News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
What is a catalog? A Facebook catalog is a “container that holds information about your inventory, like images, prices, descriptions, and more. You can create catalogs for products (e-commerce), hotels, flights, destinations, home listings, or vehicles.” Like Facebook, Instagram and Pinterest also employ the use of catalogs to organize and sell products directly on the...
One of the most vital aspects of successful PPC management is to always be testing. If you’re not actively testing new things in the account, such as ad copy or demographic targeting, your account is stagnant, and you’re not improving as much as you could. What is A/B Testing for PPC? Before we get into...
Optimizing for featured snippets might seem mysterious, but capturing them is not much different than the on-page SEO we’ve been doing for years. I would say featured snippets are a microcosm of classic “10 blue links” SEO. Everything we’re doing to optimize for a featured snippet is the same as a whole page, just smaller....
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