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11 Jul, 2017

Complete Guide to 4xx HTTP Status Codes by an SEO Dad

By Zac Heinrichs

(A post only an SEO or Dev could love) Not too long ago, the Portent SEO team was sitting around in a meeting when we came across a 4xx level HTTP status error and couldn’t remember the meaning. Might have been a 410 or a 418… Anyway, when you have a flock of SEOs in… Read More

Content Strategy

16 Jul, 2017

Badger-driven content: Mozcon 2017

By Ian Lurie

The links, the deck, all that stuff: Badger-Style Content – Mozcon 2017 from Ian Lurie I welcome questions. Best way to ask is on Twitter. I’m @portentint. Or, fire away on Quora and ask me to answer. Ebooks! That are free! I wrote an ebook all about this! It’s called Lean Content. It lays out… Read More

Digital Marketing Haiku Random

3 Jul, 2017

Digital Marketing Haiku, Because Why Not?

By Ian Lurie

I got way over-caffeinated today and started scribbling down haiku about digital marketing. Then I asked my team if they had ideas. The results were, um, fascinating. Here’s what happens when 30 marketers try to write poetry: Employment Poetry Degree Find a real job? No way. Start marketing gig You demand volume “Shower the web… Read More

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Stop Neglecting These Awesome AdWords Features PPC

28 Jun, 2017

Stop Neglecting These 4 AdWords Features

By Mike Fitterer

Ahh, the time-honored mantra of “A _____’s work is never done.” It turns out if you search for “job is never done” and pull up images, everyone is apparently busier than everyone else. A curious paradox, but we’ll leave that alone. The obvious ones include “woman, mother, man, marketer, and teacher” just to name a… Read More

Why you should implement HTTP2 for a faster site and better performance Design & Development

22 Jun, 2017

Portent.com Embraces HTTP/2 (with open arms)

By Andy Schaff

One of my goals this year was to get portent.com set-up utilizing HTTP/2 and optimizing that configuration. Late last week I was able to accomplish that, and the results are impressive. Like, 500 milliseconds impressive. We used to top out around 1.2 seconds after going to HTTPS, so I didn’t think the results would be… Read More

Create blockbuster-worthy marketing personas Internet Marketing

21 Jun, 2017

6 Ways to Build Blockbuster-worthy Marketing Personas

By Kyle Eliason

A long time ago in a galaxy far, far away, before I was a digital marketer, I was a screenwriter. It was a period of endless coffee, erratic pay checks, and afternoons that inexplicably turned into early mornings. I learned many valuable skills as a writer that I still use to this day. For example,… Read More

Internet Marketing

7 Jun, 2017

Why Every Marketer Should Spend a Month Time Tracking

By Chad Kearns

If you’re not tracking your own hours as well as those of your team, I’m here to convince you to start today. Time tracking task by task isn’t fun. It can seem trivial for some and scary for others. But with effective time tracking and analysis, the payoffs in identifying bottlenecks in current work processes… Read More

Content Strategy

1 Jun, 2017

Improve Your Research by Improving Your Interview Skills

By Katie McKenna

Before I went to school for journalism, I wanted to be a therapist. My mom is a social worker and people told me I was a good listener, so it was easy to imagine myself nodding my head while a person sitting on a couch told me about their life. That plan ended when I… Read More

Are headline analyzers worth your time Content Strategy

25 May, 2017

Are Headline Analyzers Worth Your Time?

By Augustin Kendall

There’s a trend in the content world of using tools to help improve the value and quality of content (see Hemingway editor, Readability Test Tool, and Hubspot’s Blog Topic Generator). One category of tools is headline analyzers. They’re simple: put in your title, get a score, and tweak to improve the score. I use them… Read More

7 common Google Tag Manager Mistakes and How to fix them Analytics

22 May, 2017

7 Incredibly Common Mistakes in Google Tag Manager

By Ian Barrett

Let’s be honest, Google Tag Manager can be difficult to understand. I remember the first time I tried to set up GTM. I thought it would be like any other Google product I worked with in the past —straightforward and intuitive. Oh boy was I wrong! In what became a cautionary tale, long before Portent… Read More

SEO Lessons from industry experts Eric Wu and Julie Goodman SEO

10 May, 2017

Wisdom from the Trenches: An Interview with BloomNation’s Eric Wu on SEO, Product, and Marketing

By Julie Goodman

This is cheesy but true. It takes a village of phenomenal people to “raise” and train good digital and search marketers. As SEOs, Product Managers, and Social Media strategists, our work is not created alone in a vacuum. We don’t simply apply a static set of best practices and hope for the best. We need… Read More

Internet Marketing

8 May, 2017

How to Avoid the Best Practices Trap

By Kirsten Pickworth

We’re all busy, which means we’re all occasionally guilty of relying on executive summaries and best practices guides to get things done. Give me a quick guide to optimizing landing pages? Can you send best practices for social media at events? What template should I use for our site’s metadata? How frequently should keywords be… Read More

How to create high-converting landing pages - Portent PPC

4 May, 2017

6 Little Steps to Create a Killer PPC Landing Page

By Mike Fitterer

As I contemplate the world of dedicated PPC landing pages, and who doesn’t enjoy a good PPC daydream, I can’t help but think they’re a lot like beer. A million varieties but very few really good ones exist. But here’s the thing, if you simply know and do the things that create a great beer… Read More

Social Media

26 Apr, 2017

Should I Be Running Ads on Twitter?

By Alex DeLeon

To say Twitter is in a rut may be the social media understatement of 2017. The company struggles to make money, despite having 320 million actively engaged users. Stock is down 16% in Q1 2017. Executives, who appear to see the writing on the wall, are leaving millions of dollars of stock on the table to abandon… Read More

Marketing Fundamentals From First Time Parenting Random

19 Apr, 2017

Marketing Fundamentals Lessons From First-Time Parenting

By Jason Olson

In my time at Portent I’ve had the opportunity to work with and learn from some of the best and brightest in our industry, and most recently as a first-time parent. For this blog post I’ve decided to draw some lessons I’ve learned that are key to building a solid digital marketing strategy. The goal… Read More

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