Local Search Isn’t Dying, But It Is Changing: 4 Predictions About the Future of GBP & AI
How is AI going to change local SEO and GBP? New Google features like SGE and Perspectives mean things will be different but also the same.
News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
How is AI going to change local SEO and GBP? New Google features like SGE and Perspectives mean things will be different but also the same.
Ideal Customer Profiles (ICPs) help you identify B2B leads and are crucial to conversion rates. Read this guide to learn how you can use ICPs for your business.
A content audit evaluates your website’s content to see what is and isn’t working. Learn how to perform your own content audit with this guide and template.
Gain in-depth insights and best practices for the strategies that will build your digital marketing arsenal.
Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.
Learn More About AttributionAs podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.
Learn More About Podcast AdvertisingPPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.
Learn More about PPCPractical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.
Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.