News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
We get a lot of questions from our clients around how to maximize the investment in platforms that drive the best CPA, CPL, or other key KPIs and the optimal channel mix. It is understandable that when you find a platform that works, the first thought is to invest all of your ad dollars in...
For B2B marketers, reaching the right users at the right companies is crucial. Sometimes, though, standard targeting parameters in platforms like Facebook or LinkedIn (heavy emphasis on Facebook) may fall short. Or maybe you’re finding that competition in your space is fierce and the cost of acquiring leads— let alone quality leads— is way too...
I’m going to start by saying your site’s content needs to be helpful to the user. Too often, content is created for the “algorithm,” but cutting corners to beat the system isn’t a sustainable strategy. We need to stop focusing on “winning traffic” and focus on improving the quality of our traffic. For me, content...
Gain in-depth insights and best practices for the strategies that will build your digital marketing arsenal.
Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.
Learn More About AttributionAs podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.
Learn More About Podcast AdvertisingPPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.
Learn More about PPCPractical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.
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