News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
At last, the SOW is signed. You’ve got the blueprint for a winning website design strategy backed by a great proposal and pitch, and now it’s time to build. But where do you start? Whether this is a new site from the ground up or an overhaul of an existing web presence, there are a...
As marketers, our goals are straightforward. We want to unearth a person’s desires and show them that they have a need—which, conveniently, the brand, product, or service we represent can fulfill. Ultimately, we want to help people solve a problem in their lives. But for 90% of Americans, the customer experience they encounter after being...
One of the exciting frontiers in Search Engine Optimization is A/B testing. Historically, most of the discourse around split-testing traffic has been for conversion rate optimization or testing ad copy, and it often leaves SEOs out of the fun! Perhaps you’ve already heard of the idea from Distilled or Etsy’s very influential blog post on...
Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.
Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.
