Executing a productive and cohesive paid media strategy results in two core outcomes that marketers should always be driving towards: 1. A seamless experience for the target audience. Multiple devices. Multiple touchpoints through the buyer’s journey. An endless variety of platforms, channels, content, and ad units to consume. As ad technology progresses it’s getting easier...
The Portent Blog
News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
With so many buttons and levers available to you within your programmatic platform, the number of optimizations you can make to improve your campaign performance can be overwhelming. That’s why it’s crucial to come up with a game plan beforehand so you don’t make too many optimizations which, in turn, limit the insights into your...
We know that content on your website is important. It should communicate value to your visitors, adhere to Google’s standards so that it can be crawled, and rank well in the SERP. Your content is the main driving force of conversions and ultimately affects your company’s bottom line. Is it possible that the readability of...
Digital Marketing Guides
Gain in-depth insights and best practices for the strategies that will build your digital marketing arsenal.
Attribution: The Digital Marketer's Guide
Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.Learn More About Attribution
Podcast Advertising: The Digital Marketer's Guide
As podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.Learn More About Podcast Advertising
What is PPC? Pay-Per-Click Explained
PPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.Learn More about PPC
Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.
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