SEO

Study: How Often Google Ignores Our Meta Descriptions

Since search engines started using meta descriptions in their search result snippets, they’ve always had the challenge of deciding what to display when the meta description won’t work or isn’t relevant. Usually, a search engine will take an excerpt from the page when a meta description tag isn’t viable. To prevent search engines from taking...

Analytics

How to Configure Goals in Google Analytics

Configuring goals in Google Analytics is the easiest way to get the most out of your reports, due to the automatic integration of conversion metrics throughout the rest of the platform. Once you’ve configured goals, you enable most of the reports under “Goals” and gain visibility into attribution under the “Multi-Channel Funnels” reports. You’re also...

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