SEO Blog Posts

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SEO

11 Jul, 2017

Complete Guide to 4xx HTTP Status Codes by an SEO Dad

By Zac Heinrichs

(A post only an SEO or Dev could love) Not too long ago, the Portent SEO team was sitting around in a meeting when we came across a 4xx level HTTP status error and couldn’t remember the meaning. Might have been a 410 or a 418… Anyway, when you have a flock of SEOs in… Read More

SEO Lessons from industry experts Eric Wu and Julie Goodman SEO

10 May, 2017

Wisdom from the Trenches: An Interview with BloomNation’s Eric Wu on SEO, Product, and Marketing

By Julie Goodman

This is cheesy but true. It takes a village of phenomenal people to “raise” and train good digital and search marketers. As SEOs, Product Managers, and Social Media strategists, our work is not created alone in a vacuum. We don’t simply apply a static set of best practices and hope for the best. We need… Read More

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SEO

14 Apr, 2017

Video SEO in 2017 Best Practice Guide

By Jared Amyakar

According to a HubSpot survey, video is now the most popular kind of content consumed online (when text based content types are spit into categories). Users are certainly more likely to consume it thoroughly since skimming a video takes more effort than written text. They either watch it or they don’t. Companies like Google and… Read More

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12 Apr, 2017

Technical SEO: BS. Own it. The Slides and the Links

By Ian Lurie

Here are the slides and links from “Technically, SEO,” in which I ranted, raved and talked about technical SEO for marketers. This focuses on issues I found on automotive industry sites, but it all holds true everywhere. The Deck BS: Own It – Technical SEO for Marketers from Ian Lurie Random Me, on Twitter I… Read More

SEO

28 Mar, 2017

5 Signs Your Agency Is SEO Clueless

By Ian Lurie

Big agencies throw “SEO” on their services pages the way I throw exercise clothes into my suitcase: They know there’s no way in hell they’ll use it. Another “big-time” agency just did it, and I’ve got steam coming out of my ears because this means another list of Fortune 1000 clients will get second rate… Read More

5 Common SEO Mistakes You Should Fix SEO

23 Mar, 2017

5 Common SEO Mistakes You Should Fix Before Your Next Audit

By Shannon Walsh

Want to get more for your money on your next SEO audit or site review? After two years of reviewing sites offering everything from dog food to process automation, (I still have no idea what that is either), I decided to put together this half-blog-post-half-PSA covering a few of the most common SEO mistakes or… Read More

Difference Between Rich Snippets and Featured Snippets SEO

21 Mar, 2017

What’s the Difference Between a Rich Snippet and a Featured Snippet?

By Zac Heinrichs

Rich snippets, rich cards, knowledge graphs and panels, schema.org, JSON-LD, featured snippets, featured features, Richie Rich, KEVIN BACON! Wait, that was more than six degrees… There’s a lot of terminology out there about the different ways search engines, Google in particular, display their search results. Two of the most oft confused are the snippets, both… Read More

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8 Mar, 2017

Amazon and Google SEO: My presentation

By Ian Lurie

Here’s the updated deck and links from my 2017 Resonate presentation. I ranted and raved about changes to the Amazon and Google algorithms. It was fun. If you missed it, alas. But at least you can look at the slides. Remember, you can ask me questions on Twitter at @portentint Amazon and Google: The State… Read More

Changing Domains What Would an SEO Do - Portent SEO

15 Feb, 2017

Changing Domains? What Would an SEO Do?

By Julie Goodman

Out of the gate, an SEO will try to convince you not to change domains unless it is absolutely necessary. Changing domains can potentially have a negative impact on organic search rankings for a site. Major search engine ranking algorithms (i.e. Google and Bing) factor in signals from both the domain and page levels. Even… Read More

Funnel Driven Keyword Reporting - Portent SEO

3 Feb, 2017

Funnel Driven Keyword Reporting

By Jared Amyakar

Have you given or received an SEO report that involved keyword data recently? What did that section of the report look like? Perhaps something like this? How useful was it? We’re all aware of the profound changes that have been happening in our field regarding the lowly keyword. Keywords used to be the basic unit… Read More

SEO and UX Lessons from Home Improvement Purgatory - Portent SEO

19 Jan, 2017

SEO and UX Lessons from Home Improvement Purgatory

By Shannon Walsh

Warning: some humble-brag follows, but I promise it’s in the spirit of sharing marketing and SEO lessons. My new apartment is perfect. Walking distance from the Space Needle and huge windows the full length of our living room. It doesn’t get much better than that in Seattle for less than my entire monthly paycheck. But… Read More

Really, Panda didn't do it SEO

10 Jan, 2017

There is No Panda Penalty. Get it?

By Ian Lurie

Site owners frequently tell me “I think we’re under a Panda Penalty.” Google does not have a “Panda penalty.” Understand that and you’ll understand how optimizing for Panda-type ranking factors can improve rankings. By the way, Panda is now part of Google’s core algorithm. It’s one way Google measures the value of content. I’m going… Read More

Internal Linking for SEO - Portent SEO

9 Jan, 2017

Smart Internal Linking for SEO

By Zac Heinrichs

[This post originally appeared in 2011 and was refreshed in 2017 by popular demand.] If you were to map out your website’s internal links, would there be a logical order to it, or would it look like a steaming plate of spaghetti? Be careful before you answer. Strip away all the fancy design, the hours… Read More

Shopify SEO Best Practices Portent SEO

22 Dec, 2016

Shopify SEO in Six Simple Steps

By Zac Heinrichs

First order of business, this is a pretty long post on Shopify SEO best practices. Here’s what you’re gonna get. Contents Shopify SEO Basics Introduction Shopify URLs Shopify Title Tags Meta Description Image Alt Navigation 301 Redirects Wrap up Shopify SEO Basics Warning: This is not a full-bore Shopify tutorial, this is a deep walkthrough… Read More

SEO

8 Dec, 2016

Technical SEO Best Practices – New (free) ebook!

By Ian Lurie

TL;DR: I wrote a technical SEO ebook. It’s free. You should get it here. You’re probably all wondering where the hell I’ve been. I haven’t written a blog post in, what, four weeks?! I’ve been working on two projects. The first one is a free ebook: Technical SEO Best Practices. I wrote it as something… Read More

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