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Funnel Driven PPC Account Strategy Featured

11 Sep, 2017

Funnel-Based PPC Account Strategy – An Overview

By Ryan Moothart

Channel Contribution 101: You want your paid search account to drive value and make money. You want to use your paid search account to help reach new customers and grow your business. Unfortunately, it’s not as simple as whipping up a campaign, throwing in some keywords, and then watching the revenue come flooding in. You… Read More

Marketing automation technology proliferation Internet Marketing

17 Oct, 2017

How the Digital Marketer Must Change as Automation Grows

By Chad Kearns

As the hype around marketing automation fades and evolves into a regular part of the marketer’s job description, evaluation and adoption of automated technology and platforms (“Martech”) is growing to become a competency requirement for marketers across our industry. 88% of companies are already using marketing automation or plan to use some form of automated… Read More

A list of sanity-saving tips for Google Optimize if you're not a developer Analytics

13 Oct, 2017

13 Tips for Using Google Optimize if You’re Not a Developer

By Ian Barrett and Cate McGehee

If you want a play-by-play guide on how to use Google Optimize, Google has a whole help center for that. But if you’ve been using Google Optimize for any time at all, you’ve probably noticed there are a lot of lessons that fall outside the purview of that help center. And you have to learn… Read More

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3 Tips to Create Better Banner Ads PPC

10 Oct, 2017

3 Tips to Create Effective Banner Ads Every Time

By Mike Fitterer

News flash – people are great at ignoring banner ads! Websites allowing display advertising often show 3 – 5 different ads per page. Throw in sponsored stories, and that figure can comfortably rise into the double digits. That’s a hefty supply of content for which visitors did not directly search. In a sad illustration of… Read More

Portent placeholder logo Internet Marketing

8 Oct, 2017

Marketing as Worldbuilding: The Slides & Links

By Ian Lurie

My Swivel presentation all about marketing worldbuilding: Marketing Worldbuilding: Collaborative Storytelling for Digital from Ian Lurie The Links More links coming later, but for now: AnswerThePublic.com is the standard for questions and interests research. Buzzsumo question search is kick ass Canva is my new favorite fancy-schmancy charts tool Grammarly will save you from philsophy massacres… Read More

The Move from Programmatic to Paid Social Advertising Social Media

6 Oct, 2017

Memoirs On the Move From Programmatic to Paid Social

By Lauren Clawson

In the (relatively) short time I’ve been in digital advertising, I’ve had the good fortune to work on what a lot of the industry would call “both sides” of paid media – social and programmatic. In truth, paid media sports more options than a Crayola starter-pack, but these two broader categories frequently make up the… Read More

Portent placeholder logo Content Strategy

4 Oct, 2017

Lean Content for B2B

By Ian Lurie

Here are the slides and links from my Marketing Profs B2B Summit talk today. I talked about content for teams of one, or just a few, or big teams that just don’t have enough resources. Ask me questions in the comments, or tweet me at @portentint. Links AnswerThePublic provides content ideas Atom.io is the best… Read More

Identify and target your best customers for more successful digital advertising PPC

28 Sep, 2017

Whale Acquisition the Gaming Industry Way

By Will Fu

If you’re in the mobile gaming industry, you’ve probably heard the term “whale” on a regular basis. If your game-designer jargon is rusty, a “whale” is simply a user that spends a lot of money. GameAnalytics has a great deep dive on the topic. Generally, whales are a small portion of the user population but… Read More

A guide for web developers to maintain a faster site with better performance Design & Development

21 Sep, 2017

A Web Dev’s Checklist for Maintaining Page Speed

By Andy Schaff

It’s obvious to say that all websites need upkeep, but often times they are left as “good enough.” Collecting dust, attracting hackers, slipping in the rankings. We’ve already gone into painstaking detail about why page speed matters and various levels of guidance for site speed optimization overhaul from novice to advanced. This article assumes you’ve… Read More

Content-first SEO is about creating substance before visibility to win customers the right way Content Strategy

11 Sep, 2017

Content-First SEO

By Augustin Kendall

I’ve been finding myself saying, “You don’t rank for keywords, you rank for content,” a lot lately. Imagine this. You’re trying to turn a quaint town on the shore (East or West—pick your coast of choice) into a vacation destination. You’ve developed a brand for the location that you’re promoting in all the right travel… Read More

SEO

6 Sep, 2017

SEO Fallacies That Must Die: 2017 Edition

By Ian Lurie

SEO folks are trend victims. Someone presents a new acronym, an idea, or a tool and we all pile on. Then we chase those nibbles of knowledge, good and bad alike, without thinking. And we land in deep pits lined with sharp, nasty sticks. These ideas must go: 1: TFIDF Score Predicts Rankings A higher… Read More

SEO Best Practices for Events - Portent SEO

5 Sep, 2017

6 SEO Best Practices for Events

By Shannon Walsh

There are so many moving parts when running an event large or small that it’s easy to let online optimization be an afterthought. Sidelining SEO, however, means missing out on a lot of organic visitors and awareness. A solid organic presence makes a huge difference in attracting more attendees’ year after year. Here are five… Read More

The best and most useful thing I've ever learned about ideation and brainstorming - Portent Content Strategy

30 Aug, 2017

The Single Best Thing I’ve Ever Heard About Ideation and Brainstorming

By Cate McGehee

Something my grad school professor said changed the way I’ve thought about brainstorming forever. Now it’s the best thing I can tell anyone else. There are dozens of ways you can get a room going and pan the gold from a group’s brainstorm. There are hundreds of blog posts out there that list techniques for… Read More

Random

22 Aug, 2017

Portent is Being Acquired

By Ian Lurie

Blink. Rub your eyes. You didn't read wrong. You didn't stare at yesterday's eclipse through defective glasses. It's true. Portent's in the process of being acquired. Like an avowed bachelor, I swore I Would Never Sell. Then along came the perfect partner. Welcome to Clearlink Our soon-to-be parent company is called Clearlink. They’re a performance… Read More

Why you need a voice and tone guide Portent Content Strategy

17 Aug, 2017

Why You Need a Voice and Tone Guide. Plus, 2 Exercises to Create One

By Katie McKenna

Imagine going to your doctor because you have a pain in your side and it won’t go away. You’re concerned because you don’t know what’s causing it. You wait eagerly for the doctor to come in because you know exactly the reassuring, pragmatic interaction you’re in for, and you expect them to be calm, direct,… Read More

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