The Portent Blog

News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.

SEO

Is Moz Domain Authority Important for SEO?

Authority and rank metrics like Moz Domain Authority can be incredibly useful for all of your SEO campaigns but when taken at face value or misinterpreted, these metrics can lead you astray of important goals and leave you chasing ROI shadows. The point of any ranking or authority metric is to mimic a search engine...

SEO

Five Principles Of Advanced SEO

This post does not pick on Google. It picks on us. We’re passive. Lazy. Dependent on Google to give us SEO advice. We jump on bandwagons and apply hacky fixes. Then we say we’re practicing “advanced SEO” because we know how to use noopener. Advanced SEO isn’t about scouring webmaster hangouts, applying the latest Google...

Ebooks

Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.

Tools

Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.

RainGage Icon

RainGage® Digital Marketing Diagnostics

LEARN MORE
Tone of voice generator

The Portent Tone of Voice Generator

LEARN MORE
Rain Gage Content Icon

RainGage™ Content Inventory

LEARN MORE
Icon of a lightbulb

The Portent Content Idea Generator

LEARN MORE
Icon of a magnifying glass

Portent’s SEO Page Review Chrome Extension

LEARN MORE
Icon of a laptop computer

The SERP Preview Tool

LEARN MORE
Icon of a mouse cursor. Sonar style waves denote a click has taken place.

Click Worth Calculator

LEARN MORE
An icon of three elipses arrange to describe a stack.

The Marketing Stack Explorer

LEARN MORE

The Link Recovery Tool

LEARN MORE
Start call to action

Portent can help you own your piece of the web. Let’s talk.

End call to action
Close search overlay