Our SEO Work in Action

Image of a heat pump in the backyard with a suburban home in the background B2C – HVAC


Keyword Research, On-Page SEO, & Off-Page SEO

  • 23% Increase in YoY Organic Traffic
  • 24% Increase in Form Fill Conversion Rates
  • 65% Increase in YoY Total Conversions
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Real Truck Case Study Slide B2C – AUTO ECOMMERCE


Technical SEO Audit, On-Page SEO, & Consulting

  • 94% Single-Year Growth in Organic Traffic
  • 48% Increase in Organic Revenue
  • 1M New Shoppers Through Organic Search
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SEO Consulting

Our SEO consulting service fills the gaps in your SEO strategy, uncovers ongoing optimization opportunities, and adapts to ever-changing algorithm updates. We provide a detailed, customized strategic roadmap for SEO growth, complete with monthly reporting to track progress towards your objectives, across industries.

How We’ll Drive Targeted Traffic to Your Site

We offer customized solutions to improve your site’s performance. Our strategy involves ongoing optimization projects based on your KPIs and business goals, covering everything from landing page analysis to seasonal trend adaptations. We empower your team with the tools and knowledge for enduring SEO success.


Technical SEO Audit

Our technical SEO audit is more than a generic analysis; it’s a detailed report that reveals hidden SEO issues and offers specific recommendations to enhance your organic search rankings. It includes customized technical insights tailored to your website and industry, ensuring optimal search visibility.

How We’ll Identify and Enhance Your Website’s SEO

We conduct a comprehensive site crawl to evaluate link quality and identify weaknesses in your information architecture. We also examine internal linking, SERP performance, mobile-friendliness, and pinpoint keyword and content optimization opportunities.

RainGage™ Diagnostic Tool

RainGage™, our proprietary diagnostic tool, scans and catalogs your web pages, identifying technical SEO challenges like page performance issues, broken links, thin content, duplicate content, metadata inconsistencies, and overall site architecture. Hosted on our private cloud, it provides uninterrupted analysis, accessible data, and scheduled reporting.

Keyword Research

Incorporating the right keywords in your content is vital for SEO success. We conduct detailed keyword analyses to enhance your site’s search engine rankings and drive more traffic.

How We’ll Refine Your Keyword Approach for Search Intent Alignment & a Competitive Edge

We carry out a thorough keyword audit and competitor analysis to identify robust keyword opportunities. By refreshing your keyword strategy and involving your team, we set your site up for ongoing success, enabling you to continually identify and use the right keywords for growth.

On-Page SEO

A successful on-page SEO strategy is crucial for both search engine rankings and user experience. We optimize existing page content and meta details, and also create specialized content to strengthen your site’s overall SEO performance and user accessibility.

How We’ll Improve Your Site’s Ranking and User Accessibility

Our collaboration with your team includes optimizing various on-page elements like headers, meta titles, descriptions, title tags, and links. We also work with the Content Strategy team to enhance existing pages and create new, optimized content.

Off-Page SEO

Effective off-page SEO strategies extend beyond website content optimization. We use customized strategies to improve brand awareness and organic search rankings by garnering links from reputable and authoritative websites.

How We’ll Promote Content to Increase Brand Authority & Traffic

We devise a site-wide promotion strategy, including competitive analysis, content promotion, media outreach, and link reclamation, to strengthen your organic search content and the authority of your backlinks over time.


Local SEO

Local SEO improves your visibility for local queries on Google Search and Google Maps, encouraging more phone calls and store visits. We ensure your business and website appear where your customers are searching.

How We’ll Attract Local Users to Your Site & Business

We review your current website and provide recommendations to enhance your local search rankings. Our approach includes keyword research tailored to your services and markets, optimized business information for listing platforms, and proximity-based reporting to track progress and make adjustments.

International SEO

Attracting international customers involves more than just translation. We understand the nuances of search engine results, regulatory compliance, and user experience customization for international markets.

How We’ll Localize Your Site for Global Audiences

Our technical SEO audit includes a review of country and language targeting, localization, and market-specific user experience. We research international keywords and provide content recommendations to improve keyword relevance and search intent alignment, ensuring the right pages appear in international search engines.


SEO for Website Migrations

Website migrations can impact years of SEO efforts. We provide optimization recommendations before, during, and after your migration to maintain traffic and enhance site performance.

How We’ll Safeguard Your Site’s SEO and UX During Migration

Our pre-launch audit identifies migration risks and opportunities. We consult on infrastructure, review sitemaps, architecture, design mockups, and staging sites for technical recommendations. Post-launch, we identify problems and measure migration impact on your site’s health.

SEO for Website Redesigns

A website redesign, while primarily aesthetic, can affect your content’s rankings. Our early involvement in your redesign process ensures your traffic and rankings remain robust, and your organic presence grows post-launch.

How We’ll Optimize Your Site’s Information Architecture for Peak Performance

We advise on design strategies to retain traffic and maintain rankings. We cover infrastructure choices, sitemap and architecture review, and technical recommendations. Post-launch, we conduct an SEO audit to address any issues and evaluate the redesign’s impact.


SEO Reporting

SEO reporting offers ongoing insights into your site’s performance. Keeping track of your SEO rankings identifies successful strategies and areas needing improvement, crucial for maintaining and enhancing your site’s performance.

How We’ll Utilize Reporting to Refine Our Strategies

Using tools like RainGage, we provide a comprehensive view of your site’s SEO performance. We identify effective strategies and areas for improvement, supporting your team in ongoing SEO success.

SEO for Small Businesses

SEO for small businesses involves consistent technical and content-related efforts. We offer optimization recommendations tailored to your budget, helping you dominate your market and save costs with a small business-focused strategy.

How We’ll Position Your Small Business for Success

We conduct technical audits for better search engine indexing, perform keyword analysis for improved conversions, and suggest content enhancements to boost rankings and attract traffic that converts. Monthly KPI reporting and a sustainable plan ensure your ongoing success.

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Portent can create tailored SEO strategies that increase organic traffic and revenue. Let’s talk.

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