The Portent Blog

News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.

SEO

How to Manage Out of Stock Products to Preserve Your SEO

Note: This strategy is not exclusive to e-commerce websites; the issue just happens to be more common on e-commerce sites as products often become discontinued or go out of stock. If you have any pages with products or services on your website that could be discontinued or may become temporarily unavailable, this article will be...

Analytics

9 E-commerce A/B Test Ideas You Must Try

There are plenty of articles out there that talk about out-of-the-box A/B tests you can immediately run on your e-commerce site. Although, with cookie cutter tests, you’re taking a risk. You might be running tests on parts of your site that don’t really need a test right now. It’s kind of like throwing darts versus...

Ebooks

Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.

Tools

Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.

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RainGage® Digital Marketing Diagnostics

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The Portent Tone of Voice Generator

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RainGage™ Content Inventory

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The Portent Content Idea Generator

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Portent’s SEO Page Review Chrome Extension

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The SERP Preview Tool

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Click Worth Calculator

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The Marketing Stack Explorer

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The Link Recovery Tool

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