Why Portent SEO? Because Your Customer is Not An Algorithm
Dedication to educating our clients is fundamental to all our engagements. The more you understand, the better we will be able to work together and drive the results that matter. We plan for both immediate wins and analyze the long-term risks and rewards of our recommendations. This focus on future-proof marketing allows us to proudly say we have never had a client go under penalty while under our care, though we’ve helped many who came to us for SEO penalty recovery.
Technical SEO Services
Matching technical execution to your goals is essential. Technical SEO involves more than just title tags; it’s optimizing your page speed for both users and search engines. It’s deliberately improving the code running your site, the backend processes, and the structure of the site itself. As the web has grown up, SEO has grown with it, and our agency has been there through it all. It shows not just in our technical chops, but in our ability to execute on the considerations that matter most to your business.
Labels come and go: ‘Mobile,’ ‘international,’ ‘content,’ ‘UX’ are all types of SEO that agencies list. But the underlying principles of SEO – technical, content, and outreach – don’t change regardless of the label. Our focus on best practices across the marketing stack ensures future-proof SEO. Get in touch! Whatever your questions, we’ll have honest answers for you about how we can help.
SEO In Context
At the end of the day, the biggest consideration for SEO, like all of digital marketing, is your unique business needs and goals. From the start, the KPIs we measure our performance against are customized to what has the most impact for you. Our recommendations are tailored to your goals and your organization’s capabilities to execute.
Potential clients sometimes ask if we have experience in their industry. While we often do, this is almost always the wrong question. The right question is: Can you optimize the functionality of my website for the role it plays in my business? A site that needs to generate leads has a fundamentally different role than one with the goal of generating ad views. Our SEO strategists use the demands you place on your site to make decisions when optimizing for search. If your site isn’t working for you, we can help.
If this sounds like what you want from an SEO agency, give us a shout.