News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
Authority and rank metrics like Moz Domain Authority can be incredibly useful for all of your SEO campaigns but when taken at face value or misinterpreted, these metrics can lead you astray of important goals and leave you chasing ROI shadows. The point of any ranking or authority metric is to mimic a search engine...
This post does not pick on Google. It picks on us. We’re passive. Lazy. Dependent on Google to give us SEO advice. We jump on bandwagons and apply hacky fixes. Then we say we’re practicing “advanced SEO” because we know how to use noopener. Advanced SEO isn’t about scouring webmaster hangouts, applying the latest Google...
Finding an agency that can act as a true partner is hard. They all claim they can help you out no matter what their specific focus is. They all have case studies and recommendations. So, how do you choose the right digital marketing agency for your needs? If you’re thinking about hiring an agency for...
Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.
Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.
