The Portent Blog

News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.

Paid Media

How to Use PPC to Change Brand Messaging

Some of you might ask: “isn’t all ad copy branded ad copy?” Technically, yes, but I want to start by clarifying what I mean by branded ad copy. For the purpose of this post, branded ad copy is the ad copy tied directly to your brand keywords. Google Ads Campaign Structure: Brand vs. Non-Brand Let’s...


How to Do Local SEO, Part Two: User Intent

Previously, I wrote about the local search microcosm and how it’s a crucial factor for any local SEO campaign. By deriving context from the local search microcosm, marketers and business owners alike can prioritize the pieces of local SEO that matter most. While the concept of the local search microcosm focuses primarily around search engines,...


Study: Featured Snippet Length and Display Limits

Optimizing for featured snippets is worthwhile for a lot of organic search marketers. Even though some recent research shows the featured snippet position has a lower click-through rate than the first classic snippet, other research has featured snippets receiving 35% of all clicks. There seems to be a lot of variability in how well users...

Digital Marketing Guides

Gain in-depth insights and best practices for the strategies that will build your digital marketing arsenal.

Attribution: The Digital Marketer's Guide

Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.

Learn More About Attribution

Podcast Advertising: The Digital Marketer's Guide

As podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.

Learn More About Podcast Advertising

What is PPC? Pay-Per-Click Explained

PPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.

Learn More about PPC


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