Analytics
It’s Not Too Late to Migrate to Google Analytics 4
Universal Analytics (UA) stopped collecting data on June 30th, 2023, but there's no need to panic. Use this guide to migrate to GA4 and preserve your UA data.
SEO
Local Search Isn’t Dying, But It Is Changing: 4 Predictions About the Future of GBP & AI
How is AI going to change local SEO and GBP? New Google features like SGE and Perspectives mean things will be different but also the same.
CRO
Google Optimize is Leaving on a Jetplane. What Now?
Now that Google Optimize is going away, how will marketers conduct their A/B tests and other CRO efforts. Read on for Portent’s advice.
