Have you ever visited a webpage that redirected you to a different page you weren’t looking for? Or perhaps, you got the “Sorry, not available” message? Well, you are not alone, my friend. Unwarranted URL errors are more common than you might think. Fortunately, there are SEO best practices you can utilize for URL redirects...
The Portent Blog
News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
Digital marketing is a moving target. Platforms and practices have evolved immensely since I started at Portent 10 years ago in many ways. Automation is one of the biggest ways things are changing. And changing for the better, I might add! Is Google automating us out of our jobs? I don’t believe so. Today, we...
We’ve all seen them on web pages throughout the internet. Featured slideshows – better known as “carousels” – have increased in popularity over the years with a bag of mixed reviews in their wake. Some of the most consistent criticisms revolve around how they can negatively impact a website’s Core Web Vitals scores when they...
Digital Marketing Guides
Gain in-depth insights and best practices for the strategies that will build your digital marketing arsenal.
Attribution: The Digital Marketer's Guide
Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.Learn More About Attribution
Podcast Advertising: The Digital Marketer's Guide
As podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.Learn More About Podcast Advertising
What is PPC? Pay-Per-Click Explained
PPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.Learn More about PPC
Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.
Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.