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Why you need a voice and tone guide Portent Featured

17 Aug, 2017

Why You Need a Voice and Tone Guide. Plus, 2 Exercises to Create One

By Katie McKenna

Imagine going to your doctor because you have a pain in your side and it won’t go away. You’re concerned because you don’t know what’s causing it. You wait eagerly for the doctor to come in because you know exactly the reassuring, pragmatic interaction you’re in for, and you expect them to be calm, direct,… Read More

Google analytics channels dashboard to assess your digital marketing mix Analytics

15 Aug, 2017

How to Assess Your Digital Marketing Mix Quickly

By Michael Wiegand

This is an excerpt from a forthcoming analytics e-book from Portent entitled Finding Cross-Channel Opportunity Gaps & Closing Them. Ever wonder how effective (or ineffective) your marketing channels are today? Do you get the feeling your paid initiatives are wasteful? Do you have a hunch your content calendar isn’t getting you anywhere organically? Do you… Read More

Copyright stamp your PPC ads to improve CTR PPC

11 Aug, 2017

Stamp Your PPC Ad Copy – Improve CTR the Old-Fashioned Way

By Kerri McCarthy

Does your brand have any registered, copyrighted or trademarked terms? If so, you should absolutely include the symbol in your text ads for improved performance. Yes! These little guys: ® © ™ This is not a new tactic in PPC ads by any means, but so many businesses aren’t taking advantage of it. The expected… Read More

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Advice On How to Create Personas Content Strategy

8 Aug, 2017

How to Create Personas Your Team Will Actually Use

By Katie McKenna

When you’re in the thick of trying to create content to promote your brand, it can be easy to forget that actual human beings are going to use what you create. In marketing, we often call these human beings “users.” And we say things like, “We need to push users through the funnel with greater… Read More

Digital marketing strategies for small business budgets - Portent Internet Marketing

7 Aug, 2017

3 Digital Marketing Strategies That Won’t Cost You a Dime

By Timothy Johnson

Digital marketing covers a huge range of potential channels, tactics, and occasionally even a dash of strategy. Being an expert in everything is nearly impossible, and a big part of why agencies like Portent have a job. The risk of low return on ad spend, or even low return on your sweat equity is enough… Read More

Do you know your true content competitors? Content Strategy

1 Aug, 2017

Forget keyword rankings, focus on users: What dating apps and dancing contests teach us about competition

By Cate McGehee

The only companies that don’t have any competition are the ones selling something nobody wants. If you have a viable product or service, it’s just a matter of time before someone else starts offering it. And if you think it’s going to come down to whose product or service is better, think again. Core products… Read More

Content KPIs to measure ROI across the funnel - Portent Content Strategy

25 Jul, 2017

Your Guide to Choosing Content KPIs

By Cate McGehee

If your content team ever tells you that the impact of their work isn’t measurable, fire them. (And if you’ve ever told anyone that, read this blog before your client or boss does.) Sure, content marketing can be a long game. The ROI of content is often spread out over time and across the levels… Read More

Content Strategy

16 Jul, 2017

Badger-driven content: Mozcon 2017

By Ian Lurie

The links, the deck, all that stuff: Badger-Style Content – Mozcon 2017 from Ian Lurie I welcome questions. Best way to ask is on Twitter. I’m @portentint. Or, fire away on Quora and ask me to answer. Ebooks! That are free! I wrote an ebook all about this! It’s called Lean Content. It lays out… Read More

SEO

11 Jul, 2017

Complete Guide to 4xx HTTP Status Codes by an SEO Dad

By Zac Heinrichs

(A post only an SEO or Dev could love) Not too long ago, the Portent SEO team was sitting around in a meeting when we came across a 4xx level HTTP status error and couldn’t remember the meaning. Might have been a 410 or a 418… Anyway, when you have a flock of SEOs in… Read More

Digital Marketing Haiku Random

3 Jul, 2017

Digital Marketing Haiku, Because Why Not?

By Ian Lurie

I got way over-caffeinated today and started scribbling down haiku about digital marketing. Then I asked my team if they had ideas. The results were, um, fascinating. Here’s what happens when 30 marketers try to write poetry: Employment Poetry Degree Find a real job? No way. Start marketing gig You demand volume “Shower the web… Read More

Stop Neglecting These Awesome AdWords Features PPC

28 Jun, 2017

Stop Neglecting These 4 AdWords Features

By Mike Fitterer

Ahh, the time-honored mantra of “A _____’s work is never done.” It turns out if you search for “job is never done” and pull up images, everyone is apparently busier than everyone else. A curious paradox, but we’ll leave that alone. The obvious ones include “woman, mother, man, marketer, and teacher” just to name a… Read More

Why you should implement HTTP2 for a faster site and better performance Design & Development

22 Jun, 2017

Portent.com Embraces HTTP/2 (with open arms)

By Andy Schaff

One of my goals this year was to get portent.com set-up utilizing HTTP/2 and optimizing that configuration. Late last week I was able to accomplish that, and the results are impressive. Like, 500 milliseconds impressive. We used to top out around 1.2 seconds after going to HTTPS, so I didn’t think the results would be… Read More

Create blockbuster-worthy marketing personas Internet Marketing

21 Jun, 2017

6 Ways to Build Blockbuster-worthy Marketing Personas

By Kyle Eliason

A long time ago in a galaxy far, far away, before I was a digital marketer, I was a screenwriter. It was a period of endless coffee, erratic pay checks, and afternoons that inexplicably turned into early mornings. I learned many valuable skills as a writer that I still use to this day. For example,… Read More

Internet Marketing

7 Jun, 2017

Why Every Marketer Should Spend a Month Time Tracking

By Chad Kearns

If you’re not tracking your own hours as well as those of your team, I’m here to convince you to start today. Time tracking task by task isn’t fun. It can seem trivial for some and scary for others. But with effective time tracking and analysis, the payoffs in identifying bottlenecks in current work processes… Read More

Content Strategy

1 Jun, 2017

Improve Your Research by Improving Your Interview Skills

By Katie McKenna

Before I went to school for journalism, I wanted to be a therapist. My mom is a social worker and people told me I was a good listener, so it was easy to imagine myself nodding my head while a person sitting on a couch told me about their life. That plan ended when I… Read More

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