Portent’s Digital Marketing Rundown

In May 2024, after nearly 30 years of digital marketing innovation and strategy development with clients, Portent was closed by its parent company, Clearlink.

Wallaroo Media now serves many of Portent’s former clients and maintains portent.com. If you’re interested in partnering with an agency similar to Portent for an audit or ongoing services, we’d be excited to hear from you and provide a complimentary assessment.

Wallaroo wants to honor the legacy of Portent’s thought leadership, research, and collaboration with clients on paid and organic strategy. Over the next few months, they will redirect contact forms, service pages and relevant blog posts to the Wallaroo Media website.

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Arvo Digital

Arvo Digital specializes in organic marketing services, encompassing SEO, Content Marketing, Email Marketing, CRO, and Web Maintenance.

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Wallaroo Media

Wallaroo Media excels in Paid Media Management, focusing on Advertising Creative, Paid Search and Social Media Advertising.

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Our Work

CLIENT SUCCESS STORY

PPC Campaign Restructure Fuels Massive Year-Over-Year Climb

A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.

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CLIENT SUCCESS STORY

RealTruck.com and Portent Rev Up Organic Traffic and Revenue

RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.

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CLIENT SUCCESS STORY

Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service

“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.

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Integrated Digital Marketing

All in-house by one agency. Coordinated digital strategy and execution.

SEO

Scalable, sustainable growth with sophisticated search engine optimization from the best in the business.

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PPC

Higher return on investment from a team that’s managed pay-per-click and paid media for two decades.

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Social Media

Effective social reach with campaigns by veterans who have partnered with the best-loved brands.

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Content

Compelling content that builds loyalty and grows share of voice from smart creators.

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Analytics

Accurate, actionable reports and analysis executed by nerds who know marketing.

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Design & Dev

Functional, brilliant creative and technology from a team that builds with a purpose.

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Featured Blog Posts

A small sampling of expert advice and insight from Portent's blog.

Analytics

Should You Be Concerned About the End of Third-Party Cookies?

Michael Wiegand / April 23, 2024

Google Chrome is phasing out support for third-party cookies. Discover how this change impacts virtually every stakeholder in the digital ecosystem.

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Marketing Strategy

What Not to Do When Bringing Your Digital Marketing In-House

Ann Robison / April 9, 2024

There is a growing trend of businesses bringing their digital marketing in-house. Discover what not to do when transitioning to an in-house digital marketing team.

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PPC

How YouTube’s Crack Down on Ad Blockers Impacts Advertisers

Andrew Wirtz / March 27, 2024

Learn how YouTube's ban on ad blockers will affect advertisers. Users aren't happy, but smart advertisers can use the change to their advantage.

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FEATURED EBOOK

The Ultimate Guide to Digital Marketing in a Recession

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Featured Digital Marketing Video from Portent

Ah Damnit! Why Frustration is the Most Important Emotion in UX

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