What We Do

Our web analytics geeks make sure you get precise, accurate data in clear dashboards. Our whole team turns that data to provide useful, actionable advice. That’s marketing analytics.

Google Analytics Audit

We review your analytics install from top to bottom, from custom dimensions to conversion goals. Then we provide an assessment, including detailed code and platform changes.

Google Tag Manager Implementation

We install Google Tag Manager, configure it, then migrate existing tags and set up new ones. We set up event tracking and other features. Then we train you to use the tool.

CRM Integration

Know what digital marketing channels drive your best leads. We link your CRM and Google Analytics using Google Tag Manager. You get closed-loop marketing analytics: end-to-end tracking from first visit to sale.

Google Data Studio Dashboards

Integrate your data with Google Data Studio. We set up marketing analytics dashboards from multiple data sources, structured for both high-level views and detailed “drill-downs” of your KPIs.

How We Approach Our Work

Attention to detail, strategic thinking, continuous learning. And it all comes back to the marketing stack.

Analytics measures the goals and progress of the Marketing Stack

You’ve heard all the clichés. We’ll keep it simple: without analytics, there is no digital marketing. Your analytics should support every marketing channel: revenue and return on investment matter for paid, earned, and owned. Think bigger: From Share of Voice to test results, analytics drives decision-making for all your campaigns. Without it, good luck figuring out what’s working, what’s not, and what to do next.


Track your return on ad spend down to the penny. From e-commerce tracking to closing the loop on your multi-month sales cycle, the data behind your paid campaigns should inform your next strategy and tactics.


From rank tracking to organic traffic generation and conversion, without a proper implementation followed by analysis, your earned marketing could fall flat. And again, the data behind your SEO efforts should inform your next strategy and tactics. Impactful analytics allows you to do that.

Wouldn’t it be nice to understand exactly how visitors flow through your website from landing page to conversion point? Effective analytics allows for just that. And one more time folks, the data behind your website initiatives should inform your next strategy and tactics.

How We Get It Done

Marketing analytics is half hard numbers, half intuition.


Left Brain

We crunch the numbers, using statistical modeling and less-common methods such as language analysis.


Right Brain

We bring just the right amount of creativity, delivering smart dashboards and insightful analysis.


Our Tools

We use Google Data Studio, Supermetrics and proprietary tools like our RainGage (TM) crawler.


Trust Us

You control your data, and we’re totally transparent about sources, storage, and analysis methods.

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Portent can help you own your piece of the web. Let’s talk.

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