The Portent Blog

News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.

Paid Media

What Is Quality Score and How Is It Used On Google?

Updated July 29, 2021 to feature new information and best practices. If you’re new to pay-per-click (PPC) or search engine marketing (SEM), you may have seen the Quality Score (QS) phrase thrown around multiple times, or have even seen the metric in your Google Ads interface. So, what is Quality Score? It is Google’s (or...


Internal PageRank Optimization Strategies

Something people in the search engine optimization space often repeat is, “make sure your website has a good link structure.” Rarely does anyone explain what that means. We’re often told that a good link structure is very flat, so that any page isn’t too many clicks away from the homepage. But why is that valuable...


Our Favorite MozCon Virtual 2021 Sessions

MozCon was back on the virtual stage this year, bringing next-level tactics and strategy to stay competitive in today’s rapidly evolving search landscape. Members from Portent’s organic and client partner teams—Cristi Zuk, Evan Hall, Harmony Huskinson, José Fausto Martinez, Naomi Thalenberg, and Travis McKnight—attended three days of tactical sessions for search marketers. Here are their...

Digital Marketing Guides

Gain in-depth insights and best practices for the strategies that will build your digital marketing arsenal.

Attribution: The Digital Marketer's Guide

Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.

Learn More About Attribution

Podcast Advertising: The Digital Marketer's Guide

As podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.

Learn More About Podcast Advertising

What is PPC? Pay-Per-Click Explained

PPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.

Learn More about PPC


Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.


Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.

RainGage Icon

RainGage® Digital Marketing Diagnostics

Tone of voice generator

The Portent Tone of Voice Generator

Rain Gage Content Icon

RainGage™ Content Inventory

Icon of a lightbulb

The Portent Content Idea Generator

Icon of a magnifying glass

Portent’s SEO Page Review Chrome Extension

Icon of a laptop computer

The SERP Preview Tool

Icon of a mouse cursor. Sonar style waves denote a click has taken place.

Click Worth Calculator

An icon of three elipses arrange to describe a stack.

The Marketing Stack Explorer


The Link Recovery Tool

Start call to action

Portent can help you own your piece of the web. Let’s talk.

End call to action
Close search overlay