Update on January 14, 2021 to include current information and insights. If you’re an aspiring Facebook advertiser, you’ve almost certainly spent time stumbling around the Facebook Ads Manager platform, trying to understand how to replicate these creative ads that you see when scrolling through your news feed. As always, the quickest way to mimic this...
The Portent Blog
News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
We live in a post-truth world, and our brains are to blame. In November, I argued that fake news is the world’s most powerful and socially destructive marketing technique. If you haven’t read that article, I recommend at least skimming the post so we’re on the same page about what fake news is and why...
Updated on January 12, 2021 to include current information and insights. If you are running a Google Ads account, and your goal is to get your users to take a desired conversion action (i.e., purchase, sign up, phone call), you should be running a remarketing campaign. Remarketing campaigns are a chance to re-engage visitors to...
Digital Marketing Guides
Gain in-depth insights and best practices for the strategies that will build your digital marketing arsenal.
Attribution: The Digital Marketer's Guide
Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.Learn More About Attribution
Podcast Advertising: The Digital Marketer's Guide
As podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.Learn More About Podcast Advertising
What is PPC? Pay-Per-Click Explained
PPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.Learn More about PPC
Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.
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