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Keyword Research and You - Portent SEO

26 Jul, 2016

Keyword Research and You

By Shannon Walsh

Whether you’re thinking about starting a company, revamping your current business, adding a new product line, or just making sure your current SEO approach is on the right track, keyword research is a fundamental part of the process. The reason keyword research is so indispensable is that it’s one of the easiest ways to get… Read More

JSON-LD Implementation Guide - Structured Data Markup - Portent SEO

8 Jun, 2016

A JSON-LD Implementation Guide

By Jared Amyakar

SearchFest 2016 (aka the last “SearchFest”) had a load of great talks, but only a few were as immediately relevant to my work as the deep dive discussion of structured and unstructured data from AJ Kohn and Mike Arnesen. They lent great insight to my approach to these two different types of information, and deepened… Read More

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Portent Placeholder SEO

18 May, 2016

Amazon and Google SEO: My presentation

By Ian Lurie

More coming (including links), but here’s the slide deck from today’s Resonate presentation: Amazon and Google: SEO Priorities from Ian Lurie The links These are some of the resources I mentioned in the presentation. If you don’t see one, let me know. Keyword and competitive analysis MerchantWords Amazon keyword search data AnswerThePublic Keyword and question… Read More

SEO Force Directed Crawl Diagrams - Portent SEO

10 Feb, 2016

SEO: The Quick & Dirty Google Index Diagnostic

By Jared Amyakar

A Quick & Dirty Google Index Diagnostic This article outlines a simple diagnostic technique to assess the health of your site architecture. For all the current attention being paid to Content (caps intentional), our ability to generate organic traffic still depends heavily on that content being found and indexed by a search engine’s crawlers.  … Read More

SEO-spider-trap-portent SEO

2 Feb, 2016

Field Guide to Spider Traps: An SEO’s Companion

By Matthew Henry

If search engines can’t crawl your site, SEO efforts do not amount to much. One of the problems I see most often are ‘spider traps’. Traps kill crawls and hurt indexation. Here’s how you find and fix them: What is a spider trap? A spider trap is a structural issue that causes a web crawler… Read More

The Temple of Yoda at the base of the Portent P SEO

3 Dec, 2015

The Rank Awakens: Living the Brand with Universal Life Church

By Zac Heinrichs

Or, “How I Became a Certified Jedi Knight” Yay! Star Wars! I can’t wait for The Force Awakens! It comes out in a couple weeks and I have totally bought into the hype. I know I’m not alone, even after a certain late-nineties, floppy-eared, backward knee-walking, CGI disappointment, who shall remain nameless. Now here’s the… Read More

RankBrain Portent SEO Internet Marketing

30 Oct, 2015

Does RankBrain change digital marketing?

By Ian Lurie

No. Epilogue All hail RankBrain! Remember this day when we’re all slaves to machines that barf information on us, filling up downtime and turning us into drooling screen addicts… Wait. Since I’m too late to do anything about that, I thought I’d get one thing out of the way: RankBrain doesn’t matter to marketers. Or… Read More

SEO

24 Apr, 2015

30 Minute Audit: Mobile SEO [VIDEO WEBINAR]

By George Freitag

In the wake of Google’s Mobile-Friendly update (occasionally referred to as “Mobilegeddon“) many marketers are wondering how their sites were impacted. In this Portent U Webinar, we discussed how you can see whether or not your site was impacted by the mobile-friendly update, identify mobile traffic opportunities, troubleshoot common mobile problems, and put together an… Read More

SEO

14 Apr, 2015

Mobile SEO: Should I Be Worried?

By Ian Lurie

As a CEO and father, I’m an expert on anxiety. So I understand why Google’s mobile search algorithm update (aka Mobilegeddon) has CEOs and marketing teams popping Xanax. Before you reach for the prescription, though, do this test. It’ll help you figure out if you need to take action. Then, keep reading to see your… Read More

SEO

19 Mar, 2015

International SEO Strategy Guide – Plus a Flowchart!

By Portent Team

I’ve noticed there’s something we’re sorely missing in our marketing mix: flowcharts. Making sure that Portent has mo’ flo’ to offer has become of my new life goals. As part of this endeavor, I created the following International SEO Strategy flowchart to help those who are trying to decide what the best structure is for… Read More

Internet Marketing

2 Mar, 2015

Mobile & App Content Will Rank Higher. Shenanigans Likely.

By Colin Parker

I read the news today, oh boy. No doubt, many of you have already read the headline from TechCrunch. Or maybe you caught it coming down off the mountain from Google. Google is formalizing its stance on “mobile-friendliness” as a ranking signal worldwide. Not only that, but they’re boosting content from indexed apps in organic… Read More

SEO

2 Mar, 2015

Penguin, SEO & the Apocalypse

By Ian Lurie

SEMPDX invited me to talk penalties at Searchfest 2015 (You should attend 2016, by the way). Here’s my presentation, with some extra explanatory slides: Bear in mind that the data in here was generated by me, a History major w/ a law degree. So treat them with a healthy grain of salt. You can rely… Read More

Portent Placeholder SEO

27 Feb, 2015

Google, Mobile and Apps: I’m tired

By Ian Lurie

It used to be that, when Google announced yet another tweak to their algorithm, I rubbed my hands with anticipation. Now, it just makes me tired. Yesterday, Google announced that mobile-readiness is now a worldwide ranking signal, and that indexable apps will influence personal search rankings. I should be excited. I’m just tired. Not because… Read More

Portent Placeholder SEO

19 Feb, 2015

Marketing Strategy for Search

By Ian Lurie

I just did a presentation at Friends of Search (an amazing conference, by the way). I focused on strategic thinking for SEOs, PPCs and the like. Here are the slides: Check ’em out.

SEO

29 Dec, 2014

SEO Using Force-Directed Diagrams

By Ian Lurie

Note: You can now buy Force Directed Diagrams in our store. Sometimes, the only way to understand a site is to look deep into the technology stack and gaze upon its dark, dark soul. But we at Portent try to avoid contact with evil beings. Instead, we use force-directed diagrams. I got my nerd on… Read More

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