What We Do
Our team leverages top-rated platforms proven to drive results for your business. We help create and implement your strategy, then manage and optimize your programmatic campaigns so you don’t have to.
Our programmatic strategists will manage campaign setup, creative, optimizations, and reporting to drive results for your business based on your strategy and goals. We’ll provide ongoing recommendations based on real-time performance to add to each campaign’s success.
If you already manage your campaigns, we can help you create, manage, and traffic third-party tags to the platform. This will save you time, and allow you to focus on the overall strategy and performance of your programmatic efforts.
Think you might be paying too much for your current service? Want a second opinion on your current media plan? Let one of our programmatic experts create a strategy and media plan for your business, to determine if you’re getting the most out of your effort and budget.
How We Approach Our Work
Attention to detail, strategic thinking, continuous learning. And it all comes back to the marketing stack.
Ad creative, landing pages, optimizations, targeting, measurement, and thorough campaign execution. Programmatic campaigns must leverage great content, accurate analytics, and robust infrastructure.
Ad copy and design should resonate with your target customers and drive clicks. Landing pages need to match where the user is in the purchasing funnel to lead them to conversion. Your content must speak to your audience.
Programmatic allows for granular targeting and measurement. Campaigns must include conversions, engagement, and online-to-offline tracking. This data is key to ongoing optimizations that drive results.
Robust infrastructure lowers costs and improves performance. Platform targeting dictates who sees your ad. Site speed impacts conversion rates. Programmatic experts make programmatic advertising possible.
How We Get It Done
Programmatic advertising uses a mix of analytics and creativity to drive impactful performance.
With large amounts of data available to us, it requires expert analysis to see trends, lower costs, and improve performance.
Having ads that resonate with the user is what drives action. With several sizes and formats available, we create and test creative to find what leads to conversions.
We use Google Campaign Manager to track campaign metrics, Google Data Studio for full marketing channel analysis, and Google Analytics to track online-to-offline conversions.
We believe in full transparency and know it's your data. We provide recommendations and show our work with the metrics and decisions behind it.