Content
How to Prioritize the Most Common Content Marketing Best Practices in 2023
Use the priority and effort ratings assigned to each content marketing best practice to realistically assess which strategies you should focus on.
The Portent Blog
News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
CRO
Innovative Marketing on a Budget: Why Your Business Needs CRO
Conversion Rate Optimization (CRO) allows you to improve your website performance using methods like AB testing. Learn why CRO is a smart investment right now.
Paid Media
Ad Rank in Google Ads: What You Need to Know
Having a high ad rank yields more visible ads for a lower CPC. Learn what ad rank is, how it’s calculated, and how you can increase it.
Digital Marketing Guides
Gain in-depth insights and best practices for the strategies that will build your digital marketing arsenal.
Attribution: The Digital Marketer's Guide
Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.
Learn More About AttributionPodcast Advertising: The Digital Marketer's Guide
As podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.
Learn More About Podcast AdvertisingWhat is PPC? Pay-Per-Click Explained
PPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.
Learn More about PPCEbooks
Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.
Tools
Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.
