Analytics Blog Posts

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Leading Edge Analytics Data - Digital Marketing - Portent Analytics

17 May, 2016

Leading Edge Analytics – Data Driven Marketing

By Michael Wiegand

Imagine your company being truly data driven. What does that look like? Your teams getting the right data they need at the right times to tailor their campaigns to key audiences. Your data platforms talking to each other and getting critical pieces of information integrated. Your marketing strategy being based on actual customer behaviors and… Read More

The Google Analytics Dashboard Hero Analytics

22 Apr, 2016

The Google Analytics E-commerce Dashboard Every AdWords Marketer Needs Now

By Chad Kearns

Wouldn’t it be great if you could get all of your Google AdWords e-commerce data in one easy-to-read dashboard? Using custom dashboards in Google Analytics, you can! Creating these custom dashboards from the ground up can be a time-consuming and frustrating process if you don’t know what you’re doing. Lucky for you, we have a… Read More

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Conference Agenda SMX West 2016 Analytics

1 Mar, 2016

Integrating Analytics & CRM Platforms – SMX West 2016

By Michael Wiegand

Thanks to everybody who attended my talk at SMX West on closed-loop analytics! It covered enriching your web analytics data with customer information from your CRM or marketing automation platforms. A Quick Closed-Loop Analytics Primer I did a quick whiteboard interview with Colin Parker, Director of Marketing at Portent. We covered the benefits to investing… Read More

Analytics

22 Oct, 2015

Dealing With ROI Rage: MarketingProfs B2B Presentation

By Ian Lurie

This is the last ‘here is what I presented’ links for a while, I promise. I just did this presentation at MarketingProfs B2B Forum (a conference I highly recommend, by the way). Here’s the deck: ROI Rage: Tying KPIs to Marketing Strategy and Tactics from Ian Lurie The Capybara are back!!! The links Google Analytics… Read More

Google Tag Manager Exam Analytics

18 Aug, 2015

Quick Guide to Google Tag Manager Fundamentals Exams

By Timothy Gillman

Now is the perfect time to learn more about website tag management. Google Analytics (GA) Academy recently released their new Google Tag Manager (GTM) Fundamentals course, an excellent way for anyone to learn more about using this free tool. Why should I care about understanding tag management? Don’t Care. Take me to the guide, man.… Read More

Mozinar Whiteboard Analytics

5 May, 2015

Mozinar Recap: Integrating Analytics & CRM Systems

By Michael Wiegand

This morning, I gave a webinar to Moz fans (a Mozinar, if you will) on a concept troubling a lot of B2B marketers today: truly “closed loop reporting” between analytics and customer relationship management platforms. Tracking the B2B Customer Lifecycle I talked through an ideal integration in true Moz fashion, with a whiteboard: I mentioned… Read More

Analytics

16 Apr, 2015

How to Solve 6 Brutal Problems in Google Analytics

By Timothy Gillman

Ever have one of those days where you’re digging through Google Analytics (GA) and you say to yourself “What the f*@$ is this s%$#!?!?” Yeah – me too. Don’t get me wrong – I love GA. It’s way easier to navigate than most of the other analytics platforms out there. But just like its users, GA… Read More

c-major-analytics-760 Analytics

22 Jan, 2015

The C Major Scale of Analytics

By Michael Wiegand

Anybody who’s been in this business for a while knows their ABCs: Acquisition Behavior Conversion It’s built into Google Analytics, for God’s sake: And it’s a tried and true methodology for measuring. Problem is, we’re measuring to take action. If the lifecycle begins and ends with acquisition and conversion, we’re missing a lot of workflow… Read More

Google Analytics Intent Analytics

25 Sep, 2014

Webinar Recap: Measuring Intent With Google Analytics

By Michael Wiegand

Last week, I gave a free webinar on measuring mid-funnel activity using Google Analytics and Google Tag Manager. If you missed it, here’s the recording: During the webinar, I made mention of several links and resources that would be available afterward. Here’s the link bundle containing everything: http://portent.co/measuring-intent If you don’t have time for either… Read More

Analytics

9 Sep, 2014

Integrating Google Analytics & HubSpot

By Michael Wiegand

Google brought Universal Analytics (UA) out of beta earlier this year in April. It’s ushered in an exciting new era where integration with Customer Relationship Management (CRM) systems is possible. That kind of integration is the holy grail of web analytics — truly closed-loop reporting, from the time a visitor first hits your website, to when they become… Read More

Analytics

26 Jun, 2014

Measuring Mobile – Using Google Analytics to Prove Mobile Matters

By Timothy Gillman

Marketers: You can no longer ignore mobile. If your team has not regularly addressed mobile, that needs to change. But it’s hard to focus on mobile, right? Starting now, that’s going to change: By using simple reports with basic metrics you can easily grab the attention of your marketing department. And, we have made a… Read More

Analytics

8 Apr, 2014

3 Demographic Reports for Jedi Masters

By Timothy Gillman

As an analytics nerd people often assume I’m a Star Wars geek. And they’re absolutely right! While learning about Demographic Reporting in Google Analytics, I found plenty of data analysis aspects similar to one Star Wars character: Obi-Wan Kenobi. He is beloved, powerful, and he is wise. But during the latter stages of his Jedi… Read More

Portent Placeholder Analytics

27 Feb, 2014

Portent Webinar Recap: Next-Level Segmentation

By Michael Wiegand

Here’s a link to the segmentation deck: Portent Webinar: Next-Level Segmentation from Ian Lurie And the link bundle mentioned throughout Michael’s presentation today: http://portent.co/nl-segments Check back soon for video!

scatterplot Analytics

31 Jan, 2014

Attribution-fu: Slides and video

By Ian Lurie

If you’re going to grow a marketing campaign beyond last-click converters, you have to know how to attribute value to channels that support conversion in other ways. A classic example: You’re running a social media campaign. Your client wants to turn it off, because they see zero conversions. But you know social media supports other… Read More

Analytics

2 Jan, 2014

R.I.P Last Click Attribution

By Michael Wiegand

You heard me right. Last Click Attribution (LCA) is dead. This isn’t one of those hoaxes like with Andy Kaufman or SEO. LCA was a doomed model for a number of reasons. But for me, it no longer applies to the world we live in now. And it barely applied before. LCA will only stay… Read More

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