SEO Blog Posts

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SEO

6 Sep, 2017

SEO Fallacies That Must Die: 2017 Edition

By Ian Lurie

SEO folks are trend victims. Someone presents a new acronym, an idea, or a tool and we all pile on. Then we chase those nibbles of knowledge, good and bad alike, without thinking. And we land in deep pits lined with sharp, nasty sticks. These ideas must go: 1: TFIDF Score Predicts Rankings A higher… Read More

SEO Best Practices for Events - Portent SEO

5 Sep, 2017

6 SEO Best Practices for Events

By Shannon Walsh

There are so many moving parts when running an event large or small that it’s easy to let online optimization be an afterthought. Sidelining SEO, however, means missing out on a lot of organic visitors and awareness. A solid organic presence makes a huge difference in attracting more attendees’ year after year. Here are five… Read More

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8 Aug, 2017

SEO 101 – Mobilizing the Public 2017

By Shannon Walsh

Slide Deck and Resources Slides from my presentation at Feeding America’s Mobilizing the Public Conference plus helpful tools, additional resources and free ebooks! SEO 101: Finding Yourself – Mobilizing the Public 2017 from Portent Tools Portent SEO Page Review Plugin A helpful tool for reviewing title tags, meta descriptions and other on page HTML elements.… Read More

SEO

11 Jul, 2017

Complete Guide to 4xx HTTP Status Codes by an SEO Dad

By Zac Heinrichs

(A post only an SEO or Dev could love) Not too long ago, the Portent SEO team was sitting around in a meeting when we came across a 4xx level HTTP status error and couldn’t remember the meaning. Might have been a 410 or a 418… Anyway, when you have a flock of SEOs in… Read More

SEO Lessons from industry experts Eric Wu and Julie Goodman SEO

10 May, 2017

Wisdom from the Trenches: An Interview with BloomNation’s Eric Wu on SEO, Product, and Marketing

By Julie Goodman

This is cheesy but true. It takes a village of phenomenal people to “raise” and train good digital and search marketers. As SEOs, Product Managers, and Social Media strategists, our work is not created alone in a vacuum. We don’t simply apply a static set of best practices and hope for the best. We need… Read More

SEO

14 Apr, 2017

Video SEO in 2017 Best Practice Guide

By Jared Amyakar

According to a HubSpot survey, video is now the most popular kind of content consumed online (when text based content types are spit into categories). Users are certainly more likely to consume it thoroughly since skimming a video takes more effort than written text. They either watch it or they don’t. Companies like Google and… Read More

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12 Apr, 2017

Technical SEO: BS. Own it. The Slides and the Links

By Ian Lurie

Here are the slides and links from “Technically, SEO,” in which I ranted, raved and talked about technical SEO for marketers. This focuses on issues I found on automotive industry sites, but it all holds true everywhere. The Deck BS: Own It – Technical SEO for Marketers from Ian Lurie Random Me, on Twitter I… Read More

SEO

28 Mar, 2017

5 Signs Your Agency Is SEO Clueless

By Ian Lurie

Big agencies throw “SEO” on their services pages the way I throw exercise clothes into my suitcase: They know there’s no way in hell they’ll use it. Another “big-time” agency just did it, and I’ve got steam coming out of my ears because this means another list of Fortune 1000 clients will get second rate… Read More

5 Common SEO Mistakes You Should Fix SEO

23 Mar, 2017

5 Common SEO Mistakes You Should Fix Before Your Next Audit

By Shannon Walsh

Want to get more for your money on your next SEO audit or site review? After two years of reviewing sites offering everything from dog food to process automation, (I still have no idea what that is either), I decided to put together this half-blog-post-half-PSA covering a few of the most common SEO mistakes or… Read More

Difference Between Rich Snippets and Featured Snippets SEO

21 Mar, 2017

What’s the Difference Between a Rich Snippet and a Featured Snippet?

By Zac Heinrichs

Rich snippets, rich cards, knowledge graphs and panels, schema.org, JSON-LD, featured snippets, featured features, Richie Rich, KEVIN BACON! Wait, that was more than six degrees… There’s a lot of terminology out there about the different ways search engines, Google in particular, display their search results. Two of the most oft confused are the snippets, both… Read More

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8 Mar, 2017

Amazon and Google SEO: My presentation(s)

By Ian Lurie

Update: Now, get 2 for 1! I’ve added my Retail Global slide deck, which gets to the core of these changes and gets more concrete about how to deal with word vectors. Scroll further down for the original Resonate presentation, and relevant links. Needs into Wants: Amazon, Google and the Race for Rankings from Ian… Read More

Changing Domains What Would an SEO Do - Portent SEO

15 Feb, 2017

Changing Domains? What Would an SEO Do?

By Julie Goodman

Out of the gate, an SEO will try to convince you not to change domains unless it is absolutely necessary. Changing domains can potentially have a negative impact on organic search rankings for a site. Major search engine ranking algorithms (i.e. Google and Bing) factor in signals from both the domain and page levels. Even… Read More

Funnel Driven Keyword Reporting - Portent SEO

3 Feb, 2017

Funnel Driven Keyword Reporting

By Jared Amyakar

Have you given or received an SEO report that involved keyword data recently? What did that section of the report look like? Perhaps something like this? How useful was it? We’re all aware of the profound changes that have been happening in our field regarding the lowly keyword. Keywords used to be the basic unit… Read More

SEO and UX Lessons from Home Improvement Purgatory - Portent SEO

19 Jan, 2017

SEO and UX Lessons from Home Improvement Purgatory

By Shannon Walsh

Warning: some humble-brag follows, but I promise it’s in the spirit of sharing marketing and SEO lessons. My new apartment is perfect. Walking distance from the Space Needle and huge windows the full length of our living room. It doesn’t get much better than that in Seattle for less than my entire monthly paycheck. But… Read More

Really, Panda didn't do it SEO

10 Jan, 2017

There is No Panda Penalty. Get it?

By Ian Lurie

Site owners frequently tell me “I think we’re under a Panda Penalty.” Google does not have a “Panda penalty.” Understand that and you’ll understand how optimizing for Panda-type ranking factors can improve rankings. By the way, Panda is now part of Google’s core algorithm. It’s one way Google measures the value of content. I’m going… Read More

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