Whether it’s a quest for the best tacos in town or research to find a reliable pediatrician, users engage with local search results on a daily basis. It’s Google’s job to help them find the best resources in those search results, and as a marketer, it’s your job to help the organization show up. This...
The Portent Blog
News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
Facebook offers many ways to advertise your brand, but with so many options comes much uncertainty. One of the best ways to combat this uncertainty is through trial and error. Luckily, we have done that part for you! Using this guide, you should feel confident jumping into your first Facebook Remarketing campaign or even updating...
Digital marketing is an inescapable resource for any nonprofit that wants to optimize its growth. Take a moment to consider the last time you donated online to a nonprofit. What spurred your actions? Perhaps it was an emotionally charged tweet or Facebook post. Maybe a “Donate Now” advertisement filtered into your Instagram feed or popped...
Digital Marketing Guides
Gain in-depth insights and best practices for the strategies that will build your digital marketing arsenal.
Attribution: The Digital Marketer's Guide
Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.Learn More About Attribution
Podcast Advertising: The Digital Marketer's Guide
As podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.Learn More About Podcast Advertising
What is PPC? Pay-Per-Click Explained
PPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.Learn More about PPC
Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.
Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.