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The internet marketing stack Featured

1 Jun, 2015

The Internet Marketing Stack: Overview

By Ian Lurie

I’ve prattled on about the marketing stack for a few years now, but haven’t really explained each chunk. This 5-post series explains the stack as a whole, then piece-by-piece. I’m not some TV series jerk who will keep you hanging, though, wondering which of your favorite characters will die next (cough HBO cough cough). Instead,… Read More

Google-Shopping-Hero-16-9 PPC

22 Jul, 2016

Product Feed Optimization for Google Shopping

By Timothy Johnson

Most commonly, advertisers starting off with a paid search platform such as AdWords reach their respective audience through keyword targeting. However, with Google Shopping (or product listing ads), e-commerce businesses utilize a product feed as the main targeting tool. The feed contains information about your products such as price, availability, brand, etc. The better the… Read More

The Working Content Meeting Content Strategy

18 Jul, 2016

Working Content Meetings May Just Save Your Toes

By Ian Lurie

An alternate title for this post: “How A Working Content Meeting Saved Me from Broken Toes and Smashed Fingers.” I used to throw a lot of temper tantrums at work. About ten years ago I kicked my desk so hard my foot started bleeding right through my shoe. I also punched a palm tree, and… Read More

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Why-Can’t-I-See-My-PPC-Ads-16-9 PPC

15 Jul, 2016

Why Can’t I See My PPC Ads?

By Chad Kearns

One of the most common questions our clients ask us when starting a new PPC campaign is “Where are my ads? I searched for my keywords and didn’t see my ad.” This is a reasonable question. They are paying for clicks. So how come they can’t trigger ads themselves? It’s important to understand the internal… Read More

Design-Banners Paint Brushes Internet Marketing

8 Jul, 2016

Google AdWords Display Banner Specifications and Best Practices

By Timothy Johnson

Thinking about experimenting with the Google Display Network (GDN)? This could mean a variety of different things, but most commonly, this means showing banner ads on site that are a part of the GDN. The GDN isn’t exclusively for banner ads. Ad formats vary from text ads to video ads, animated banners, and ads on… Read More

In digital marketing, this is what Content Strategy

7 Jul, 2016

What “Lean” Really Means

By Ian Lurie

In cycling, to handle a turn at high speed, you lean. As you enter the turn, you push down on the outside pedal, and you lean slightly more than seems prudent. You complete the turn. Then you sprint out of the corner, leaving your competition behind. Marketers often equate “lean” with “lightweight” or “minimal.” It’s… Read More

What Are Call Extensions and Why Do you Need Them PPC

1 Jul, 2016

AdWords Call Extensions and When to Use Them

By Erica Opsvig

Google AdWords call extensions are ad extensions that let you display your business phone number directly in the search results. On smartphones, a clickable ‘Call’ button is displayed with the ad, making it particularly engaging for people on the go. Call extensions should be utilized for any businesses that place value on receiving phone calls.… Read More

PPC

30 Jun, 2016

AdWords Changes in 2016: What You Should Care About

By Ryan Moothart

Last month, Google announced some changes coming to AdWords this year, which gives advertisers some additional tools to work with. Unlike some major changes in the past (e.g. enhanced campaigns), you have very little reason to panic over these announcements. Are these changes revolutionary or paradigm shifting? No. Will they have an impact on performance?… Read More

What are location extensions Hero PPC

24 Jun, 2016

What are AdWords Location Extensions?

By Erica Opsvig

Google AdWords location extensions are ad extensions that allow advertisers to show their physical business address and phone number with their standard Search Network text ads. These extensions are eligible to show on all devices but when they show on a mobile phone, they include a clickable link so customers can easily get directions to… Read More

High ROI, Low Revenue Internet Marketing

21 Jun, 2016

High ROI is Costing You Money

By Ian Lurie

In marketing, high return on investment isn’t always a good thing. You can increase ROI by narrowing your audience: Focus on people you know will convert. Spend less and less per conversion. Voila. That’s expensive, flawed reasoning. It restricts access to your marketing world: Let’s do the math: 1,000 customers $100 revenue/customer $10 cost/sale $100,000… Read More

5-ways-to-use-keyword-planner PPC

17 Jun, 2016

5 Effective Ways to Use the Google AdWords Keyword Planner

By Erica Opsvig

The Google AdWords Keyword Planner is a free tool provided as an aid to help build out your Search Network keyword lists. Here are five ways you can use the Google AdWords Keyword Planner and have a healthy account: 1. Get keyword ideas Are you struggling to build a keyword list that is relevant to… Read More

PPC in a silo PPC

17 Jun, 2016

The Dangers of Putting PPC in a Silo

By Timothy Johnson

One of the seemingly wonderful things about PPC is that in many cases it can be an almost stand-alone channel. Ready to go at a moment’s notice, self-contained between ad and landing page, with immediate feedback and optimization through built-in analytics. That said, putting PPC in a silo is tempting, but dangerous. As someone who… Read More

PPC

10 Jun, 2016

AdWords Location Setting Tips For Your Small Business

By Paul Mosiychuk

Location, location, location Location settings are often overlooked after the initial campaign setup. It’s easy to set up targeting, but we forget about leveraging these settings to work for us. There are many different ways to utilize location targeting features, but in this article, I will discuss location setting tips for the two most common… Read More

JSON-LD Implementation Guide - Structured Data Markup - Portent SEO

8 Jun, 2016

A JSON-LD Implementation Guide

By Jared Amyakar

SearchFest 2016 (aka the last “SearchFest”) had a load of great talks, but only a few were as immediately relevant to my work as the deep dive discussion of structured and unstructured data from AJ Kohn and Mike Arnesen. They lent great insight to my approach to these two different types of information, and deepened… Read More

The wrong there their Copywriting

3 Jun, 2016

How to: Edit and proofread

By Ian Lurie

Editing and proofreading are a pain in the tuchus. I want to get someone else to read my work. But face it: Most of the time I’ve waited until the last minute. Everyone around me is busy. I have one hour to get this report/blog post/whatever out the door. Here’s my real-world editing routine, taught… Read More

5 Ways to Improve Quality Score Hero - Climbing Mountain PPC

3 Jun, 2016

Improve Quality Score in 5 Easy Steps

By Erica Opsvig

Quality Score is a metric used by major PPC platforms like Google AdWords, Bing Ads and others that helps determine the eligibility of an advertisement being shown in the search results, its ad position, and the cost the advertiser will be charged for that ad position. The higher the Quality Score (QS), the less an advertiser… Read More

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