Analytics Blog Posts

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Finding Quick Win Opportunities in Google Analytics Analytics

15 Nov, 2017

How to Find Quick Win Opportunities in Google Analytics

By Michael Wiegand

This is another excerpt from an upcoming e-book on finding actionable, cross-channel opportunities in your data. We use Google Analytics (GA) for this, but you can use any platform. I’ve said it before, I’ll say it again: The tool you use isn’t as important as the discipline of combing through data regularly and finding something… Read More

A list of sanity-saving tips for Google Optimize if you're not a developer Analytics

13 Oct, 2017

13 Tips for Using Google Optimize if You’re Not a Developer

By Ian Barrett and Cate McGehee

If you want a play-by-play guide on how to use Google Optimize, Google has a whole help center for that. But if you’ve been using Google Optimize for any time at all, you’ve probably noticed there are a lot of lessons that fall outside the purview of that help center. And you have to learn… Read More

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Google analytics channels dashboard to assess your digital marketing mix Analytics

15 Aug, 2017

How to Assess Your Digital Marketing Mix Quickly

By Michael Wiegand

This is an excerpt from a forthcoming analytics e-book from Portent entitled Finding Cross-Channel Opportunity Gaps & Closing Them. Ever wonder how effective (or ineffective) your marketing channels are today? Do you get the feeling your paid initiatives are wasteful? Do you have a hunch your content calendar isn’t getting you anywhere organically? Do you… Read More

7 common Google Tag Manager Mistakes and How to fix them Analytics

22 May, 2017

7 Incredibly Common Mistakes in Google Tag Manager

By Ian Barrett

Let’s be honest, Google Tag Manager can be difficult to understand. I remember the first time I tried to set up GTM. I thought it would be like any other Google product I worked with in the past —straightforward and intuitive. Oh boy was I wrong! In what became a cautionary tale, long before Portent… Read More

Analytics

30 Mar, 2017

What’s a Good Conversion Rate?

By Ian Lurie

What’s a good conversion rate? I get this question a lot, and not just about conversion rates. I always say “better than what you have now.” That earns me a glare that could sterilize cockroaches. At the same time, I shove toothpicks into my toes to dull the sharp pain this question causes in my… Read More

Three types of web analytics conversions you need to track - Portent Analytics

23 Feb, 2017

The Three Levels of Analytics Conversions You Need

By Ian Barrett

What would ya say, that ya do here? If the answer is online marketing in any way, shape or form, you know the importance of having analytics configured correctly on your site. If you need help convincing anyone, take them over to Portent’s handy Marketing Stack Explainer. But wait, there’s more! Whether you’re in direct… Read More

How to Use Keyword Ranking Reports - Portent Analytics

22 Feb, 2017

How to use keyword ranking reports without them using you: A 3-step guide

By Michael Wiegand

This is a companion blog post for my talk at MozCon Local next Tuesday on Powerful Ranking Reports using Google Data Studio. I won’t go into nuts and bolts here — I’ll save that for those who can make it out to the show. But I will go into the new frontier for ranking data… Read More

Breaking the Sales Plateau with Google Analytics Analytics

16 Aug, 2016

Breaking the Sales Plateau with Google Analytics

By Mike Fitterer

Data is great……sometimes. Data can also be maddening and make you want to go all Office Space on the nearest printer. These days businesses have an abundance of data at their fingertips. That makes knowing how to sift through information an essential part of every marketer’s existence. Personally, Google Analytics (GA) has been making my… Read More

What are UTM codes map Analytics

27 May, 2016

What are UTM Codes? …and Why You Should Use Them

By Timothy Johnson

UTM stands for Urchin Tracking Module. The name is a holdover from back in the day before Google Analytics (GA) was around. Urchin was a web analytics program acquired by Google back in 2005, which marked the beginning of GA. UTM codes are simple snippets of code appended to the end of URLs that communicate… Read More

Leading Edge Analytics Data - Digital Marketing - Portent Analytics

17 May, 2016

Leading Edge Analytics – Data Driven Marketing

By Michael Wiegand

Imagine your company being truly data driven. What does that look like? Your teams getting the right data they need at the right times to tailor their campaigns to key audiences. Your data platforms talking to each other and getting critical pieces of information integrated. Your marketing strategy being based on actual customer behaviors and… Read More

The Google Analytics Dashboard Hero Analytics

22 Apr, 2016

The Google Analytics E-commerce Dashboard Every AdWords Marketer Needs Now

By Chad Kearns

Wouldn’t it be great if you could get all of your Google AdWords e-commerce data in one easy-to-read dashboard? Using custom dashboards in Google Analytics, you can! Creating these custom dashboards from the ground up can be a time-consuming and frustrating process if you don’t know what you’re doing. Lucky for you, we have a… Read More

Conference Agenda SMX West 2016 Analytics

1 Mar, 2016

Integrating Analytics & CRM Platforms – SMX West 2016

By Michael Wiegand

Thanks to everybody who attended my talk at SMX West on closed-loop analytics! It covered enriching your web analytics data with customer information from your CRM or marketing automation platforms. A Quick Closed-Loop Analytics Primer I did a quick whiteboard interview with Colin Parker, Director of Marketing at Portent. We covered the benefits to investing… Read More

Analytics

22 Oct, 2015

Dealing With ROI Rage: MarketingProfs B2B Presentation

By Ian Lurie

This is the last ‘here is what I presented’ links for a while, I promise. I just did this presentation at MarketingProfs B2B Forum (a conference I highly recommend, by the way). Here’s the deck: ROI Rage: Tying KPIs to Marketing Strategy and Tactics from Ian Lurie The Capybara are back!!! The links Google Analytics… Read More

Google Tag Manager Exam Analytics

18 Aug, 2015

Quick Guide to Google Tag Manager Fundamentals Exams

By Timothy Gillman

Now is the perfect time to learn more about website tag management. Google Analytics (GA) Academy recently released their new Google Tag Manager (GTM) Fundamentals course, an excellent way for anyone to learn more about using this free tool. Why should I care about understanding tag management? Don’t Care. Take me to the guide, man.… Read More

Mozinar Whiteboard Analytics

5 May, 2015

Mozinar Recap: Integrating Analytics & CRM Systems

By Michael Wiegand

This morning, I gave a webinar to Moz fans (a Mozinar, if you will) on a concept troubling a lot of B2B marketers today: truly “closed loop reporting” between analytics and customer relationship management platforms. Tracking the B2B Customer Lifecycle I talked through an ideal integration in true Moz fashion, with a whiteboard: I mentioned… Read More

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