Content
16 Best Content Marketing KPIs and Metrics in 2023
The ROI of content can be a maddeningly long game. But just because it’s messy doesn’t mean it’s not measurable. Our guide to content marketing KPIs can help.
The Portent Blog
News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
Content
How Often Should You Perform a Content Audit in 2023?
How often should your review what content or blog posts need updates to keep your first-page rankings? Read our user journey-based guide to discover the answer.
Analytics
5 Ways to Prepare Your Analytics Setup for 2023
Data analytics setups aren’t set in stone. You should incorporate creative solutions to meet market challenges. Discover ways to prepare your analytics setup.
Digital Marketing Guides
Gain in-depth insights and best practices for the strategies that will build your digital marketing arsenal.
Attribution: The Digital Marketer's Guide
Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.
Learn More About AttributionPodcast Advertising: The Digital Marketer's Guide
As podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.
Learn More About Podcast AdvertisingWhat is PPC? Pay-Per-Click Explained
PPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.
Learn More about PPCEbooks
Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.
Tools
Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.
