bring new perspectives and skillsets to your organization. We use our diverse experience working in a variety of verticals, arming your team with the tools needed to tackle future development challenges. We’ll help you identify and triage issues on your site, and teach you how to resolve them should they arise again.


Progressive Web Apps

Progressive Web Apps function like native mobile applications and provide a fast, reliable, and engaging user experience. The popularity of Progressive Web Apps is on the rise, and it’s time for your business to get ahead of the curve.

How We’ll Work Together

We work with your team to establish the necessary app requirements and develop an interface that creates a native experience for your users; complete with saved customizations, background updating, and offline content and functionality. The result is a reliable web application that delivers a seamless experience to your customers regardless of how they are accessing it.

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Portent can help you own your piece of the web. Let’s talk.

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Learn From Our Web Development Experts

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