The Portent Blog

  • Everything or Small Business Only?
SEO pagination tunnels and click depth visual exploration Featured

9 Jan, 2018

How Site Pagination and Click Depth Affect SEO – An Experiment

By Matthew Henry

We’ve all seen pagination links — those little numbered links at the top and bottom of multi-page content. They are used on blogs, e-commerce sites, webcomics, gallery pages, SERPs, and multi-page articles.   From the human visitor’s point of view, pagination is pretty simple. If you are on page one, and you want to see… Read More

The content structure brings it all together Content Strategy

21 Feb, 2018

How to Create a Team-based Content Calendar

By Ian Lurie

Editorial calendars suck. There. I said it. They suck because they are wish lists, not sensible plans. They’re inflexible. They use terminology your team and clients don’t understand, like “10x” and “long form.” They suck because we try to jam our marketing teams into calendars. That’s backward. We should build calendars based on our teams.… Read More

Implement hreflang tags correctly picture of many languages saying welcome SEO

20 Feb, 2018

How to Implement Hreflang & Canonical Tags Correctly

By Julie Goodman

On the surface, both the hreflang tag and canonical tag do similar things – tell search engines which version of a page they are supposed to index and deliver to particular searchers. However, these tags do not have the same function. They are not the same thing. As digital marketers, we keep abreast of the… Read More

Get the Best of Portent’s Marketing Blog

Join thousands of fellow marketers!
Get Portent’s latest how-to, strategy, and training articles by email

Importance of Design Design & Development

16 Feb, 2018

Why Every Marketer Should Care About Design

By Kyle Eliason

Only a fraction of digital marketers consider design a core component of our jobs. Traditionally, we leave designing to designers. This lets the rest of us spend more time serving our king and queen: data and text. Besides, we’re just a [insert job title here] – most agencies have a design team to do pesky… Read More

Find long-term PPC and SEO opportunities in Google Analytics Analytics

31 Jan, 2018

How to find long-term PPC & SEO opportunities in Google Analytics

By Michael Wiegand

Here’s the latest excerpt in the upcoming analytics e-book on cross-channel opportunity gap analysis. Another reminder: We’re using Google Analytics and a few other third-party data providers here to unearth long-term SEO opportunities and PPC opportunities, but the tool you use isn’t as important as the process of discovering what channels and tactics work for… Read More

Marketing Project Management and organization structures Project Management

23 Jan, 2018

Advantages of different org structures on marketing project management

By Jason Olson

When you’re structuring how you deliver services to clients, whether they’re internal or external, it’s important to think through how that foundational planning work will impact the actual marketing project management process. When you’re white-boarding business structure and working from phrases like “exceeding the client promise” (something we try to live by at Portent) it’s… Read More

Mystery International Traffic in AdWords - clicks from Iran and North Korea and Syria PPC

18 Jan, 2018

Mystery Traffic from AdWords – North Korea, Syria, Iran, Oh My!

By Ryan Moothart

It’s like lions, and tigers, and bears, but with tyranny and oppression. But I’m not here to discuss international politics today. The reason for my witty extremely unclever title is because of location targeting. Or, more specifically, the lack of certain negative targets which I never knew I needed until a few months ago. But,… Read More

Surprise - It's the New Character Length for Google SERP Snippets & Meta Descriptions SEO

16 Jan, 2018

The New Character Length for Google SERP Snippets & Meta Descriptions

By Zac Heinrichs

Just in case you hadn’t heard yet, On December 1, 2017, Google (read: Danny Sullivan) officially confirmed that the maximum length of a snippet in their search results has increased to about 320 characters. How long should my Meta Description be? Google is now saying that the maximum length for a snippet in search results… Read More

Internet Marketing

11 Jan, 2018

How To Lead When You’re Not In Charge: A Manual for Marketers

By Ian Lurie

There are few things more butt-clenchingly aggravating than watching a great set of marketing recommendations decay in a stakeholder’s rubbish heap. It happens to me. A lot. So I ponder the problem. A lot. I figured it out: We’re asked to lead, but we’re not in charge. Stakeholders—internal or external— hire us to provide direction… Read More

5 ways you probably let ecommerce SEO slip over the holidays SEO

4 Jan, 2018

5 Ways You Probably Let E-commerce SEO Slip for The Holidays and What to Do Next

By Amanda Putney

There’s a chill in the air, some of you even have snow and ice. For most people, it’s been a busy time of year. For those in eCommerce, it hasn’t just been busy, it’s “someone come dig me out of this avalanche” busy! That was the case when I was working in eCommerce before coming… Read More

How to compete with Amazon in paid search during holiday Internet Marketing

21 Dec, 2017

How to compete with Amazon (and win) during the holiday shopping season

By Kerri McCarthy

How to Keep More of the Holiday Pie in Paid Search The holiday shopping season brings many rewards for eCommerce businesses, but over the past several years that brings a familiar seasonal challenge: Amazon. It’s no secret that Amazon ramps up its SEM competitive presence during the holiday shopping season – beginning heavily in November,… Read More

Internet Marketing

19 Dec, 2017

The Digital Marketing List: 56 Things You Should Be Doing But Probably Aren’t

By Ian Lurie

My of digital marketing tactics. I wrote it in March 2008 and last updated it December 2017. This is a really old post. I wrote it jammed into a narrow seat on a plane in 2008. I’m trying to keep it somewhat up to date, but I can only do so much, so it’s now… Read More

Setting up your small business internet marketing presence - Portent Internet Marketing

13 Dec, 2017

10 Things to Check When Setting up an Internet Presence for a Small Business

By Amanda Putney and Max Trotter

Preface: This blog post is one in a series of articles that Portentites produced in a pair-writing experiment. It’s a little more broad than usual because it represents two subject matter experts from different practice areas, coming together to combine their knowledge for a broader look at the internet marketing topics that face real businesses.… Read More

Facebook wants you to trust just two advertising metrics to optimize - Portent Social Media

8 Dec, 2017

Facebook Wants You to Trust & Optimize Top of Funnel Ads with Just Two Metrics

By Lauren Clawson

Facebook is making a concerted effort to get all advertisers using only two metrics at the top of the funnel: Reach and Brand Awareness. And while this sounds like a simple flight away from the aggressive accountability for end-results that’s become standard in digital, it’s worth looking at the Why and the What of these… Read More

Use Google Analytics to Become a Better Content Strategist Content Strategy

6 Dec, 2017

Talk Data to Me: Google Analytics Tips That Lead to Better Content Strategy

By Katie McKenna and Ian Barrett

If you have any hand in the content on your company’s website or your clients’ websites, it’s important that data informs your decisions. Otherwise, you risk creating content that doesn’t meet your audience’s needs. But knowing this will only get you so far–it’s even more important that you know how to find and interpret the… Read More

1 2 3 156