It wasn’t that long ago when the web was a somewhat dangerous place. Before there were services like Google’s Safe Browsing (est. 2007), users were a lot more likely to navigate to pages with malware, hacked sites, spam, pornography, and just awful advertising. Remember the days when a page could fill your screen with endless...
The Portent Blog
News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
Updated on October 14, 2021 to include new information. Content marketing is a long-term strategy. Usually, you won’t see a positive return on your content investment (ROI) until months after publication. This long gestation period is why tracking content performance is crucial. Choosing simple, relevant content marketing metrics is the best way to track if...
The value of social media has increased tremendously, and for small businesses, social media will play an increasingly crucial role in driving sales, providing customer service, and developing brand awareness. In a time when companies are struggling, social media can be a low-cost lifeline for the longevity of your business. When working at a small...
Digital Marketing Guides
Gain in-depth insights and best practices for the strategies that will build your digital marketing arsenal.
Attribution: The Digital Marketer's Guide
Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.Learn More About Attribution
Podcast Advertising: The Digital Marketer's Guide
As podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.Learn More About Podcast Advertising
What is PPC? Pay-Per-Click Explained
PPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.Learn More about PPC
Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.
Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.