The Portent Blog

News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.

Analytics

Things I Wish Google Would Do With GA4

On the heels of the news that Google is postponing the retirement of Universal Analytics for 360 customers until 2024, I can’t help but feel a little vindicated. It validates a lot of chatter among analytics professionals (myself included) in the industry that feel Google Analytics 4 (GA4) was launched half-baked. GA4 is still undeniably...

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A Thank You From Everyone at Portent

This year marked my seventh year with Portent. We’re a different agency now: we’ve expanded our services and grown our team. Yet, what still brings me the most joy each fall is reflecting on the lasting partnerships we’ve built with some pretty amazing client contacts and celebrating the KPIs we’ve helped them achieve.  Portent is...

Digital Marketing Guides

Gain in-depth insights and best practices for the strategies that will build your digital marketing arsenal.

Attribution: The Digital Marketer's Guide

Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.

Learn More About Attribution

Podcast Advertising: The Digital Marketer's Guide

As podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.

Learn More About Podcast Advertising

What is PPC? Pay-Per-Click Explained

PPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.

Learn More about PPC

Ebooks

Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.

Tools

Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.

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RainGage® Digital Marketing Diagnostics

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The Portent Tone of Voice Generator

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RainGage™ Content Inventory

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The Portent Content Idea Generator

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Portent’s SEO Page Review Chrome Extension

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The SERP Preview Tool

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Click Worth Calculator

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The Marketing Stack Explorer

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The Link Recovery Tool

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