The Portent Blog

News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.

Internet Marketing

Upgrade Your Blog to a Content Hub for Better UX

Updated on November 14, 2019, to include new examples and insights. If you haven’t started blogging, get together with your team, and determine whether you should start. As Travis McKnight points out in his article, Studies Suggest Your Business Needs a Blog, businesses with quality blogs have better digital marketing results than their counterparts who...

PPC

SEO and PPC Differ, But They Should Work Together

When it comes to digital marketing, too many people consider “search” to be one big bucket. Search engine optimization (SEO) and pay-per-click (PPC) marketing both have to do with search engine results pages (SERPs), so they can be grouped together and treated the same. Right? Seems rational. But, here’s the thing: that assumption is a...

Ebooks

Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.

Tools

Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.

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RainGage® Digital Marketing Diagnostics

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The Portent Tone of Voice Generator

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RainGage™ Content Inventory

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The Portent Content Idea Generator

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Portent’s SEO Page Review Chrome Extension

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The SERP Preview Tool

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Click Worth Calculator

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The Marketing Stack Explorer

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The Link Recovery Tool

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