Updated July 29, 2021 to feature new information and best practices. If you’re new to pay-per-click (PPC) or search engine marketing (SEM), you may have seen the Quality Score (QS) phrase thrown around multiple times, or have even seen the metric in your Google Ads interface. So, what is Quality Score? It is Google’s (or...
The Portent Blog
News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
Something people in the search engine optimization space often repeat is, “make sure your website has a good link structure.” Rarely does anyone explain what that means. We’re often told that a good link structure is very flat, so that any page isn’t too many clicks away from the homepage. But why is that valuable...
MozCon was back on the virtual stage this year, bringing next-level tactics and strategy to stay competitive in today’s rapidly evolving search landscape. Members from Portent’s organic and client partner teams—Cristi Zuk, Evan Hall, Harmony Huskinson, José Fausto Martinez, Naomi Thalenberg, and Travis McKnight—attended three days of tactical sessions for search marketers. Here are their...
Digital Marketing Guides
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Attribution: The Digital Marketer's Guide
Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.Learn More About Attribution
Podcast Advertising: The Digital Marketer's Guide
As podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.Learn More About Podcast Advertising
What is PPC? Pay-Per-Click Explained
PPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.Learn More about PPC
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