News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
As part of Digital Summit’s 2021 At Home conference series, the Small and Medium Business event focused exclusively on strategies, tactics, and best practices for small- to medium-sized businesses to take their digital marketing to the next level. Alec Maes and Max Trotter attended two days of tactical sessions for SMB marketers. Here are their...
Competition in the search engine results pages continues to grow and adapt to unforeseen changes. Sometimes, there’s a new competitor that feels like they came from nowhere. It can be somebody’s side project whose goal is to target and monetize the same traffic your site targets. Or, it can be a known competitor that chose...
Having a well-oiled project management function at a digital marketing agency is rarer than you might think. After sitting in on countless interview panels with folks who either currently work at an agency or have in the past, I noticed how frequently they spoke to their frustration about not having access to a project management...
Gain in-depth insights and best practices for the strategies that will build your digital marketing arsenal.
Attribution is a way to assign credit for sales or leads back to the marketing activities that drove it. Our guide can help you determine which attribution model is right to measure your marketing efforts.
Learn More About AttributionAs podcasts continue to grow in popularity, they present a new advertising medium for marketers to reach a loyal, engaged, and trustworthy audience. Learn how to jump into podcast advertising with our guide.
Learn More About Podcast AdvertisingPPC advertising is a complex digital marketing channel. We’ve put together the answers to some of the most common questions we get asked to better explain PPC marketing.
Learn More about PPCPractical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.
Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.
