Paid Media
Building Successful PPC: How to Create Effective Responsive Search Ads
To take advantage of Google’s machine learning, we recommend all marketers utilize responsive search ads (RSAs). Discover what they are and how to best implement them.
The Portent Blog
News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
Analytics
Do Core Web Vitals Boost Website Traffic and Conversions?
We analyzed seven websites spanning various industries to determine how Core Web Vitals correlate to traffic, revenue, and conversions. Discover the results.
Random
A Thank You From Everyone at Portent
When I joined Portent nearly 10 years ago, our website had the tagline “Weird, Useful, Significant.” Like the novelty “Live, Laugh, Love” mantra displayed in so many homes across the country, our tagline was an embraced, accurate representation of our team of experts, our purpose in serving clients, and our commitment to creative consulting and...
Digital Marketing Guides
Gain in-depth insights and best practices for the strategies that will build your digital marketing arsenal.
Attribution: The Digital Marketer's Guide
Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.
Learn More About AttributionPodcast Advertising: The Digital Marketer's Guide
As podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.
Learn More About Podcast AdvertisingWhat is PPC? Pay-Per-Click Explained
PPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.
Learn More about PPCEbooks
Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.
Tools
Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.
