The Portent Blog

News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.

Internet Marketing

How to Write Accessible Website Content

Web accessibility standards improve how users interact with your website and ensure everybody has an equal experience. Accessible content, as defined by the Web Content Accessibility Guidelines (WCAG) 2.1, equalizes the playing field for users with visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. Online accessibility also achieves a lot more than assisting...

Design & Dev

Our 5 Favorite WordPress Plugins for Marketing

WordPress plugins have been shaping the way users extend WordPress for years. As plugin development evolves, it is essential to understand why—and when—you should use plugins. While plugins do help extend functionality, you need to be aware of the added weight that plugins can add to your website, as well as any vulnerabilities they may...

Ebooks

Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.

Tools

Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.

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RainGage® Digital Marketing Diagnostics

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The Portent Tone of Voice Generator

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RainGage™ Content Inventory

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The Portent Content Idea Generator

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Portent’s SEO Page Review Chrome Extension

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The SERP Preview Tool

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Click Worth Calculator

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The Marketing Stack Explorer

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The Link Recovery Tool

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