News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
Web accessibility standards improve how users interact with your website and ensure everybody has an equal experience. Accessible content, as defined by the Web Content Accessibility Guidelines (WCAG) 2.1, equalizes the playing field for users with visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. Online accessibility also achieves a lot more than assisting...
Before I first started wearing my Fitbit, I had no idea how many steps I took in a day, or what times of day I was most active. Introducing a Fitbit into my life allowed me to quantify my activity levels, and it was always gratifying to achieve the “10,000 steps!” buzz and light show...
WordPress plugins have been shaping the way users extend WordPress for years. As plugin development evolves, it is essential to understand why—and when—you should use plugins. While plugins do help extend functionality, you need to be aware of the added weight that plugins can add to your website, as well as any vulnerabilities they may...
Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.
Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.
