The Portent Blog

News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.

Catalog Management Best Practices for Social Media

What is a catalog? A Facebook catalog is a “container that holds information about your inventory, like images, prices, descriptions, and more. You can create catalogs for products (e-commerce), hotels, flights, destinations, home listings, or vehicles.” Like Facebook, Instagram and Pinterest also employ the use of catalogs to organize and sell products directly on the...

PPC

6 A/B Tests for PPC You Have to Try

One of the most vital aspects of successful PPC management is to always be testing. If you’re not actively testing new things in the account, such as ad copy or demographic targeting, your account is stagnant, and you’re not improving as much as you could. What is A/B Testing for PPC? Before we get into...

SEO

How to Compete for Featured Snippets in Google

Optimizing for featured snippets might seem mysterious, but capturing them is not much different than the on-page SEO we’ve been doing for years. I would say featured snippets are a microcosm of classic “10 blue links” SEO. Everything we’re doing to optimize for a featured snippet is the same as a whole page, just smaller....

Ebooks

Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.

Tools

Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.

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RainGage® Digital Marketing Diagnostics

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The Portent Tone of Voice Generator

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RainGage™ Content Inventory

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The Portent Content Idea Generator

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Portent’s SEO Page Review Chrome Extension

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The SERP Preview Tool

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Click Worth Calculator

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The Marketing Stack Explorer

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The Link Recovery Tool

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