News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.
Outreach as an SEO practice is becoming more common—and more difficult. With backlinks being one of the top Google ranking factors, the term “link building” is turning into a popular buzz word within the marketing industry. Most online marketers are desperate to build their brand’s backlink profile and are willing to do anything to get...
SEO consultants love the principled stand. We make recommendations like You Must Change Your Sitewide Navigation Or Die. Change Your Content Or You Are Doomed. Optimize for E-A-T. Clients don’t want to hear it. They don’t trust us. We’re walking in off the street and making arcane, complex recommendations about a single channel. So they...
To immediately clear the air, this post is not about why you should be tracking micro conversions. If you are a seasoned marketing professional, you already understand the importance of them. This post is about how you can use Google Analytics (GA) coupled with Google Tag Manager (GTM) to identify and track the end-impact of...
Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.
Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.
