News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
Have you ever visited a webpage that redirected you to a different page you weren’t looking for? Or perhaps, you got the “Sorry, not available” message? Well, you are not alone, my friend. Unwarranted URL errors are more common than you might think. Fortunately, there are SEO best practices you can utilize for URL redirects...
Digital marketing is a moving target. Platforms and practices have evolved immensely since I started at Portent 10 years ago in many ways. Automation is one of the biggest ways things are changing. And changing for the better, I might add! Is Google automating us out of our jobs? I don’t believe so. Today, we...
We’ve all seen them on web pages throughout the internet. Featured slideshows – better known as “carousels” – have increased in popularity over the years with a bag of mixed reviews in their wake. Some of the most consistent criticisms revolve around how they can negatively impact a website’s Core Web Vitals scores when they...
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Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.
Learn More About AttributionAs podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.
Learn More About Podcast AdvertisingPPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.
Learn More about PPCPractical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.
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