The Portent Blog

News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.

Facebook Remarketing: Everything You Need to Know

Facebook offers many ways to advertise your brand, but with so many options comes much uncertainty. One of the best ways to combat this uncertainty is through trial and error. Luckily, we have done that part for you! Using this guide, you should feel confident jumping into your first Facebook Remarketing campaign or even updating...

Digital Marketing Guides

Gain in-depth insights and best practices for the strategies that will build your digital marketing arsenal.

Attribution: The Digital Marketer's Guide

Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.

Learn More About Attribution

Podcast Advertising: The Digital Marketer's Guide

As podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.

Learn More About Podcast Advertising

What is PPC? Pay-Per-Click Explained

PPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.

Learn More about PPC

Ebooks

Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.

Tools

Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.

RainGage Icon

RainGage® Digital Marketing Diagnostics

LEARN MORE
Tone of voice generator

The Portent Tone of Voice Generator

LAUNCH TOOL
Rain Gage Content Icon

RainGage™ Content Inventory

LEARN MORE
Icon of a lightbulb

The Portent Content Idea Generator

LAUNCH TOOL
Icon of a magnifying glass

Portent’s SEO Page Review Chrome Extension

INSTALL
Icon of a laptop computer

The SERP Preview Tool

LAUNCH TOOL
Icon of a mouse cursor. Sonar style waves denote a click has taken place.

Click Worth Calculator

LEARN MORE
An icon of three elipses arrange to describe a stack.

The Marketing Stack Explorer

LEARN MORE

The Link Recovery Tool

LAUNCH TOOL
Start call to action

Portent can help you own your piece of the web. Let’s talk.

End call to action
Close search overlay