News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
I celebrated my eighth anniversary at Portent earlier this month. A couple of us reminisced about my job interview that was held in a server storage closet. We’ve come a long way since then, and my role here has changed quite a bit as well. Something that hasn’t changed is my ability to dive into...
For many organizations, the work performed on their digital marketing campaigns can make the difference between success or failure for the entire business. Search engine optimization is a critical element of a well-rounded digital marketing strategy, as millions of people use search engines every day to find information, products, or answers to their questions. There...
You may have heard that A/B testing isn’t a viable approach for sites that don’t have enough traffic. Or that to reach statistical significance in a timely manner, you need to have thousands of visitors a day. I’m here to tell you that those days of A/B testing FOMO for your low-traffic site are over!...
Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.
Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.
