SEO Blog Posts

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SEO for Small Business SEO

12 Apr, 2018

SEO for Small Business – The Topics, Tactics & Tools

By Timothy Johnson and Shannon Walsh

So you’ve decided to play the long-game that is SEO. Fantastic! Depending on your familiarity with search engines, perhaps you’ve told your team or your boss “we’ll work to show up in the number one spot for the one thing that everyone searches in our industry.” [Long, long pause.] It’s a tantalizing thought. But let’s… Read More

What you need to know about Google's mobile-first index rollout SEO

3 Apr, 2018

What you Need to Know about Google’s Mobile-First Indexing Rollout

By Caleb Cosper

Anyone reading this has probably already heard the news: Google announced last week that they’re “migrating sites that follow the best practices for mobile-first indexing.” Anyone who keeps abreast of SEO news (or works with clients who do) has probably received an email since that announcement wondering nervously what this means for their site. Worry… Read More

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Signpost with blank arrows on blue sky background SEO

20 Mar, 2018

How to Structure Your Site’s Navigation for SEO and UX

By Caleb Cosper

It struck me recently that while we <em>frequently</em> advise our clients and partners on the SEO potential held in their site’s global navigation, how to structure site nav for SEO and UX benefit is something a lot of marketers don’t immediately consider. And that’s a problem. My hope after you read this post is that… Read More

SEO

13 Mar, 2018

Google’s Latest Algorithm Update + A Layman’s Guide to Search Engines

By Zac Heinrichs and Justin Brasser

The Google algorithm has changed! I repeat, the Google algo has changed! Quick, grab your laptop, an emergency thermal blanket, and lock yourself in that bunker with a six-month supply of soylent! Wait… that’s not a surprise at all… Google has said time and time again that there are changes made daily. This time around,… Read More

Implement hreflang tags correctly picture of many languages saying welcome SEO

20 Feb, 2018

How to Implement Hreflang & Canonical Tags Correctly

By Julie Goodman

On the surface, both the hreflang tag and canonical tag do similar things – tell search engines which version of a page they are supposed to index and deliver to particular searchers. However, these tags do not have the same function. They are not the same thing. As digital marketers, we keep abreast of the… Read More

Surprise - It's the New Character Length for Google SERP Snippets & Meta Descriptions SEO

16 Jan, 2018

The New Character Length for Google SERP Snippets & Meta Descriptions

By Zac Heinrichs

Just in case you hadn’t heard yet, On December 1, 2017, Google (read: Danny Sullivan) officially confirmed that the maximum length of a snippet in their search results has increased to about 320 characters. How long should my Meta Description be? Google is now saying that the maximum length for a snippet in search results… Read More

SEO pagination tunnels and click depth visual exploration SEO

9 Jan, 2018

How Site Pagination and Click Depth Affect SEO – An Experiment

By Matthew Henry

We’ve all seen pagination links — those little numbered links at the top and bottom of multi-page content. They are used on blogs, e-commerce sites, webcomics, gallery pages, SERPs, and multi-page articles.   From the human visitor’s point of view, pagination is pretty simple. If you are on page one, and you want to see… Read More

5 ways you probably let ecommerce SEO slip over the holidays SEO

4 Jan, 2018

5 Ways You Probably Let E-commerce SEO Slip for The Holidays and What to Do Next

By Amanda Putney

There’s a chill in the air, some of you even have snow and ice. For most people, it’s been a busy time of year. For those in eCommerce, it hasn’t just been busy, it’s “someone come dig me out of this avalanche” busy! That was the case when I was working in eCommerce before coming… Read More

Driving More Revenue With Smart Amazon Marketing - Portent SEO

2 Nov, 2017

Where To Start With Amazon Marketing

By Timothy Johnson

Amazon Marketing: Why It’s Important There are hundreds of millions of active accounts on Amazon. Moreover, nearly half of internet shoppers go directly to Amazon instead of starting with a search engine like Google when they are looking to make a purchase. Those are staggering numbers. But chances are you don’t need convincing that Amazon… Read More

Spooky Lessons in SEO from Portent - Happy Halloween SEO

31 Oct, 2017

The Grim Specter of SEO Past – Happy Halloween from Portent

By Colin Parker

We interrupt your regularly scheduled blog to bring you this Halloween-themed SEO lesson. When your team is full of brilliant SEOs and digital marketers, Halloween bake-offs (and pretty much every other holiday function) risk getting into the deep end of the nerd pool pretty quickly. The Portent team had already put together a blog post… Read More

SEO

6 Sep, 2017

SEO Fallacies That Must Die: 2017 Edition

By Ian Lurie

SEO folks are trend victims. Someone presents a new acronym, an idea, or a tool and we all pile on. Then we chase those nibbles of knowledge, good and bad alike, without thinking. And we land in deep pits lined with sharp, nasty sticks. These ideas must go: 1: TFIDF Score Predicts Rankings A higher… Read More

SEO Best Practices for Events - Portent SEO

5 Sep, 2017

6 SEO Best Practices for Events

By Shannon Walsh

There are so many moving parts when running an event large or small that it’s easy to let online optimization be an afterthought. Sidelining SEO, however, means missing out on a lot of organic visitors and awareness. A solid organic presence makes a huge difference in attracting more attendees’ year after year. Here are five… Read More

SEO

11 Jul, 2017

Complete Guide to 4xx HTTP Status Codes by an SEO Dad

By Zac Heinrichs

(A post only an SEO or Dev could love) Not too long ago, the Portent SEO team was sitting around in a meeting when we came across a 4xx level HTTP status error and couldn’t remember the meaning. Might have been a 410 or a 418… Anyway, when you have a flock of SEOs in… Read More

SEO Lessons from industry experts Eric Wu and Julie Goodman SEO

10 May, 2017

Wisdom from the Trenches: An Interview with BloomNation’s Eric Wu on SEO, Product, and Marketing

By Julie Goodman

This is cheesy but true. It takes a village of phenomenal people to “raise” and train good digital and search marketers. As SEOs, Product Managers, and Social Media strategists, our work is not created alone in a vacuum. We don’t simply apply a static set of best practices and hope for the best. We need… Read More

SEO

14 Apr, 2017

Video SEO in 2017 Best Practice Guide

By Jared Amyakar

According to a HubSpot survey, video is now the most popular kind of content consumed online (when text based content types are spit into categories). Users are certainly more likely to consume it thoroughly since skimming a video takes more effort than written text. They either watch it or they don’t. Companies like Google and… Read More

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