“Does size matter?” That’s one of the most common questions clients ask me about their blog posts. My short answer is, “yes, of course, blog post length is important, but it’s how you use your word count that matters most.” Since Google’s algorithms don’t have a minimum word count for content and blogs, content quality...
The Portent Blog
News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
Updated on February 25, 2021, to reflect platform updates, algorithmic changes, and recommended best practices. Across paid and organic media, it’s clear video is here to stay. And for many of us in the social media space, YouTube is frequently overlooked as a viable channel in any media mix. Admittedly, YouTube blurs the line between a...
Search is often approached in different ways by different organizations and marketing teams. In-house, it’s easier to look at search as one holistic bucket…often minimizing the differences paid and organic have and how that affects their strategies. At agencies, it can be easy to only focus on one or the other. Especially if you are...
Digital Marketing Guides
Gain in-depth insights and best practices for the strategies that will build your digital marketing arsenal.
Attribution: The Digital Marketer's Guide
Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.Learn More About Attribution
Podcast Advertising: The Digital Marketer's Guide
As podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.Learn More About Podcast Advertising
What is PPC? Pay-Per-Click Explained
PPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.Learn More about PPC
Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.
Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.