While it’s generally not recommended to “ judge a book by its cover,” you can certainly judge an entire website by its homepage. In other words, your homepage can either encourage or discourage someone from doing business with you. Homepages have two primary goals: Communicate the site’s purpose and value proposition Provide top-level navigation to...
The Portent Blog
News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
The term “landing pages” gets thrown around a lot in marketing. And for a while, when I was a newbie marketer, it felt like it could mean a million things. Sadly (or perhaps with good reason), the term still can mean a variety of things. What Are Landing Pages? Here’s what the term “landing pages”...
Updated on December 14th, 2021 to refine our GitHub auto-deploy solution. Most of my time is dedicated to dev projects that make the lives of marketers easier: websites, apps, tools, scripts, etc. Today, however, I’m writing for web devs in an attempt to make their lives easier. And their solutions smarter. In an effort to...
Digital Marketing Guides
Gain in-depth insights and best practices for the strategies that will build your digital marketing arsenal.
Attribution: The Digital Marketer's Guide
Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.Learn More About Attribution
Podcast Advertising: The Digital Marketer's Guide
As podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.Learn More About Podcast Advertising
What is PPC? Pay-Per-Click Explained
PPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.Learn More about PPC
Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.
Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.