News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
Updated on November 14, 2019, to include new examples and insights. If you haven’t started blogging, get together with your team, and determine whether you should start. As Travis McKnight points out in his article, Studies Suggest Your Business Needs a Blog, businesses with quality blogs have better digital marketing results than their counterparts who...
When it comes to digital marketing, too many people consider “search” to be one big bucket. Search engine optimization (SEO) and pay-per-click (PPC) marketing both have to do with search engine results pages (SERPs), so they can be grouped together and treated the same. Right? Seems rational. But, here’s the thing: that assumption is a...
Several years ago, the Portent SEO team developed a very useful Chrome Extension called the SEO Page Review. It was created by a very technically-minded SEO specialist and now Portent alum, Ken Colborn. Because it has been almost five years since its conception, I felt it was time for a refresh. What is Portent’s SEO...
Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.
Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.
