News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
Small businesses are often at a disadvantage when it comes to advertising in service verticals. They simply do not have pockets deep enough to both hold off big-name brands and continually pay exorbitant click costs for high-volume, highly-competitive keywords. Depending on what service vertical you want to advertise in, you can often expect to pay...
I’m willing to bet that you’re here reading this post for one of the following reasons: You don’t know what a custom intent audience is. You know what a custom intent audience is, but you’ve never used them. You know what they are, and you’re looking for new ways to create powerful custom intent audiences...
Data plays a vital role in how we create, optimize, and analyze our digital marketing campaigns. Data is an integral part of digital marketing that showcases campaign effectiveness, which includes audience targeting, creative and messaging, brand recognition, and more. To view the data and make our analysis, we often use either what’s offered in the...
Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.
Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.
