What We Do

Left brain + right brain. That’s how SEO works. We combine technical SEO with content and off-page SEO to deliver potent strategies that grow your bottom line. Replatforming? Rebranding? We can help. Need a full, ongoing search engine optimization campaign? Absolutely. Training and audits? Of course. Whatever we do for you, we bring a complete SEO skillset and a desire to do the work.

SEO is comprised of three different areas: technical SEO, on-page SEO, and off-page SEO.

Pick and choose or partner with us for it all. We bring the skills and expertise of a complete SEO skillset.

SEO Consulting

Partner with the Portent team on our flagship service. Get ongoing SEO management and consulting from some of the brightest minds in the industry.

SEO Audit

Get a clear, executable SEO Audit of your site. Our audit offers a one-time in-depth review of every aspect of your organic search presence.

Off-Page SEO

Off-page SEO is a critical piece of your organic search strategy. Building your backlink profile directly impacts your organic search traffic and your rankings. Portent has several proven approaches to achieve results, and digitally extend the reach and authority of your brand, including influencer marketing.

Technical SEO

Have your on-page factors sorted? Time to focus on the technical side. Our technical search optimization services are ready to take your site to the next level.

Local SEO

Get your stores on the map. Portent’s Local SEO services will get you in front of the right customers at the right time.

International SEO

Rank everywhere. Our international SEO team performs localized keyword analysis and executes search engine optimization campaigns worldwide.

SEO Redesign and Migration

Going through a substantial site redesign or migration? Get a clear plan to make your big jump as seamless as possible.

SEO for Small Business

Reliable SEO management is essential for the long-term health of a website, but is often difficult for most small budget businesses to get it right. Portent offers solutions with the needs of a small business in mind. We review your site, diagnosis the top issues, and provide prescriptive recommendations to help you correct them and get more organic visibility.

How We Approach Our Work

What is SEO? Attention to detail, strategic thinking, continuous learning. And it all comes back to the digital marketing stack.

Earned - The attention and exposure you receive from being useful and significant

Search engine optimization doesn’t work in a vacuum. More than any other digital marketing channel, an effective SEO campaign requires attention to infrastructure, analytics, and content. We help take care of the on-site and off-site success factors required for sustainable growth.

Content - every form of communication that passes information.

It’s not just “content marketing.” Everything you say—in text, in video, in images—is content. Search engines index it all. From keyword research to natural language processing, all our SEO campaigns account for the content you have on your site today and what content you need to produce to resonate with your audience.

Analytics - tracks impact on key performance indicators (KPIs).

Search engines don’t provide detailed keyword data, and they’re slow to react to site changes. Our sophisticated team builds the models, sets expectations, and connects multiple data sources for meaningful measurement and a full understanding of the impact around our SEO efforts.

Infrastructure - delivers your website enabling the rest of the elements and channels to come to life.

All of your SEO efforts are only as good as your site’s infrastructure. The code that drives your website, the servers that deliver content, and the people that manage it make up your infrastructure. If infrastructure fails, so will your digital marketing efforts.

How We Get It Done

“We combine technical skills and creativity to…” Every agency says the same thing. At Portent, here’s how we really get SEO done.

Left Brain

Our team members are SEO nerds extraordinaire. With deep expertise in technology, information discovery, natural language, and search algorithms, they get their geek on every day.

Right Brain

SEO requires creativity, too. Portent’s team brings user experience, content strategy and creation, outreach, and a healthy amount of gut instinct to drive our campaigns.


Our Tools

Our in-house crawler, RainGage(TM), powers site-wide analysis for thousands of factors, drives our content inventory tool, and lets us analyze at scale.


Trust Us

Portent’s team always tells you the risks and benefits of action and inaction across the stack, SEO included. Our goal is long-term growth, not short-term flash.

Here’s The Proof

Don’t take our word for it. We’ve delivered business-changing growth for our clients since we started more than two decades ago. Awards are great, and we’ve got more than a few, but we measure success in the tangible results we drive for our clients day-in and day-out.

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Portent can help you own your piece of the web. Let’s talk.

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