The Portent Blog

News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.

SEO

How Long Should Blog Posts Be in 2021?

“Does size matter?” That’s one of the most common questions clients ask me about their blog posts. My short answer is, “yes, of course, blog post length is important, but it’s how you use your word count that matters most.” Since Google’s algorithms don’t have a minimum word count for content and blogs, content quality...

YouTube Best Practices: Five Things You Can Do Today

Updated on February 25, 2021, to reflect platform updates, algorithmic changes, and recommended best practices. Across paid and organic media, it’s clear video is here to stay. And for many of us in the social media space, YouTube is frequently overlooked as a viable channel in any media mix.  Admittedly, YouTube blurs the line between a...

PPC

How to Blend Your PPC and SEO Strategies for Greater Success

Search is often approached in different ways by different organizations and marketing teams. In-house, it’s easier to look at search as one holistic bucket…often minimizing the differences paid and organic have and how that affects their strategies. At agencies, it can be easy to only focus on one or the other. Especially if you are...

Digital Marketing Guides

Gain in-depth insights and best practices for the strategies that will build your digital marketing arsenal.

Attribution: The Digital Marketer's Guide

Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.

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Podcast Advertising: The Digital Marketer's Guide

As podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.

Learn More About Podcast Advertising

What is PPC? Pay-Per-Click Explained

PPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.

Learn More about PPC

Ebooks

Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.

Tools

Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.

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RainGage® Digital Marketing Diagnostics

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The Portent Tone of Voice Generator

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RainGage™ Content Inventory

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The Portent Content Idea Generator

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Portent’s SEO Page Review Chrome Extension

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The SERP Preview Tool

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Click Worth Calculator

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The Marketing Stack Explorer

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The Link Recovery Tool

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