News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
While it’s generally not recommended to “ judge a book by its cover,” you can certainly judge an entire website by its homepage. In other words, your homepage can either encourage or discourage someone from doing business with you. Homepages have two primary goals: Communicate the site’s purpose and value proposition Provide top-level navigation to...
The term “landing pages” gets thrown around a lot in marketing. And for a while, when I was a newbie marketer, it felt like it could mean a million things. Sadly (or perhaps with good reason), the term still can mean a variety of things. What Are Landing Pages? Here’s what the term “landing pages”...
Updated on December 14th, 2021 to refine our GitHub auto-deploy solution. Most of my time is dedicated to dev projects that make the lives of marketers easier: websites, apps, tools, scripts, etc. Today, however, I’m writing for web devs in an attempt to make their lives easier. And their solutions smarter. In an effort to...
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Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.
Learn More About AttributionAs podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.
Learn More About Podcast AdvertisingPPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.
Learn More about PPCPractical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.
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