How can your data inform marketing strategies? How can it make your company more money? How can it save your company more money? That’s where we come in.

Google Analytics Audit - Analytics - Portent Services

Google Analytics Audit

We’ll audit the reliability of your data and ensure accurate measurement of all your most important KPIs. This exercise is important for all marketing channels and we use our proprietary crawler to check for 100% tracking pixel coverage.

Google Tag Manager Setup - Analytics - Portent Services

Google Tag Manager Setup

Portent transitions all your tracking scripts into a web interface that any marketer can manipulate in seconds. It gives your developers back their precious time, enables programmatic event tracking, and best of all, it speeds up your site performance too.

Conversion Rate Optimization - Analytics - Portent Services

Conversion Rate Optimization Services

Improve the user experience on your site through continuous testing. Portent will do extensive user research and build a testing plan that banks several test ideas you can roll out to either some of your site visitors or all of them.

The industry is headed toward empowering marketers to take ownership of their data. As a Google Certified Partner, Portent is committed to taking our clients to the forefront of analytics. It’s time to stop relying on BI teams, database administrators and IT to provide you actionable marketing insights. What a lot of companies are still getting wrong is that good analytics starts with a business objective, not a metric. We know analytics is more than reports. It’s a discipline that obtains good data and extracts next actions from that data. Portent lives and breathes analytics every day with our clients. When you hire us, you get analytics services that enact real change for your business. Ready to guide better business decisions with data?

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Business Analytics > Web Analytics

We take disparate data from online and offline data sources and turn them into an understandable and actionable story. Portent can integrate CRM data, call-tracking data, and ad network data with analysis tools like Google Data Studio or Tableau. But we don’t leave you with a dashboard. We also provide real insight into your business and opportunities.

Opportunity Gap Analysis for Digital Marketing - Analytics - Portent Services

Opportunity Gap Analysis

We look at your existing data and isolate specific business learning that can immediately make an impact for your business in the short-term. It’s a low-risk way to see how Portent approaches analytics and get valuable insights.

CRM Integration for Digital Marketing - Analytics - Portent Services

CRM Integration

Get true “closed loop” analytics from click to lead to sale. We connect CRM systems such as Salesforce and marketing automation tools like HubSpot and Marketo with your web analytics platform.

Custom Dashboards for Digital Marketing - Analytics - Portent Services

Custom Analytics Dashboards

Once you’ve got clean, integrated analytics, Portent will build you a series of dashboards for all your stakeholders. Our dashboards follow the ABC framework: Acquisition, Behavior and Conversion.

All of these services are great, but we want to set you up to succeed far into the future. Portent also offers analytics trainings customized to your data that can be recorded as learning modules for new hires as you grow. These trainings can cover broad introductions to analytics concepts or specific how-tos about measurement strategies for a particular marketing discipline.

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Your Business Needs Analytics

Every one of our engagements at Portent starts with an analytics checkup. This goes for enterprises, mid-size startups, nonprofits, and small businesses alike. Regardless of your marketing budget, reliable data is your right and your products and services demand it.

B2B Analytics for Digital Marketing - Analytics - Portent Services

B2B Analytics

You have rich customer data in Salesforce, Hubspot, Marketo. Our CRM integration with Tag Manager connects all your data systems and allows you to optimize your B2B marketing and drive qualified leads.

Ecommerce Analytics - Analytics - Portent Services

Ecommerce Analytics

We specialize in implementing Enhanced Ecommerce in Google Analytics. That enables you to track every shopping stage from product impression through to purchase. It’s true online merchandising.

Analytics for Small & Medium Business Digital Marketing - Analytics - Portent Services

Small Business Analytics

If you only have a few pages on your website and just want more people coming into your new store and don’t know how Google Analytics can help, Portent’s small business team can get you pointed in the right direction.

Sharing vital 10,000-foot-view insights with the C-suite and empowering marketing specialists to do their work better is our aim. We’re also about connecting teams that tend to work in silos with their data and encouraging them to share across their organizations. The truth is: Your customers don’t shop in a silo, so you shouldn’t keep your data in one.

Itching to begin a deep-dive analysis? We are too.

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