News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
Paid SEM advertisers have often resorted to Google’s Display Network for awareness campaigns designed to grow the top of the funnel. The problem many advertisers run into when doing this is that the quality of traffic can be questionable at best and dismal at worst. Some of this is to be expected when expanding advertising...
If you’re signing on with an agency, you’re hopefully entering the engagement with some kind of goal already in mind. More traffic, more revenue, and lower cost are common places where our discovery calls begin. That’s not a bad start. But setting a meaningful goal or set of goals for an engagement is essential for...
Brand-agency relationships thrive when both parties are ready to push each other towards a mutually agreed-upon outcome. When built well, these relationships can flourish into truly meaningful work that both the brand and the agency are proud of. Easy in principle. Hard to do in practice. If you’ve been on the agency or brand side...
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