What We Do
At Portent, we’re all on the CRO team. But our CRO specialists know how to combine data and creative to improve conversion rates without sacrificing your brand standards. They develop and execute tests. Then they report results, suggest changes, and develop the next test. We never stop.
We do the work. After an assessment and research, we develop a test plan, run tests, report results, and provide recommendations. Need help with design? We’ll can help with implementations too.
Understand your next steps. We recommend changes and A/B tests, provide mockups, and suggest user research projects. It’s all designed to lend clarity to your conversion rate optimization efforts.
Know your audience. We conduct user interviews, run usability tests, and do an analytics deep dive. We may also do heat mapping, card sorting, and surveys. Then, we deliver a set of user profiles and recommendations for tests.
How We Approach Our Work
Attention to detail, strategic thinking, continuous learning. It all comes back to the marketing stack.
Research, design, testing, and implementation depend on robust infrastructure, deep analytics, and great content. Without those elements, there's no CRO.
We test landing pages, home page options, and other page alternatives. Every test requires new content, whether that content is an image, a headline, or page copy.
How do you do conversion rate optimization without analytics? We're not sure. Precise and accurate data make CRO possible. It's not optional.
Conversion rate optimization can slow sites and hurt user experience. Smart infrastructure leaves the user experience intact and makes tests transparent to the user.
How We Get It Done
Data and design. Code and concepts. CRO requires both sides of the brain. We put it all together to plan, test, and provide actionable reports.
We plan, measure, and report using Google Data Studio dashboards. We analyze results and draw conclusions based on the data.
Our creative team designs and writes great stuff. Our tests are upgrades, not alternatives.
We build, run and measure tests with Google Optimize, Optimizely, and a handful of user research tools like Hotjar and Fullstory. We also keep it simple, avoiding bells and whistles that can hurt the user experience.
You'll know every test and every result. Whether we run the test or you do, we provide high-fidelity mockups, our plan, and regular updates.