CRO
Google Optimize is Leaving on a Jetplane. What Now?
Now that Google Optimize is going away, how will marketers conduct their A/B tests and other CRO efforts. Read on for Portent’s advice.
SEO
Local Search Isn’t Dying, But It Is Changing: 4 Predictions About the Future of GBP & AI
How is AI going to change local SEO and GBP? New Google features like SGE and Perspectives mean things will be different but also the same.
Analytics
Site Speed is (Still) Impacting Your Conversion Rate
Updated on April 20th, 2022, to include current data and insights. It’s common knowledge that site speed impacts the user experience on your website. But how, exactly, and by how much? Does a slower website mean lost dollars? Absolutely. Multiple studies, including Portent internal research, have concluded that site speed impacts conversion rate and sales....
