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15 Sep, 2016

The Complete Guide to Robots.txt

By Matthew Henry

Robots.txt is a small text file that lives in the root directory of a website. It tells well-behaved crawlers whether to crawl certain parts of the site or not. The file uses simple syntax to be easy for crawlers to put in place (which makes it easy for webmasters to put in place, too). Write… Read More


7 Sep, 2016

Why I Use Markdown, & You Should Too

By Ian Lurie

This is a continuation of my rant about lean content and time management. You might want to read those, too. I once had to convert a Word document to a web page. Once. After spending hours deleting mso-style blocks and cleaning up thousands of lines of crap, I swore (and swore, and swore) that I’d… Read More


6 Sep, 2016

What I’ll Do When Google Dies

By Ian Lurie

Like any nerd worth a damn, I like to plan for the zombie apocalypse. I know whose house I’ll go to (he has guns and edged weapons). I know what vehicles I’ll take (bicycles, duh). I know my weapon of choice (a shovel – perfect for the spearing brain smash). But I have a new… Read More

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Edited honeycomb highlights the user experience of content--useful, usable, findable, and credible. Content Strategy

1 Sep, 2016

What Is the User Experience of Content?

By Augustin Kendall

When people hear the words User Experience (UX), they usually think of visual design, front-end programming, or interface design. The User Experience Professionals Association defines UX as every aspect of a user’s interaction with a product, service, or company that make up the user’s perceptions of the whole. What some people forget is that the… Read More

Internet Marketing

30 Aug, 2016

Content Rule #1: The Blank Sheet Of Paper Test

By Ian Lurie

Nothing gets taken out of context more than web content. Except maybe innocent remarks by public figures. Search engines pull bits and pieces from your page. People cut-and-paste. Aggregators grab headlines. We all tend to ignore the lack of context and write like we always have: We assume readers will see all our stuff together.… Read More

Jump-Start-Your-Digital-Marketing-Hero-16-9 Internet Marketing

26 Aug, 2016

Short Term Growth: Jump Start Your Digital Marketing Today

By Chad Kearns

From businesses ready to go to market with a new product or service, to companies with a longstanding history but little digital presence, business owners, investors, CEOs, and marketing managers are always looking for quick wins when it comes to getting started with their digital marketing initiatives. Quick-result potential initiatives provide marketers the ability to… Read More

Digital Marketing Agency in Seattle's Smith Tower - Portent Internet Marketing

25 Aug, 2016

A Digital Marketing Agency in Seattle’s Smith Tower

By Justin Brasser

As a child from a small, rural town, I was fascinated by skyscrapers. My family would often drive through Chicago and I would gawk at the monoliths and later, brag that I had seen the World’s Tallest Building. I maintain this fascination today as evidenced by my favorite Wikipedia page about the tallest buildings in… Read More

13-priorities-laptop-hero Internet Marketing

19 Aug, 2016

13 Digital Priorities for Small Businesses

By Timothy Johnson

It’s more important than ever for all small businesses to have a strong presence online. Regardless of industry, customers are online all day long, whether it be on their desktop at work, phone on a bus, or tablet at home on the couch. Representing your business well digitally is easier said than done. Getting found… Read More

Promote Wisely - Principles of Content Promotion Content Strategy

18 Aug, 2016

Principles of Content Promotion

By Ian Lurie

Content-as-marketing isn’t new. The promotional tools, though… Those are new. We’ve never had as cool a toolset as we have now. It’s easy to get drunk on the possibilities. Sober up: Promote Lightly-Branded Content at Top of Funnel Lightly and non-branded content is a top-of-funnel vehicle. Don’t promote it to a high-intent, bottom-of-funnel audience. You’ll… Read More

Breaking the Sales Plateau with Google Analytics Analytics

16 Aug, 2016

Breaking the Sales Plateau with Google Analytics

By Mike Fitterer

Data is great……sometimes. Data can also be maddening and make you want to go all Office Space on the nearest printer. These days businesses have an abundance of data at their fingertips. That makes knowing how to sift through information an essential part of every marketer’s existence. Personally, Google Analytics (GA) has been making my… Read More

How to Increase Productivity With Google AdWords Editor PPC

12 Aug, 2016

How to Increase Productivity with Google AdWords Editor

By Paul Mosiychuk

AdWords Editor is a fantastic tool created by Google that allows you to quickly create and edit campaigns, ad groups and keywords on a mass scale. Personally, for the accounts I work on I’ve found it to be at least a 50% time savings for things like building new accounts compared to using the standard… Read More

How to Outsource Your Social Media Social Media

9 Aug, 2016

Checklist for Outsourcing Your Social Media Efforts

By Katie McKenna

If you’re working your way down the “must-have” list of digital marketing needs for 2016, organizing a coherent presence across social media platforms like Facebook or Twitter would get slotted in right under “Setting up my website.” At least it should. Social media fosters brand loyalty and community, increases sales, and helps strengthen SEO, and… Read More

Slack + Zapier Integrations Internet Marketing

5 Aug, 2016

Kick-Ass Slack + Zapier Integrations for Marketers

By Ian Lurie

This post will be very hard to read on a small screen. I show screen caps of Zapier steps. Sorry about that. “I can’t keep track of it all.” I hear (and say) this a lot. Marketers get drowned in data, posts, notes, texts, images and video. The only way to survive the experience is… Read More


4 Aug, 2016

Making amazing content: The links

By Ian Lurie

This is a steadily-growing list of links from my talk about amazing content tactics: The slides Creating Amazing Content from Ian Lurie Markdown-related Daring Fireball guide to Markdown Syntax Marked: An OS X desktop Markdown preview tool MarkdownPad: Windows Markdown preview and editing tool Web-based Markdown editing Editing/proofing HemingwayGrammarlyMy plague words list Images Imageoptim… Read More

How to Write an SEO Recommendation That Makes Sense SEO

2 Aug, 2016

How to Write a Decent SEO Recommendation

By Zac Heinrichs

Pssssst! Hey, you! Want to know the best way to drive a client crazy? Talk. A lot. But tell them nothing. The SEO industry has a lot of people who are really, really good at that. We’ve seen some true artists; men and women who can speak or write thousands of words without uttering a… Read More

Marketing Brainstorm Warm-Up Project Management

28 Jul, 2016

How To Run A Great Marketing Brainstorm: The Creative Warm-Up

By Kyle Eliason

What is a brainstorm? Since the inception of the term in 1948, brainstorming has been the most powerful tool for creative problem solving for designers and marketers. The brainstorming process has been adjusted and reworked by many, but the core principles have remained intact. The term brainstorm elicits a vivid image of a storm of… Read More