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Changing Domains What Would an SEO Do - Portent Featured

15 Feb, 2017

Changing Domains? What Would an SEO Do?

By Julie Goodman

Out of the gate, an SEO will try to convince you not to change domains unless it is absolutely necessary. Changing domains can potentially have a negative impact on organic search rankings for a site. Major search engine ranking algorithms (i.e. Google and Bing) factor in signals from both the domain and page levels. Even… Read More

Best Tools To Create Killer Blog Posts - Portent Content Strategy

6 Dec, 2016

The Best Tools to Write Killer Blog Posts

By Katie McKenna

The longer I live in Seattle, the deeper my obsession with mountains and all the tools required to enjoy them becomes. One of the first tools I fell in love with when I started mountaineering was an ice axe. An ice axe probably doesn’t sound like something you could love. It’s certainly not warm and… Read More

How to Sell Content Strategy to Your Boss - Portent Content Strategy

1 Dec, 2016

How to Sell Content Strategy to Your Boss

By Portent Staff

I know content strategy is important. You know content strategy is important. Who doesn’t know? The people who are going to pay you to develop and implement a content strategy, that’s who. To sell content strategy to your boss and organization, you’ll have to perfect the art of pitching projects with the intention of not… Read More

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Get the right help with content - Portent Content Strategy

22 Nov, 2016

How Do I Get the Right Help with Content? [Infographic]

By Augustin Kendall

Connected content is a network of content pieces built around one theme or topic. The kernel of this concept is writing an article and promoting it on social, but connected content goes beyond that. Types of content might include infographics, landing pages, articles, blog posts, social posts, ebooks, and so on. The purpose of connected… Read More

Marketers Guide Dark Social - Portent Social Media

15 Nov, 2016

Dark Social – The Marketer’s Guide

By Alex DeLeon

What is “dark social”? You’ve probably heard the term floated around your office in recent months. Maybe you’re deeply entrenched in influencer marketing and your team read about Adidas’ latest social media campaign that saw amazing returns through dark social outreach. More likely, your CMO pulled you aside and asked you to start integrating dark… Read More

PPC

2 Nov, 2016

7 Keys to a Successful Mobile PPC Strategy

By Ryan Moothart

“This year is the year of mobile!” … said every PPC strategist 3 years ago. It’s no longer “the year of mobile” – mobile traffic has already become the fastest growing–and possibly most significant–segment of paid SEM traffic. It’s time to take a fresh, actionable look at your mobile PPC strategy for both quick wins… Read More

Real Web Devs Do SEO From Day One SEO

26 Oct, 2016

Real Web Devs Do SEO From Day One

By Andy Schaff

Search Engine Optimization (SEO) is a bit of a mystery for most developers. So, I’ve put together this checklist of SEO essentials that will make your SEO team and your client very happy. Inspect the HTML source code Get picky about HTML source code: Is your HTML structure valid? Valid HTML structure makes the page easier… Read More

hubspot-email-example Internet Marketing

14 Oct, 2016

Are You Utilizing Your Email List?

By Timothy Johnson

Email lists are very powerful and have many different applications. They’re a great way to re-engage past customers, share your great content/knowledge, and keep your business at the front of people’s minds. If you aren’t using yours (or if you don’t keep one), no judgment. Okay, maybe a little judgment, but here are some things… Read More

new features hero PPC

7 Oct, 2016

5 New AdWords Features You Should Be Using

By Paul Mosiychuk

Google has been rolling out a lot of new features lately. Here is a quick recap of a few of the more significant changes that you should be keeping an eye on. Expanded text ads Google recently launched a new search text ad format that allows advertisers more text per ad as well as a… Read More

Pubcon, baby! Random

6 Oct, 2016

I’m Speaking At Pubcon: Where to Find Me

By Ian Lurie

I’ll be at Pubcon next week, speaking my brains out. Here are my sessions: Speed Baby Speed Tuesday, October 11 11:25am-12:30pm I’d say more but this page loaded too fast. All about making your site faster. Not just Google Page Speed. I’m on a panel with Fili Wiese and Jenny Halasz, with Barry Adams moderating.… Read More

Isis the Cat User Experience

4 Oct, 2016

My Cat’s Name is Isis

By Ian Lurie

Yes, there’s a marketing lesson here. But when I tried to write “How Digital Marketing is Like Naming My Cat Isis” I almost punched myself in the throat. I have two cats, a dog, and a guinea pig. One of my cats, an insane, overweight Siamese, is named Isis. Yes. Isis. She was so named… Read More

lookout-hero PPC

30 Sep, 2016

13 Places to Look on Your Next Google AdWords Account Audit

By Chad Kearns

Auditing your Google AdWords account on a quarterly or semi-annual basis is a great way to step back from the day-in, day-out management grind to find gaps in performance or areas for expansion to help boost overall performance. While some marketing managers and business owners know the importance of stepping back to review an AdWords… Read More

Questions to ask yourself before hiring a PPC Agency, Portent PPC

27 Sep, 2016

6 Questions to Ask [Yourself] Before Hiring a PPC Agency

By Mike Fitterer

If there’s one thing most marketers dread, it’s hiring vendors. Signing on the dotted line with a new partner offers high risks and potentially catastrophic outcomes if you make a poor decision. But hiring a PPC agency doesn’t have to be a fingernails-dragged-slowly-across-a-blackboard event. I swear! If you have a few fundamental business questions answered… Read More

Marketing as worldbuilding shop.org Ian Lurie speaking Portent Internet Marketing

27 Sep, 2016

Marketing as Worldbuilding: The Links

By Ian Lurie

I know, I know. I piled on the tips and tools. It’s OK!!!! Here are the links, related content and slides from my Marketing Worldbuilding talk: 30 Tips For Better Content If you want a bunch of ideas for creating better places, check out this presentation and links Google Trends Compare trends around keywords. Figure… Read More

seattle-skyline PPC

23 Sep, 2016

Introduction to Amazon Ads Strategy

By Timothy Johnson

Amazon is a no-brainer for most E-commerce sellers. Potential customers look to Amazon more often than ever and listing your products there is a quick way to boost sales. Getting visibility for your products isn’t always easy, though. Amazon is a search engine just like Google and just like Google it helps to pay-to-play. Amazon Seller… Read More

SEO

20 Sep, 2016

How to: Avoid Word Vector Hysteria & Trend Surfing Idiocy

By Ian Lurie

Update: Word vectors are a legitimate thing!!!!! I’m not saying you should ignore them. I’m saying there’s plenty of ways to take word vectors into account in your SEO approach, without diving down into Python and natural language processing. I’m also saying that many industry experts (term used advisedly) are talking about this concept without… Read More