The Portent Blog

News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.

Paid Media

Preparing your B2B Holiday Strategy: PPC and Paid Social

The surge in online shopping last year meant holiday shopping—and advertising—exploded, with early promotions and free shipping driving consumers to fulfill their wish lists online. Between November and December last year, online revenue rose 50% to $1.1 trillion. As a result, the paid media landscape changed significantly. Facebook posted a 31% growth in advertising revenue...

6 Ways To Maximize Your E-Commerce Facebook Ad Performance

Updated September 2, 2021 with new information and best practices. It’s no mystery that Facebook advertising is a valuable tool for e-commerce marketers. From Facebook catalogs to Instagram shopping, there’s a lot to know when it comes to maximizing your performance with Facebook Ads Manager. That’s where we come in! Keep on reading to get...

Digital Marketing Guides

Gain in-depth insights and best practices for the strategies that will build your digital marketing arsenal.

Attribution: The Digital Marketer's Guide

Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.

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Podcast Advertising: The Digital Marketer's Guide

As podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.

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What is PPC? Pay-Per-Click Explained

PPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.

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Ebooks

Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.

Tools

Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.

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RainGage® Digital Marketing Diagnostics

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The Portent Tone of Voice Generator

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RainGage™ Content Inventory

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The Portent Content Idea Generator

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Portent’s SEO Page Review Chrome Extension

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The SERP Preview Tool

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Click Worth Calculator

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The Marketing Stack Explorer

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The Link Recovery Tool

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