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Funnel Based PPC Account Strategy Featured

11 Sep, 2017

Funnel-Based PPC Account Strategy – An Overview

By Ryan Moothart

Channel Contribution 101: You want your paid search account to drive value and make money. You want to use your paid search account to help reach new customers and grow your business. Unfortunately, it’s not as simple as whipping up a campaign, throwing in some keywords, and then watching the revenue come flooding in. You… Read More

How to use PPC to drive lead generation for law firms PPC

16 Nov, 2017

How to Use PPC For Law Firm Lead Generation – SEM Lessons for Professional Services Firms

By Max Trotter

Search engine advertising is a critical piece of the marketing puzzle for all businesses, but can be especially useful in an industry that is as competitive as Law or other professional services. This post looks at some of the specific opportunities and pitfalls for professional services firms, focusing on Law, but there are plenty of… Read More

Finding Quick Win Opportunities in Google Analytics Analytics

15 Nov, 2017

How to Find Quick Win Opportunities in Google Analytics

By Michael Wiegand

This is another excerpt from an upcoming e-book on finding actionable, cross-channel opportunities in your data. We use Google Analytics (GA) for this, but you can use any platform. I’ve said it before, I’ll say it again: The tool you use isn’t as important as the discipline of combing through data regularly and finding something… Read More

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How to be a marketing leader when you're not in charge of the team Internet Marketing

8 Nov, 2017

How to Lead in Marketing When You’re Not the Captain of the Boat

By Matthew Taufa'asau

At Portent, we often get asked to advise on the ideal marketing team structure. The answer is almost always ‘it depends.’ Today though, we’re talking about something almost universally true for the mindset of successful marketing teams. Whether you see one person in each role here, or ten, this approach will make any team work… Read More

Driving More Revenue With Smart Amazon Marketing - Portent SEO

2 Nov, 2017

Where To Start With Amazon Marketing

By Timothy Johnson

Amazon Marketing: Why It’s Important There are hundreds of millions of active accounts on Amazon. Moreover, nearly half of internet shoppers go directly to Amazon instead of starting with a search engine like Google when they are looking to make a purchase. Those are staggering numbers. But chances are you don’t need convincing that Amazon… Read More

Spooky Lessons in SEO from Portent - Happy Halloween SEO

31 Oct, 2017

The Grim Specter of SEO Past – Happy Halloween from Portent

By Colin Parker

We interrupt your regularly scheduled blog to bring you this Halloween-themed SEO lesson. When your team is full of brilliant SEOs and digital marketers, Halloween bake-offs (and pretty much every other holiday function) risk getting into the deep end of the nerd pool pretty quickly. The Portent team had already put together a blog post… Read More

User Experience

30 Oct, 2017

Code Coverage Analysis for Better Page Speed

By Ian Lurie

It’s aggravating. You smushed the images. You smashed the files. Your site’s still getting a lousy page speed score. You shake your fist at the internet gods and scream “Why!?!! WHY DO YOU MOCK ME?! Why?!!” Your problem might be “dead code.” Dead code (aka code boogers, code klingons, code fungus) is leftover and unused… Read More

Portent placeholder logo Content Strategy

26 Oct, 2017

Turning Content into Business: ACP-LS Presentation

By Ian Lurie

Greetings, ACP-LS folks! Here’s my deck and links: Send me questions on Twitter. I love it! Me, on LinkedIn AnswerThePublic provides content ideas Atom.io is the best text editor ever Canva helps with graphics creation Grammarly is a decent quick proofreading tool Hemingway helps make your content more brief iStockPhoto provides stock images (if you… Read More

Remarketing Audiences Every Marketer Should Be Using from Portent PPC

23 Oct, 2017

9 Remarketing Audiences Every Marketer Should Use for Holiday 2017

By Ryan Moothart

Remarketing is an essential strategy for just about every AdWords account imaginable. Targeting ads to users who are already familiar with your site and your brand tends to increase your conversion rates and help retain existing customers. Thankfully, remarketing capabilities have also advanced quite a bit in the past few years. Advertisers now have more… Read More

Marketing automation technology proliferation Internet Marketing

17 Oct, 2017

How the Digital Marketer Must Change as Automation Grows

By Chad Kearns

As the hype around marketing automation fades and evolves into a regular part of the marketer’s job description, evaluation and adoption of automated technology and platforms (“Martech”) is growing to become a competency requirement for marketers across our industry. 88% of companies are already using marketing automation or plan to use some form of automated… Read More

A list of sanity-saving tips for Google Optimize if you're not a developer Analytics

13 Oct, 2017

13 Tips for Using Google Optimize if You’re Not a Developer

By Ian Barrett and Cate McGehee

If you want a play-by-play guide on how to use Google Optimize, Google has a whole help center for that. But if you’ve been using Google Optimize for any time at all, you’ve probably noticed there are a lot of lessons that fall outside the purview of that help center. And you have to learn… Read More

3 Tips to Create Better Banner Ads PPC

10 Oct, 2017

3 Tips to Create Effective Banner Ads Every Time

By Mike Fitterer

News flash – people are great at ignoring banner ads! Websites allowing display advertising often show 3 – 5 different ads per page. Throw in sponsored stories, and that figure can comfortably rise into the double digits. That’s a hefty supply of content for which visitors did not directly search. In a sad illustration of… Read More

Portent placeholder logo Internet Marketing

8 Oct, 2017

Marketing as Worldbuilding: The Slides & Links

By Ian Lurie

My Swivel presentation all about marketing worldbuilding: Marketing Worldbuilding: Collaborative Storytelling for Digital from Ian Lurie The Links More links coming later, but for now: AnswerThePublic.com is the standard for questions and interests research. Buzzsumo question search is kick ass Canva is my new favorite fancy-schmancy charts tool Grammarly will save you from philsophy massacres… Read More

The Move from Programmatic to Paid Social Advertising Social Media

6 Oct, 2017

Memoirs On the Move From Programmatic to Paid Social

By Lauren Clawson

In the (relatively) short time I’ve been in digital advertising, I’ve had the good fortune to work on what a lot of the industry would call “both sides” of paid media – social and programmatic. In truth, paid media sports more options than a Crayola starter-pack, but these two broader categories frequently make up the… Read More

Portent placeholder logo Content Strategy

4 Oct, 2017

Lean Content for B2B

By Ian Lurie

Here are the slides and links from my Marketing Profs B2B Summit talk today. I talked about content for teams of one, or just a few, or big teams that just don’t have enough resources. Ask me questions in the comments, or tweet me at @portentint. Links AnswerThePublic provides content ideas Atom.io is the best… Read More

Identify and target your best customers for more successful digital advertising PPC

28 Sep, 2017

Whale Acquisition the Gaming Industry Way

By Will Fu

If you’re in the mobile gaming industry, you’ve probably heard the term “whale” on a regular basis. If your game-designer jargon is rusty, a “whale” is simply a user that spends a lot of money. GameAnalytics has a great deep dive on the topic. Generally, whales are a small portion of the user population but… Read More

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