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5 Apr, 2018

Facebook Marketing: What’s Changing, What’s Not, & What To Do

By Ian Lurie

OH MY GOD FACEBOOK IS DEAD STOP BUYING ADS WE’RE ALL DOOMED Hold on a second. The Facebook privacy quake has already forced the Facebook to change the way they handle and collect consumer data. That’s changing their advertising platform. And there’s more to come. But before you freak out and pull your clients’ dollars,… Read More

A guide to https migration to make sites more secure Design & Development

24 Apr, 2018

Lock It Up: A guide for HTTPS migrations

By Andy Schaff

In 2017, I advocated migration to HTTPS before Google started making it seriously painful for sites who didn’t. Well guess what? Google just made the privacy pain official by announcing the Chrome 68 update, which will mark HTTP sites as “not secure.” The browser update is expected to roll out in July 2018. If you’ve… Read More

NLP impact on content writing and digital marketing Content Strategy

19 Apr, 2018

What Does Natural Language Processing Mean for Writers, Content, and Digital Marketing?

By Cate McGehee

Terrible Movie Pitch: The battle for the voice of the internet has begun. In one corner, we have computer programs fortified by algorithms, Artificial Intelligence, Natural Language Processing, and other sexy STEM buzzwords. In the other corner, we have millions of copywriters armed with the only marketable skill a liberal arts education can provide: communication.… Read More

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Lessons for content marketers from classic novels, two old books having a conversation Copywriting

17 Apr, 2018

5 Storytelling Techniques Content Marketers Can Learn from the Classics

By Marissa Nymeyer

In my ninth grade English class, one of the very first things we read was Romeo and Juliet. While most of my friends whined about how hard it was to read and why the sentences had to be so long, I was mesmerized. The language, the characters, the setting — all of it. And it… Read More

SEO for Small Business SEO

12 Apr, 2018

SEO for Small Business – The Topics, Tactics & Tools

By Timothy Johnson and Shannon Walsh

So you’ve decided to play the long-game that is SEO. Fantastic! Depending on your familiarity with search engines, perhaps you’ve told your team or your boss “we’ll work to show up in the number one spot for the one thing that everyone searches in our industry.” [Long, long pause.] It’s a tantalizing thought. But let’s… Read More

Internet Marketing

11 Apr, 2018

Facebook’s Congressional Hearing: This Isn’t About Privacy

By Alex DeLeon

Over the last two weeks, I’ve lost count of the number of conversations I’ve had with clients looking for my opinion on the news cycle surrounding Facebook and the congressional hearing that came out of it. These conversations have ranged far and wide. My largest client – an eCommerce giant with millions of fans –… Read More

19 Extreme PPC Blunders and Mistakes PPC

6 Apr, 2018

19 Extreme PPC Blunders

By Max Trotter

Today, for a change of pace we’ll look at how to build the most wasteful, ineffective PPC account possible. The blunders listed here range from ignoring easy wins that could have maximized your ad’s visibility, to lazily throwing ads at every passerby rather than being deliberate and crisp with this incredibly powerful targeting available to… Read More

What you need to know about Google's mobile-first index rollout SEO

3 Apr, 2018

What you Need to Know about Google’s Mobile-First Indexing Rollout

By Caleb Cosper

Anyone reading this has probably already heard the news: Google announced last week that they’re “migrating sites that follow the best practices for mobile-first indexing.” Anyone who keeps abreast of SEO news (or works with clients who do) has probably received an email since that announcement wondering nervously what this means for their site. Worry… Read More

Facebook Pixel Helper Icon - Portent Social Media

30 Mar, 2018

The #1 Facebook Ad Tool: Facebook Pixel Helper

By Josh Thompson

The Facebook Pixel is a foundational piece of any successful advertising campaign on Facebook. If you’re not familiar with pixel tracking, it’s a piece of code placed on the back-end of your website to accurately track results and users, along with optimizing ads and building audience segments for smarter marketing in the future. It’s common… Read More

Create better content with user interviews and recruit your own participants Content Strategy

28 Mar, 2018

Create Better Content: 6 Ways to Recruit User Research Participants

By Katie McKenna

Let’s start with an assumption: As a brilliant digital marketer, you know that understanding your prospects and customers intimately is the cornerstone for creating great content and a successful marketing program. But how can you understand them without asking them the right questions? When you think of formal “user research,” words that come to mind… Read More

Signpost with blank arrows on blue sky background SEO

20 Mar, 2018

How to Structure Your Site’s Navigation for SEO and UX

By Caleb Cosper

It struck me recently that while we <em>frequently</em> advise our clients and partners on the SEO potential held in their site’s global navigation, how to structure site nav for SEO and UX benefit is something a lot of marketers don’t immediately consider. And that’s a problem. My hope after you read this post is that… Read More

PPC

15 Mar, 2018

Get Kraken With These 5 Keyword Research Tools

By Mike Fitterer

Mythical sea creatures are really cool, right? Any massive octopus-like thing that can easily bring down large ships is a beast to be reckoned with. My two (very-soon-to-be-three) kids also think the name “Kraken” sounds totally awesome. (This digital marketing tangent brought to you by ongoing early parenthood.) And you know what else is awesome?… Read More

SEO

13 Mar, 2018

Google’s Latest Algorithm Update + A Layman’s Guide to Search Engines

By Zac Heinrichs and Justin Brasser

The Google algorithm has changed! I repeat, the Google algo has changed! Quick, grab your laptop, an emergency thermal blanket, and lock yourself in that bunker with a six-month supply of soylent! Wait… that’s not a surprise at all… Google has said time and time again that there are changes made daily. This time around,… Read More

Is Facebook Blueprint Certification worth the time and money Social Media

8 Mar, 2018

Facebook Blueprint Certification: Is It Worth It?

By Alex DeLeon

Facebook Blueprint If you’re an aspiring Facebook advertiser,  you’ve almost certainly spent time stumbling around the ad manager platform trying to understand how to replicate the [effective] ads you see when scrolling through your personal feed. As always, the quickest way to figure things out is to simply start creating your own ads. But you… Read More

Portent placeholder logo Internet Marketing

8 Mar, 2018

Engage Keynote: Intelligent CX Slides & Links

By Ian Lurie

My slides from today’s Engage presentation: From Mailers to CX: 25 Years of Marketing, And Where to Go Next from Ian Lurie Links coming soon.

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