Our Approach to Content Strategy
Our team plans useful and meaningful content aimed to hit your goals by meeting your audience at every stage of their buyer journey. Improve organic site performance by optimizing existing content for your audience and search engines alike, helping make decisions that support your long-term content goals.
What We Do
Our Content Strategy Work in Action
Content Strategy Consulting
A cohesive content strategy produces relevant content for users at every stage of the sales funnel. Whether you seek to improve rankings or increase user engagement across your site, our content strategy framework looks for ongoing opportunities to help you reach your business goals.
How We’ll Work Together
We perform competitive analysis, build content hub strategies, and utilize keyword research and SEO tactics to craft a strategic content plan. We’ll teach your teams how to run their own content strategies so they can produce results on a regular basis.
Content Audit
A content audit examines the qualitative and quantitative state of your content to learn what is and is not working. We take a granular look at your site’s overall content performance in order to find areas for improvement for content such as blog articles, resources, or landing pages.
How We’ll Work Together
We take inventory of your existing content and evaluate your website’s metadata, analytics, writing effectiveness, and content depth. Through our assessment, we provide recommendations that will help you increase organic traffic and engagement metrics, and determine what strategies you should implement next.
Content Strategy For Migrations & Redesigns
When you understand your users’ goals and behaviors, you can uncover opportunities to increase user engagement and retention. Whether you are planning for a site redesign or migration, we help your team ensure the best possible User Experience (UX) by implementing web design and SEO best practices.
How We’ll Work Together
We’ll start by performing a UX and competitor analysis to gather user behavior insights to identify gaps and opportunities. We’ll support your redesign and development projects by enhancing your Information Architecture (IA), crafting wireframes and user journey maps that inform every design decision throughout the project.
Paid Media Landing Page Strategy
Building landing pages for paid campaigns and promoting your content takes careful planning and a deep understanding of conversion rate best practices.
How We’ll Work Together
Our team builds dedicated PPC landing pages tailored to your advertising goals. We’ll be your partners every step of the way, teaching your team best practices and sharing valuable insights toward increasing conversions. We’ll work with you to create a content plan for your PPC landing pages, podcast advertisements, and digital PR efforts.
