SEO
AI Chatbots Make Organic Search Marketing Harder, Not Easier
AI content tools like ChatGPT will make some digital marketing tasks easier, but they will increase the minimum effort required to rank on the first page.
The Portent Blog
News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
Social Media
Should Your Business Advertise on TikTok?
Learn about the pros and cons of TikTok ads as well as how to determine if it’s worth it for your business to advertise on TikTok.
SEO
How SEO Tools Estimate Organic Traffic and Why You Should Take them With a Grain of Salt
SEO tools can't measure organic traffic precisely. But that doesn't mean the data is useless. Learn how to use them to gain useful insights.
Digital Marketing Guides
Gain in-depth insights and best practices for the strategies that will build your digital marketing arsenal.
Attribution: The Digital Marketer's Guide
Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.
Learn More About AttributionPodcast Advertising: The Digital Marketer's Guide
As podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.
Learn More About Podcast AdvertisingWhat is PPC? Pay-Per-Click Explained
PPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.
Learn More about PPCEbooks
Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.
Tools
Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.
