News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
It’s a terrible feeling when you get excited about an idea, and your boss turns it down. It’s the worst. This happens far too often to marketers, so in this article, I’m going to talk about how you can use traffic predictions as a way to get buy-in from your boss for content development. For...
The benefits of refreshing or rewriting old blog posts to breathe new life into a website are well-established and include more traffic, new backlinks, and improved keyword rankings. Consequently, content recycling is among the most popular content strategy and SEO trends for bloggers, with 71% reporting they refreshed old articles in 2021, an 18% increase...
In the summer of 2020, Facebook began highlighting the Conversions API (formerly Server-Side Events) as a means to give advertisers a direct connection between their marketing data and Facebook Ads Manager. At the time, this was presented as a solution to solve a number of issues advertisers were grappling with, from offline event tracking to...
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Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.
Learn More About AttributionAs podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.
Learn More About Podcast AdvertisingPPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.
Learn More about PPCPractical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.
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