Our Approach to Programmatic Advertising
Target potential customers at every stage of your marketing and sales funnel with effective programmatic advertising. Our team will help create and implement your strategy, leveraging top-rated platforms proven to increase your brand awareness, reach your target audience, and drive more conversions for your business.
What We Do
Our Programmatic Advertising Work in Action
Programmatic Campaign Management
The time and effort it takes to find and establish a relationship with a DSP platform, set up your campaigns, make daily optimizations, and report on performance is a lot—especially if it’s not your only job. Our programmatic experts create campaigns and strategies, handle optimizations, and maintain platform relationships so you don’t have to.
How We’ll Work Together
We create and launch your campaigns while providing ongoing recommendations to make sure you’re using all the channels at your disposal, such as Spotify, podcasts, and native and display ads. With dedicated strategists who know programmatic inside and out, you’ll skip the “learning phase” of building new campaigns, and ensure no budget is wasted on testing.
Programmatic Campaign Audit
Our campaign audit gives you all the information you need about your current programmatic campaigns and strategies. We can also evaluate proposals from other agencies or programmatic platforms to make sure you’re getting the best strategy for your business (and your budget).
How We’ll Work Together
We’ll research CPM, CPC, and CPA based on industry benchmarks and historical data available. From there, we’ll take a deep dive into your existing or proposed targeting tactics and associated costs to ensure you’re getting the best return on your investment. You’ll get a list of pros, cons, and recommendations for optimization.
Programmatic Ad Trafficking
Your time is valuable. Avoid the tedious task of tagging your programmatic ads, QA procedures, and trafficking them to publishers and platforms with our ad trafficking service. We’ll do that part, so you can focus on the ad collateral and overall strategy.
How We’ll Work Together
You provide all of the necessary ad assets and campaign structure, and we’ll QA your ads and create the tags using Google Campaign Manager. Once tags are created, we’ll traffic them to publishers and platforms to import into your campaigns. We’ll evaluate performance and make optimization adjustments (pausing creative, dayparting, or ad rotation) as needed.
