CRO
Google Optimize is Leaving on a Jetplane. What Now?
Now that Google Optimize is going away, how will marketers conduct their A/B tests and other CRO efforts. Read on for Portent’s advice.
SEO
Yes, Proximity Is A Local SEO Ranking Factor: How to Do a Proximity Audit
If you want to rank in local search results, then you need to consider proximity – is your business close enough to its target audience? Google lists distance as one of three core local ranking factors in its local SEO resources. But how exactly can a marketer impact business proximity? Typically we can’t just make...
Analytics
Site Speed is (Still) Impacting Your Conversion Rate
Updated on April 20th, 2022, to include current data and insights. It’s common knowledge that site speed impacts the user experience on your website. But how, exactly, and by how much? Does a slower website mean lost dollars? Absolutely. Multiple studies, including Portent internal research, have concluded that site speed impacts conversion rate and sales....
