Search engine optimization can mean the difference between being discovered and being ignored. Between growing revenue or status quo. Between success and failure. And search is constantly evolving.
We offer solutions for every unique challenge from complete SEO management to individual campaign consulting and training. We create customized SEO campaigns that focus on many elements, including:
- Technical Site Audits starting with a full x-ray of your site. Our proprietary toolset, RainGage SEO, acts like a basic search crawler. It indexes your site and lets our SEO experts focus on solving problems instead of thrashing around trying to find them.
- Intensive Keyword Research to guide content and on-page SEO decision-making.
- Site Structure and Internal Linking Reviews to spot opportunities for immediate improvement and strategic cross-linking to your most important content.
- Content Creation and Optimization using clear data to provide a roadmap for both new and existing content.
- Content Outreach to build your brand’s authority and relevance around strategic topics.
Because Your Customer is Not An Algorithm
Your new mantra: Visibility. Relevance. Authority. And you can’t afford to come up short on any of these pillars of search engine optimization.
Picture going through the next algorithm update and feeling entirely at ease that your site is in the best-possible hands. We use a strictly ethical, white hat approach to all our SEO strategies. Long before Panda and Penguin were household names Portent made white hat SEO part of our normal process. But we also strive to be visionary. We are always thinking ahead about how to approach SEO in a way that isn’t reactionary to algorithm updates. Instead, we strategize how to make your site provide a great user experience. It’s all about your customers, after all.
We specialize in several areas of SEO, such as technical SEO, User Experience search strategy, link-building, local search strategy, international search strategy, and site speed consulting. Our search consultants work closely with our Analytics department to provide insights on your site’s visitor behavior and improve conversion rates. Our team works with our Design & Development group to make sure every campaign, website redesign, or relaunch we roll out is rock-solid.
Don’t take our word for it. We’ve been delivering business-changing growth for our clients since we started 24 years ago. Awards are great, and we’ve got more than a few, but we measure success in the tangible results we drive for our clients day-in and day-out.