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How to Use Keyword Ranking Reports - Portent Featured

22 Feb, 2017

How to use keyword ranking reports without them using you: A 3-step guide

By Michael Wiegand

This is a companion blog post for my talk at MozCon Local next Tuesday on Powerful Ranking Reports using Google Data Studio. I won’t go into nuts and bolts here — I’ll save that for those who can make it out to the show. But I will go into the new frontier for ranking data… Read More

Changing Domains What Would an SEO Do - Portent SEO

15 Feb, 2017

Changing Domains? What Would an SEO Do?

By Julie Goodman

Out of the gate, an SEO will try to convince you not to change domains unless it is absolutely necessary. Changing domains can potentially have a negative impact on organic search rankings for a site. Major search engine ranking algorithms (i.e. Google and Bing) factor in signals from both the domain and page levels. Even… Read More

Content Strategy as Competitive Advantage - Creating value through content - Portent Content Strategy

8 Feb, 2017

Content Strategy as Competitive Advantage

By Colin Parker

One of the fundamental concepts of formal business strategy is how to create sustained competitive advantage. Today, we wanted to look at how that relates to content strategy and content marketing. My hope after you read this post: You think really, really hard before you take shortcuts on your content. I want to leave you… Read More

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Funnel Driven Keyword Reporting - Portent SEO

3 Feb, 2017

Funnel Driven Keyword Reporting

By Jared Amyakar

Have you given or received an SEO report that involved keyword data recently? What did that section of the report look like? Perhaps something like this? How useful was it? We’re all aware of the profound changes that have been happening in our field regarding the lowly keyword. Keywords used to be the basic unit… Read More

Internet Marketing

1 Feb, 2017

I Support Breitbart News: The Perils of Remarketing

By Ian Lurie

Internet advertising is perilous. Your ads can show up in all sorts of places. Remarketing is particularly dangerous. This story is an example of how remarketing can go horribly, horribly wrong. I am, in case no one guessed, a left-leaning over-privileged pinko liberal. I’m a feminist. I’m pro-immigration. I like taxes. OK, that’s a lie,… Read More

Audit your Adwords PPC Account - Portent PPC

1 Feb, 2017

It’s Time to Audit Your AdWords Account

By Ryan Moothart

Ah January, another revolution around the sun complete. Yearly budgets are set, resolutions made, and the holidays are still recent enough you can taste the eggnog. I hate to be the guy who brings up that one thing, which causes you to go into a brand-new-year-and-I-already-forgot-about… panic, but: when’s the last time you took a… Read More

Internet Marketing

27 Jan, 2017

How to be more visible – Directory Optimization and Baby Gorillas

By Justin Brasser

Platitude #1: Google owns a massive majority of the search market. If all the internet’s a directory, and the game is to ensure you’re optimizing as such, consider that about 80% of desktop searches and over 85% of mobile searches are performed on Google. Their directory is dominant for many kinds of information. Old joke:… Read More

SEO and UX Lessons from Home Improvement Purgatory - Portent SEO

19 Jan, 2017

SEO and UX Lessons from Home Improvement Purgatory

By Shannon Walsh

Warning: some humble-brag follows, but I promise it’s in the spirit of sharing marketing and SEO lessons. My new apartment is perfect. Walking distance from the Space Needle and huge windows the full length of our living room. It doesn’t get much better than that in Seattle for less than my entire monthly paycheck. But… Read More

Random

17 Jan, 2017

20 Bits of Marketing Jargon, And What They Mean

By Ian Lurie

I love marketing jargon as much as the next guy. It’s great fun when I’m at a family event. My family used to think I went into marketing because I couldn’t find anything else to do. But when I say “psychographics” my parents know all that college was worth it. If you’re plunking down tons… Read More

Really, Panda didn't do it SEO

10 Jan, 2017

There is No Panda Penalty. Get it?

By Ian Lurie

Site owners frequently tell me “I think we’re under a Panda Penalty.” Google does not have a “Panda penalty.” Understand that and you’ll understand how optimizing for Panda-type ranking factors can improve rankings. By the way, Panda is now part of Google’s core algorithm. It’s one way Google measures the value of content. I’m going… Read More

Internal Linking for SEO - Portent SEO

9 Jan, 2017

Smart Internal Linking for SEO

By Zac Heinrichs

[This post originally appeared in 2011 and was refreshed in 2017 by popular demand.] If you were to map out your website’s internal links, would there be a logical order to it, or would it look like a steaming plate of spaghetti? Be careful before you answer. Strip away all the fancy design, the hours… Read More

Shopify SEO Best Practices Portent SEO

22 Dec, 2016

Shopify SEO in Six Simple Steps

By Zac Heinrichs

First order of business, this is a pretty long post on Shopify SEO best practices. Here’s what you’re gonna get. Contents Shopify SEO Basics Introduction Shopify URLs Shopify Title Tags Meta Description Image Alt Navigation 301 Redirects Wrap up Shopify SEO Basics Warning: This is not a full-bore Shopify tutorial, this is a deep walkthrough… Read More

Content Strategy

13 Dec, 2016

Lean Content, the ebook, and I’m Tired

By Ian Lurie

TL;DR: I wrote an ebook called Lean Content: Kick-ass Content Creation for Teams of One. Get it here. Yeah. I wrote two ebooks in two months. Yeah, I’m tired. This one is free, too: Lean Content: Kick-ass Content Creation for Teams of One Yes, I used “lean” in the title. It’s a buzzword. Deal with… Read More

SEO

8 Dec, 2016

Technical SEO Best Practices – New (free) ebook!

By Ian Lurie

TL;DR: I wrote a technical SEO ebook. It’s free. You should get it here. You’re probably all wondering where the hell I’ve been. I haven’t written a blog post in, what, four weeks?! I’ve been working on two projects. The first one is a free ebook: Technical SEO Best Practices. I wrote it as something… Read More

Best Tools To Create Killer Blog Posts - Portent Content Strategy

6 Dec, 2016

The Best Tools to Write Killer Blog Posts

By Katie McKenna

The longer I live in Seattle, the deeper my obsession with mountains and all the tools required to enjoy them becomes. One of the first tools I fell in love with when I started mountaineering was an ice axe. An ice axe probably doesn’t sound like something you could love. It’s certainly not warm and… Read More

How to Sell Content Strategy to Your Boss - Portent Content Strategy

1 Dec, 2016

How to Sell Content Strategy to Your Boss

By Portent Staff

I know content strategy is important. You know content strategy is important. Who doesn’t know? The people who are going to pay you to develop and implement a content strategy, that’s who. To sell content strategy to your boss and organization, you’ll have to perfect the art of pitching projects with the intention of not… Read More