Why Portent? Because Your Customer is Not An Algorithm
Your customer is a human being who’s very likely to discover you because of a search engine. How likely? Google and Bing together deliver 75% of all web traffic. There’s no excuse to ignore SEO and PPC. You have to do it right, and you have to back it up with:
- Blazing fast Page Speed
- Profitable, efficient PPC
- Future-proof strategy
- Great creative
- Superior content
- Smart social media
- Effective analytics
But it’s still about your customers, not trendy tactics or fleeting loopholes in an algorithm. That’s why we focus on the pillars of smart, future-proof SEO.
Need to optimize your digital presence for both search engines and the humans using them? Our SEO services are perfect for companies looking for user-centric marketing that does not come at the expense of technical expertise.
Dedication to educating our clients is fundamental to all our engagements. The more you understand, the better we will be able to work together and drive the results that matter. We plan for both immediate wins and analyze the long-term risks and rewards of our recommendations. This focus on future-proof marketing allows us to proudly say we have never had a client go under penalty while under our care, though we’ve helped many who came to us for SEO penalty recovery.
Technical SEO Services
Matching technical execution to your goals is essential. Technical SEO involves more than just title tags; it’s optimizing your page speed for both users and search engines. It’s deliberately improving the code running your site, the backend processes, and the structure of the site itself. As the web has grown up, SEO has grown with it, and our agency has been there through it all. It shows not just in our technical chops, but in our ability to execute on the considerations that matter most to your business.
This isn’t a complete list of SEO types, and as the web evolves new types will continue to develop. The underlying principals of our work don’t change between desktop and mobile, or between local and international SEO. The SEO industry will continue to change, but the underlying goals remain. Whatever your questions, we’ll have honest answers for you about how we can help.
Your Business Needs SEO
At the end of the day, the biggest consideration for SEO, like all of digital marketing, is your unique business needs and goals. From the start, the KPIs we measure our performance against are customized to what has the most impact for you. Our recommendations are tailored to your goals and your organization’s capabilities to execute.
Potential clients sometimes ask if we have experience in their industry. While we often do, this is almost always the wrong question. The right question is: Can you optimize the functionality of my website for the role it plays in my business? A site that needs to generate leads has a fundamentally different role than one with the goal of generating ad views. Our SEO strategists use the demands you place on your site to make decisions when optimizing for search. If your site isn’t working for you, we can help.
If this sounds like what you want from an SEO agency, give us a shout.