Analytics

How to Use Keyword Ranking Data: A Four-Step Guide

Updated on November 21, 2019, to include new examples around measuring share of voice and other insights. Let’s face it. Rankings are not a great SEO metric anymore for a myriad of reasons. To name a few: Results are too localized and flavored by previous searches Google is constantly messing with fine-tuning their algorithm Ranking...

PPC

SEO and PPC Differ, But They Should Work Together

When it comes to digital marketing, too many people consider “search” to be one big bucket. Search engine optimization (SEO) and pay-per-click (PPC) marketing both have to do with search engine results pages (SERPs), so they can be grouped together and treated the same. Right? Seems rational. But, here’s the thing: that assumption is a...

Internet Marketing

QBRs Are More Important Than You Think

“Why are Quarterly Business Reviews Important?” is a question I didn’t anticipate answering as frequently as I do. However, as a Client Partner, I often need to convince clients to participate in Quarterly Business Reviews. Even during my time in corporate settings, I received similar questions from internal stakeholders. Why do we need QBRs in...

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