News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
The idea of a post-COVID-19 world feels alien and unattainable. As it stands, we’re still wandering through mostly uncharted, and widespread marketplace changes caused by the novel coronavirus. Add in the back-to-back plot twists that 2020’s scriptwriters fancy, and we’re all left with bated breath. Nobody knows the next subplot to drop in this year’s...
You have a website. Google Analytics code is hard-coded on the back-end, per the out-of-the-box GA installation instructions. And it’s working! You’re getting channel data, reporting on insights, and can tell which landing pages are best. Why would you want to change your configuration? Google Tag Manager (GTM), or other tag management solutions, can provide...
I’ve thought a lot recently about what it means to have a truly comprehensive, integrated digital marketing strategy. Does it mean investing in a few powerful channels and ignoring the rest? Does it mean investing in all channels equally, regardless of your industry, and how your customers consume information? Of course not. It means having...
Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.
Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.
