As the holiday season approaches, online campaign planning is in full swing. And while a lot of time goes into paid campaign planning, we can’t forget about the user journey that happens after a lead comes in through a paid source. In this post, organic team lead Kat Shereko and I will share our insights...
The Portent Blog
News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
The surge in online shopping last year meant holiday shopping—and advertising—exploded, with early promotions and free shipping driving consumers to fulfill their wish lists online. Between November and December last year, online revenue rose 50% to $1.1 trillion. As a result, the paid media landscape changed significantly. Facebook posted a 31% growth in advertising revenue...
Updated September 2, 2021 with new information and best practices. It’s no mystery that Facebook advertising is a valuable tool for e-commerce marketers. From Facebook catalogs to Instagram shopping, there’s a lot to know when it comes to maximizing your performance with Facebook Ads Manager. That’s where we come in! Keep on reading to get...
Digital Marketing Guides
Gain in-depth insights and best practices for the strategies that will build your digital marketing arsenal.
Attribution: The Digital Marketer's Guide
Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.Learn More About Attribution
Podcast Advertising: The Digital Marketer's Guide
As podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.Learn More About Podcast Advertising
What is PPC? Pay-Per-Click Explained
PPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.Learn More about PPC
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