As part of Digital Summit’s 2021 At Home conference series, the Small and Medium Business event focused exclusively on strategies, tactics, and best practices for small- to medium-sized businesses to take their digital marketing to the next level. Alec Maes and Max Trotter attended two days of tactical sessions for SMB marketers. Here are their...
The Portent Blog
News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
Competition in the search engine results pages continues to grow and adapt to unforeseen changes. Sometimes, there’s a new competitor that feels like they came from nowhere. It can be somebody’s side project whose goal is to target and monetize the same traffic your site targets. Or, it can be a known competitor that chose...
Having a well-oiled project management function at a digital marketing agency is rarer than you might think. After sitting in on countless interview panels with folks who either currently work at an agency or have in the past, I noticed how frequently they spoke to their frustration about not having access to a project management...
Digital Marketing Guides
Gain in-depth insights and best practices for the strategies that will build your digital marketing arsenal.
Attribution: The Digital Marketer's Guide
Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.Learn More About Attribution
Podcast Advertising: The Digital Marketer's Guide
As podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.Learn More About Podcast Advertising
What is PPC? Pay-Per-Click Explained
PPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.Learn More about PPC
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