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15 Sep, 2016

The Complete Guide to Robots.txt

By Matthew Henry

Robots.txt is a small text file that lives in the root directory of a website. It tells well-behaved crawlers whether to crawl certain parts of the site or not. The file uses simple syntax to be easy for crawlers to put in place (which makes it easy for webmasters to put in place, too). Write… Read More

PPC

23 Sep, 2016

Introduction to Amazon Ads Strategy

By Timothy Johnson

Amazon is a no-brainer for most E-commerce sellers. Potential customers look to Amazon more often than ever and listing your products there is a quick way to boost sales. Getting visibility for your products isn’t always easy, though. Amazon is a search engine just like Google and just like Google it helps to pay-to-play. Amazon Seller… Read More

SEO

20 Sep, 2016

How to: Avoid Word Vector Hysteria & Trend Surfing Idiocy

By Ian Lurie

Update: Word vectors are a legitimate thing!!!!! I’m not saying you should ignore them. I’m saying there’s plenty of ways to take word vectors into account in your SEO approach, without diving down into Python and natural language processing. I’m also saying that many industry experts (term used advisedly) are talking about this concept without… Read More

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Astronauts and deodorant. A great content idea. Content Strategy

19 Sep, 2016

Deodorant & Other Challenges: How I Get Content Ideas

By Ian Lurie

How do you write mind-blowing content about deodorant? It’s easy. I’m going to walk you through how I research content ideas. This stream-of-consciousness process has never failed me: Start With Questions I always start with questions. If the audience is asking a question, and you have an answer, you can help. My favorite questions research… Read More

most common ppc mistakes for beginners portent PPC

16 Sep, 2016

Top 5 Most Common PPC Mistakes Beginners Make

By Paul Mosiychuk

I work with a lot of small businesses either just getting started in PPC or who simply just don’t have a lot of experience managing PPC accounts. With that said, I see a lot of the same mistakes being made over and over again. Here are the top five mistakes you should be careful of.… Read More

Tags you must know Internet Marketing

12 Sep, 2016

Four HTML Tags Every Digital Marketer Must Know

By Ian Lurie

Earlier this year I wrote that any digital marketer must know how to write a blog post in HTML. I caught a little flak for that. I earned it. I should’ve been clearer: There are four HTML elements every digital marketer should know. If you know them, you can write a post using the code… Read More

content nirvana - portent Content Strategy

8 Sep, 2016

How to Achieve Content Nirvana

By Jacqui Howell

I am going to let you in on a little secret no one in the content marketing industry wants you to know: The marketing part is easy. It’s the content part that’s hard. The central challenge of content marketing is getting people to engage with the content you publish or, to put it simply: The… Read More

Copywriting

7 Sep, 2016

Why I Use Markdown, & You Should Too

By Ian Lurie

This is a continuation of my rant about lean content and time management. You might want to read those, too. I once had to convert a Word document to a web page. Once. After spending hours deleting mso-style blocks and cleaning up thousands of lines of crap, I swore (and swore, and swore) that I’d… Read More

Random

6 Sep, 2016

What I’ll Do When Google Dies

By Ian Lurie

Like any nerd worth a damn, I like to plan for the zombie apocalypse. I know whose house I’ll go to (he has guns and edged weapons). I know what vehicles I’ll take (bicycles, duh). I know my weapon of choice (a shovel – perfect for the spearing brain smash). But I have a new… Read More

Edited honeycomb highlights the user experience of content--useful, usable, findable, and credible. Content Strategy

1 Sep, 2016

What Is the User Experience of Content?

By Augustin Kendall

When people hear the words User Experience (UX), they usually think of visual design, front-end programming, or interface design. The User Experience Professionals Association defines UX as every aspect of a user’s interaction with a product, service, or company that make up the user’s perceptions of the whole. What some people forget is that the… Read More

Internet Marketing

30 Aug, 2016

Content Rule #1: The Blank Sheet Of Paper Test

By Ian Lurie

Nothing gets taken out of context more than web content. Except maybe innocent remarks by public figures. Search engines pull bits and pieces from your page. People cut-and-paste. Aggregators grab headlines. We all tend to ignore the lack of context and write like we always have: We assume readers will see all our stuff together.… Read More

Jump-Start-Your-Digital-Marketing-Hero-16-9 Internet Marketing

26 Aug, 2016

Short Term Growth: Jump Start your Digital Marketing Today

By Chad Kearns

From businesses ready to go to market with a new product or service, to companies with a longstanding history but little digital presence, business owners, investors, CEOs, and marketing managers are always looking for quick wins when it comes to getting started with their digital marketing initiatives. Quick-result potential initiatives provide marketers the ability to… Read More

Digital Marketing Agency in Seattle's Smith Tower - Portent Internet Marketing

25 Aug, 2016

A Digital Marketing Agency in Seattle’s Smith Tower

By Justin Brasser

As a child from a small, rural town, I was fascinated by skyscrapers. My family would often drive through Chicago and I would gawk at the monoliths and later, brag that I had seen the World’s Tallest Building. I maintain this fascination today as evidenced by my favorite Wikipedia page about the tallest buildings in… Read More

13-priorities-laptop-hero Internet Marketing

19 Aug, 2016

13 Digital Priorities for Small Businesses

By Timothy Johnson

It’s more important than ever for all small businesses to have a strong presence online. Regardless of industry, customers are online all day long, whether it be on their desktop at work, phone on a bus, or tablet at home on the couch. Representing your business well digitally is easier said than done. Getting found… Read More

Promote Wisely - Principles of Content Promotion Content Strategy

18 Aug, 2016

Principles of Content Promotion

By Ian Lurie

Content-as-marketing isn’t new. The promotional tools, though… Those are new. We’ve never had as cool a toolset as we have now. It’s easy to get drunk on the possibilities. Sober up: Promote Lightly-Branded Content at Top of Funnel Lightly and non-branded content is a top-of-funnel vehicle. Don’t promote it to a high-intent, bottom-of-funnel audience. You’ll… Read More

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