Why Portent? Because Your Customer is Not An Algorithm
Your customer is a human being who’s very likely to discover you because of a search engine. How likely? Google and Bing together deliver 75% of all web traffic. There’s no excuse to ignore SEO and PPC. You have to do it right, and you have to back it up with:
- Profitable, efficient PPC
- Future-proof strategy
- Great creative
- Superior content
- Smart social media
- Effective analytics
But it’s still about your customers, not trendy tactics or fleeting loopholes in an algorithm. That’s why we focus on the three pillars of smart, future-proof SEO:
We ensure customers and search engines can find and understand every page on your site. Visibility is about technical infrastructure, site structure and user experience.
What’s making it harder for search engines and users to navigate your site? We look at infrastructure, code and navigation to find those problems and fix them. That improves search visibility and user experience at the same time.
We make you more relevant to your customers. That’s what great SEO does. We start with audience analysis to find the right topics. Then we optimize your site around the actual customer journey. That gets you more than traffic or vanity metrics. It gets you real customers. Isn’t that why you’re here?
If you want to count how many links you’ve bought every month, sorry, you’ve come to the wrong place. We use content, social media and organic link building to grow authority. Of course we look for links. But we start with the fundamentals:
- Site architecture’s effect on authority
- Content visibility and promotion
- Social media as a potential link driver
Future-proof Search Engine Optimization
Portent doesn’t try to exploit loopholes. We don’t seek or promise outlandish results within a month, only to have you disappear under a penalty the next. Instead, we focus on organic improvement of the three pillars: Visibility, Relevance and Authority. We help you give search engines what they want without sacrificing customer experience.
Good SEO is good marketing. It lasts. That’s what we do.
We Keep it Together
In a perfect world, there’s infinite time to make every SEO tactic happen exactly right and you’d have it all figured out this week. But that’s not reality.
Instead, we get to know your unique business. We learn the constraints that keep you up at night. We help you weigh your options.
We organize and prioritize recommendations by impact and difficulty and can help you develop an implementation plan. We’ll help you make the business case for resources. Or, if you prefer, our in-house team can implement changes for you.
And we measure success on true KPIs: Revenue, qualified leads or whatever else grows your business. You’ll know you’re getting real value from our services.
We Do More
SEO is an important part of our services, but we offer the whole package, including: