The Portent Blog

News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.

SEO

Salesforce Commerce Cloud SEO Gotchas and Optimizations

Updated on August 22nd, 2019, to include new examples and insights. I’ve been seeing a lot of e-commerce brands moving to Salesforce Commerce Cloud (SFCC) these days. When I first heard about SFCC, it seemed like the brand came out of nowhere. It didn’t though, it’s just good old Demandware but rebranded after Salesforce acquired...

Analytics

Site Speed is (Still) Impacting Your Conversion Rate

Updated on August 20th, 2019, to include current data and insights. It’s common knowledge that site speed impacts the user experience on your website. But how, exactly, and by how much? Does a slower website literally mean lost dollars? Absolutely. There have been multiple studies, including Portent internal research, which have concluded that site speed...

Internet Marketing

Why Should I Audit My Content?

If you’re asking this question, there’s a good chance you may be missing some very valuable insights about the current stance of your content. In most cases, even if sales are trending upwards, there are always some aspects of your website that need attention and a content audit can help pave the way for what...

Ebooks

Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.

Tools

Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.

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RainGage® Digital Marketing Diagnostics

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The Portent Tone of Voice Generator

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RainGage™ Content Inventory

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The Portent Content Idea Generator

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Portent’s SEO Page Review Chrome Extension

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The SERP Preview Tool

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Click Worth Calculator

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The Marketing Stack Explorer

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The Link Recovery Tool

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