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8 Aug, 2018

Creating Kick-Ass Marketing Reports Through Progressive Detail

By Ian Lurie

Marketing reports damage my car. Sometimes, when I walk out of a meeting, usually a quarterly or monthly There-Is-A-Very-Important-Person-In-The-Room kind of meeting, I head to my car. I close the door. I crank up the radio. Then I punch the roof as hard as I can while screaming “fuuuuuuuuuuuuuuuuuuu.” Most of the time, that’s because… Read More

Internet Marketing

16 Nov, 2018

When to Stop Blindly Following Your Platform Data: From Search Console to Facebook

By Chloe Stoker

As client partners at Portent, we are constantly looking at the results we drive for our clients. We also talk a lot about fearless accountability for remarkable results. But what happens when the KPIs you’re getting from advertising or analytics platforms don’t tell the full story? Whether it’s attribution bias from on-platform data, or a… Read More

Amazon advertising features compared to Google Ads - Chalkboard with the basics of pay-per-click advertising Amazon

8 Nov, 2018

Amazon Advertising Features You Already Know and Love

By Mike Fitterer

As Amazon continues its steady ascent towards world domination, Amazon Advertising (the newly unified name of Amazon’s ad offerings) is playing an increasingly significant role in that growth. Recently, Amazon overtook Bing to become the 3rd largest digital ads platform by market share. So, if you’re a digital marketer anywhere near ecommerce, Amazon Advertising is… Read More

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HTTPS Site security warnings for Chrome 70 - a man peering suspiciously over a computer SEO

6 Nov, 2018

Chrome 70 Update: HTTPS Site Security and the Full Symantec Distrust

By Zac Heinrichs

As of October 17, 2018, Google has released Chrome 70, and with it, they have once again increased their security warnings for sites that are not fully HTTPS secure. The language used by the browser has also become increasingly severe over the last couple of years: One of the most specific targets of these new… Read More


30 Oct, 2018

Pick Another Playground: Link Schemes & Lessons From The Skinny Kid

By Ian Lurie

Note: Zillow hired me to review the proposed bylaw change that led to this post. Redfin wrote that proposal. Redfin and Zillow aren’t buddies. I hope that didn’t affect my analysis. But keep in mind that someone who opposes this proposal paid me to write. I wrote a recent post on about a proposed… Read More


25 Oct, 2018

PPC For Beginners: Learn From My Mistakes

By Ian Lurie

Slides from my ACP-LS talk, “Fast Times, Easy Wins And Burned Money: A Beginner’s Guide to PPC” It’s my beginner’s perspective on PPC and what not to do. (It’s a lot of slides. Don’t worry, every slide has a single idea. No bullets. Because bullets kill.) A Very Brief Sales Pitch I don’t do this… Read More

the importance of localization for international seo and content - headphones over travel books Content Strategy

17 Oct, 2018

Speak your Customers’ Language – The Importance of Localizing International Content

By Kat Shereko

Expanding into a new international market is an incredibly exciting moment for a business, and can open up fantastic opportunities for new growth. If you’ve done the research and are confident that this is the best next step for your business, let me start by congratulating you. And when it comes to international SEO as… Read More

Portent placeholder logo Internet Marketing

10 Oct, 2018

5 Lessons For Entrepreneurs: 2018 Edition

By Ian Lurie

It continues to be quite a ride. Here’s the latest version of Five Lessons For Entrepreneurs. My no-bullpoop guide to running your own company, big or small:

Shopping in Stories - Instagram is making it easier to shop inside the app Social Media

9 Oct, 2018

New Instagram Features are Making it Easier to Shop In-app

By Jessica Taylor

If you’re already running social advertising, you know that Facebook Ads Manager makes it easy to repurpose creative intended for Facebook directly to Instagram by simply selecting a story or feed placement. But as Instagram becomes more of a discovery tool for shoppers, there is a massive opportunity for eCommerce brands to drive sales beyond… Read More

How to Build an AdWords Account – Campaign & Ad Group Structure PPC

27 Sep, 2018

Part Two: How to Build a Google Ads Account – Campaign & Ad Group Structure

By Ryan Moothart

This article on PPC campaign structure is part 2 of a multi-part series which will cover just about every facet of a successful Google Ads account top to bottom. Whether you’re building a new account from scratch or auditing an existing account to find improvements, we hope you’ll use these posts as a guide to… Read More

Best tools for content outreach image featuring musical instruments Content Strategy

20 Sep, 2018

The 13 Best Tools for Outreach

By Stella Murphy

I’m going to be brazen and say something extreme: you can’t do outreach without tools. At least, you can’t do good outreach. And you can’t do great outreach without great tools. You get it. A great digital marketing strategy is like a huge rock band—each player has a part to play, but they wouldn’t be… Read More


20 Sep, 2018

Confluence 2018 – Slides and Resources to Create Content Hubs

By Caleb Cosper

Today I gave a talk at Confluence Conference called “Reinventing the Wheel: The Hub and Spoke Content Strategy”. This post contains a link to the companion article, the presentation slides, and links to some of the tools and resources I recommended while waving my hands on stage. The Content Hub Strategy Companion Post Content Hubs… Read More

Content hubs are a highly effective SEO strategy - image of several hub and spoke wheels SEO

20 Sep, 2018

Content Hub Strategy for SEO

By Caleb Cosper

I was recently fortunate enough to get accepted to speak at Confluence Conference in my old stomping grounds of Oklahoma City. I’ll be making my marketing conference debut on the 20th with a talk about content hubs, which is an extremely powerful tool for both SEO and effective content. This post is meant to both… Read More

Desktop call-tracking through services like CallRail allow marketers to close the insight gap on campaigns - Image of a subway mind the gap sign Internet Marketing

13 Sep, 2018

Tools for the Discerning Marketer: CallRail & Desktop Call-Tracking

By Matthew Taufa'asau

Hello fine friend. I can tell from the cut of your jib that you are a digital marketer to be reckoned with. In fact, I’m sure you already know what I’m about to tell you but it bears repeating: Start tracking your phone calls. No, not in the creepy, NSA, guy-hiding-in-the-bushes way. In the “I… Read More

Content worfklow using github and markdown with a typewriter and laptop side by side Content Strategy

13 Sep, 2018

Content Workflow Using Github And Markdown

By Ian Lurie

We create digital content for the internet. But our content workflow still uses processes and tools that date back to the early days of desktop publishing. We need an update. Learn a fast, streamlined workflow that uses Github and Markdown to bring digital content creation into the 21st Century.

Conversion Rate Optimization should be about helping customers make informed choices - Puppet on a string being manipulated User Experience

11 Sep, 2018

Empowerment Vs. Manipulation: A Rant

By Tim Mehta

There’s been a heated argument happening between UX and CRO. One side believes in equipping the user to make the best decisions for their specific needs. The other side, while generally well-intentioned, has a sub-group of professionals who believe in using tricks to get users to convert. Let’s break down both of these… Manipulation: Using… Read More

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