The Portent Blog

News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.

Design & Dev

Gutenberg 101: What You Need to Know About the Update

Ahh fall. Seasonal drinks, regrettable and ironic costuming decisions, a full version update to WordPress. Swaddled in the autumnal bliss of hearing your friends and relatives complain about the sheer audacity of the sun’s absence; so suddenly disabused from memories of nearly roasting alive hardly three weeks earlier… you may find yourself thinking… “What the

Analytics

Creating Kick-Ass Marketing Reports Through Progressive Detail

Marketing reports damage my car. Sometimes, when I walk out of a meeting, usually a quarterly or monthly There-Is-A-Very-Important-Person-In-The-Room kind of meeting, I head to my car. I close the door. I crank up the radio. Then I punch the roof as hard as I can while screaming “fuuuuuuuuuuuuuuuuuuu.” Most of the time, that’s because

SEO

Content Hub Strategy for SEO

I was recently fortunate enough to get accepted to speak at Confluence Conference in my old stomping grounds of Oklahoma City. I’ll be making my marketing conference debut on the 20th with a talk about content hubs, which is an extremely powerful tool for both SEO and effective content. This post is meant to both

Ebooks

Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.

Tools

Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.

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RainGage® Digital Marketing Diagnostics

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The Portent Tone of Voice Generator

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RainGage™ Content Inventory

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The Portent Content Idea Generator

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Portent’s SEO Page Review Chrome Extension

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The SERP Preview Tool

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Click Worth Calculator

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The Marketing Stack Explorer

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The Link Recovery Tool

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