What We Do

Our team plans and creates all types of content for all stages of the buyer’s journey. Copy for product pages. Non-branded content. Tools that help customers. Interactive that inspires top-of-funnel visitors. We also craft content strategies and train in-house teams to run their campaigns. As a core marketing element, let us show you how amazing content drives amazing marketing.

Content Strategy Consulting

We create a complete content marketing strategy, from user research to ideation. You have a top-to-bottom blueprint for content, including keyword and topic research and a full content audit. Then, we train your team, explaining our findings and how to apply them.

Content Audit

Let us show you what you’ve got. Our content audit is a full, page-by-page inventory, including page performance data. We add natural language data for more insight. Then we present our findings and next steps.

Content Hub Strategy

Improve rankings and user experience with smart internal linking. We research topics and competition, then recommend link strategies. We can also provide an editorial calendar and wireframes for central hub pages.

Content Production

Separate yourself from your competitors with great content. We don’t stamp blog posts. We craft meaningful content for your target audience, whether it’s a 300-word social media post, a 25,000-word ebook, or an interactive tool.

Podcast Advertising

Build your audience in an untapped channel. Most marketers ignore podcast advertising. We don’t. We research ideal podcasts, negotiate ad buys, create ads, and track performance.

Usability Analysis

The content on your site is a big part of the user’s experience. Make sure you do it right. We review all aspects of your content, including typography, page layout, media use, and linking. Then we provide a report and specific recommendations.

How We Approach Our Work

Attention to detail, strategic thinking, continuous learning. And it all comes back to the marketing stack.

Content is the medium of your marketing communications

Content is kind of important. It’s a foundational element of digital marketing. Everything you say online to an audience is your content. Keep scrolling. You’ll see why.


Ad copy, banner advertising, podcast sponsorships, and sponsored tweets. All that content drives your paid marketing channels. Slip here and the rest of the stack is worthless.

Guest posting, digital PR, and content promotion. All of the content about your brand that lives off your domain drives your earned marketing channels.

Your homepage, product or service pages, and blog. Everything on your domain or social profiles hits your owned content. Getting it right drives your message in a clear and concise way. Get it wrong, and you’ll be in a tough spot to acquire new customers.

How We Get It Done

Creativity, planned and measured. Great content strategy is crayons and computers combined.


Left Brain

Language analysis, customer journey research, inventory tools, and our developers make content work.


Right Brain

Great humans drive the process. From research to realization, our team brings creative thinking.


Our Tools

We have our own proprietary toys to play with, including the Content Inventory and Audit toolset. And, we use third-party tools for research, publishing, and testing.


Trust Us

We’re on the same team. You’re involved every step of the way, as much or as little as you like.

Here’s The Proof

Explore how our data-driven and empathetic approach to content marketing has helped our clients grow.

Start call to action

Portent can help you own your piece of the web. Let’s talk.

End call to action

Close search overlay