The Portent Blog

  • Everything or Small Business Only?

15 Sep, 2016

The Complete Guide to Robots.txt

By Matthew Henry

Robots.txt is a small text file that lives in the root directory of a website. It tells well-behaved crawlers whether to crawl certain parts of the site or not. The file uses simple syntax to be easy for crawlers to put in place (which makes it easy for webmasters to put in place, too). Write… Read More

hubspot-email-example Internet Marketing

14 Oct, 2016

Are You Utilizing Your Email List?

By Timothy Johnson

Email lists are very powerful and have many different applications. They’re a great way to re-engage past customers, share your great content/knowledge, and keep your business at the front of people’s minds. If you aren’t using yours (or if you don’t keep one), no judgment. Okay, maybe a little judgment, but here are some things… Read More

new features hero PPC

7 Oct, 2016

5 New AdWords Features You Should Be Using

By Paul Mosiychuk

Google has been rolling out a lot of new features lately. Here is a quick recap of a few of the more significant changes that you should be keeping an eye on. Expanded text ads Google recently launched a new search text ad format that allows advertisers more text per ad as well as a… Read More

Get the Best of Portent’s Marketing Blog

Join thousands of fellow marketers!
Get Portent’s latest how-to, strategy, and training articles by email

Pubcon, baby! Random

6 Oct, 2016

I’m Speaking At Pubcon: Where to Find Me

By Ian Lurie

I’ll be at Pubcon next week, speaking my brains out. Here are my sessions: Speed Baby Speed Tuesday, October 11 11:25am-12:30pm I’d say more but this page loaded too fast. All about making your site faster. Not just Google Page Speed. I’m on a panel with Fili Wiese and Jenny Halasz, with Barry Adams moderating.… Read More

Isis the Cat User Experience

4 Oct, 2016

My Cat’s Name is Isis

By Ian Lurie

Yes, there’s a marketing lesson here. But when I tried to write “How Digital Marketing is Like Naming My Cat Isis” I almost punched myself in the throat. I have two cats, a dog, and a guinea pig. One of my cats, an insane, overweight Siamese, is named Isis. Yes. Isis. She was so named… Read More

lookout-hero PPC

30 Sep, 2016

13 Places to Look on Your Next Google AdWords Account Audit

By Chad Kearns

Auditing your Google AdWords account on a quarterly or semi-annual basis is a great way to step back from the day-in, day-out management grind to find gaps in performance or areas for expansion to help boost overall performance. While some marketing managers and business owners know the importance of stepping back to review an AdWords… Read More

Questions to ask yourself before hiring a PPC Agency, Portent PPC

27 Sep, 2016

6 Questions to Ask [Yourself] Before Hiring a PPC Agency

By Mike Fitterer

If there’s one thing most marketers dread, it’s hiring vendors. Signing on the dotted line with a new partner offers high risks and potentially catastrophic outcomes if you make a poor decision. But hiring a PPC agency doesn’t have to be a fingernails-dragged-slowly-across-a-blackboard event. I swear! If you have a few fundamental business questions answered… Read More

Marketing as worldbuilding Ian Lurie speaking Portent Internet Marketing

27 Sep, 2016

Marketing as Worldbuilding: The Links

By Ian Lurie

I know, I know. I piled on the tips and tools. It’s OK!!!! Here are the links, related content and slides from my Marketing Worldbuilding talk: 30 Tips For Better Content If you want a bunch of ideas for creating better places, check out this presentation and links Google Trends Compare trends around keywords. Figure… Read More

seattle-skyline PPC

23 Sep, 2016

Introduction to Amazon Ads Strategy

By Timothy Johnson

Amazon is a no-brainer for most E-commerce sellers. Potential customers look to Amazon more often than ever and listing your products there is a quick way to boost sales. Getting visibility for your products isn’t always easy, though. Amazon is a search engine just like Google and just like Google it helps to pay-to-play. Amazon Seller… Read More


20 Sep, 2016

How to: Avoid Word Vector Hysteria & Trend Surfing Idiocy

By Ian Lurie

Update: Word vectors are a legitimate thing!!!!! I’m not saying you should ignore them. I’m saying there’s plenty of ways to take word vectors into account in your SEO approach, without diving down into Python and natural language processing. I’m also saying that many industry experts (term used advisedly) are talking about this concept without… Read More

Astronauts and deodorant. A great content idea. Content Strategy

19 Sep, 2016

Deodorant & Other Challenges: How I Get Content Ideas

By Ian Lurie

How do you write mind-blowing content about deodorant? It’s easy. I’m going to walk you through how I research content ideas. This stream-of-consciousness process has never failed me: Start With Questions I always start with questions. If the audience is asking a question, and you have an answer, you can help. My favorite questions research… Read More

most common ppc mistakes for beginners portent PPC

16 Sep, 2016

Top 5 Most Common PPC Mistakes Beginners Make

By Paul Mosiychuk

I work with a lot of small businesses either just getting started in PPC or who simply just don’t have a lot of experience managing PPC accounts. With that said, I see a lot of the same mistakes being made over and over again. Here are the top five mistakes you should be careful of.… Read More

Tags you must know Internet Marketing

12 Sep, 2016

Four HTML Tags Every Digital Marketer Must Know

By Ian Lurie

Earlier this year I wrote that any digital marketer must know how to write a blog post in HTML. I caught a little flak for that. I earned it. I should’ve been clearer: There are four HTML elements every digital marketer should know. If you know them, you can write a post using the code… Read More

content nirvana - portent Content Strategy

8 Sep, 2016

How to Achieve Content Nirvana

By Jacqui Howell

I am going to let you in on a little secret no one in the content marketing industry wants you to know: The marketing part is easy. It’s the content part that’s hard. The central challenge of content marketing is getting people to engage with the content you publish or, to put it simply: The… Read More


7 Sep, 2016

Why I Use Markdown, & You Should Too

By Ian Lurie

This is a continuation of my rant about lean content and time management. You might want to read those, too. I once had to convert a Word document to a web page. Once. After spending hours deleting mso-style blocks and cleaning up thousands of lines of crap, I swore (and swore, and swore) that I’d… Read More

1 2 3 150