News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
Two questions that our agency regularly gets from clients are how to choose a social platform, and how to split their advertising investment between multiple channels. Performance data provides great insights into which platforms deliver the best ROI, and ideally, every business should be using this information to determine where to invest their social ad...
This announcement is late in the making, but I’m excited to share that Portent has launched a major update to the SERP Preview Tool. One of our most popular pages and tools, it was time to create a new look and extend its functionality. Our SEO team, who consistently keeps up with Google’s SERP changes,...
Digital marketing is an inescapable resource for any nonprofit that wants to optimize its growth. Take a moment to consider the last time you donated online to a nonprofit. What spurred your actions? Perhaps it was an emotionally charged tweet or Facebook post. Maybe a “Donate Now” advertisement filtered into your Instagram feed or popped...
Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.
Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.
