News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
So, you’ve done your keyword research, analyzed competitor content, and finalized your hub strategy; you’re well on your way to improving your reach on your targeted SERPs. But how do you choose when it comes to narrowing down the content ideas and prioritizing what should come first? In an online world where ROI plays an...
INBOUND 2022 is a wrap, and once again HubSpot didn’t disappoint. This year, I joined Portent’s client partner team for three days of exceptional programming that covered all aspects of inbound marketing. With all of the quality content, it was hard to narrow down our favorites! Below are the top takeaways from INBOUND 2022 that...
Get to know enhanced conversions in Google Ads—their importance, how to set them up, and best practices.
Gain in-depth insights and best practices for the strategies that will build your digital marketing arsenal.
Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.
Learn More About AttributionAs podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.
Learn More About Podcast AdvertisingPPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.
Learn More about PPCPractical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.
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