The Portent Blog

News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.


9 Tips to Improve Your Homepage UX

While it’s generally not recommended to “ judge a book by its cover,” you can certainly judge an entire website by its homepage. In other words, your homepage can either encourage or discourage someone from doing business with you. Homepages have two primary goals: Communicate the site’s purpose and value proposition Provide top-level navigation to...


5 Things You Didn’t Know About Local Landing Pages

The term “landing pages” gets thrown around a lot in marketing. And for a while, when I was a newbie marketer, it felt like it could mean a million things. Sadly (or perhaps with good reason), the term still can mean a variety of things. What Are Landing Pages? Here’s what the term “landing pages”...

Design & Dev

GitHub Auto-Deploy Setup Guide

Updated on December 14th, 2021 to refine our GitHub auto-deploy solution. Most of my time is dedicated to dev projects that make the lives of marketers easier: websites, apps, tools, scripts, etc. Today, however, I’m writing for web devs in an attempt to make their lives easier. And their solutions smarter. In an effort to...

Digital Marketing Guides

Gain in-depth insights and best practices for the strategies that will build your digital marketing arsenal.

Attribution: The Digital Marketer's Guide

Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.

Learn More About Attribution

Podcast Advertising: The Digital Marketer's Guide

As podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.

Learn More About Podcast Advertising

What is PPC? Pay-Per-Click Explained

PPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.

Learn More about PPC


Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.


Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.

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RainGage® Digital Marketing Diagnostics

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The Portent Tone of Voice Generator

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RainGage™ Content Inventory

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The Portent Content Idea Generator

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Portent’s SEO Page Review Chrome Extension

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The SERP Preview Tool

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Click Worth Calculator

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The Marketing Stack Explorer


The Link Recovery Tool

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