Your strategic goals drive our pay-per-click approach. We build PPC strategies that help you meet & exceed your key performance indicators. And we’re passionate about teaching our clients to learn more about PPC from the very basics to the most advanced topics.

Audit your PPC account - PPC Audit Service - Portent

PPC Audits

Portent delivers an in-depth review and set of recommended improvements for your existing PPC account(s). We can provide a new perspective and actionable direction in order to make your PPC management life just a little bit easier.

PPC Management Services - PPC - Portent Services

PPC Management Services

We provide ongoing strategy and management of your online paid search presence. Our plan is based on your business differentiators and will include building a new account or enhancing an existing one.

Strategic Planning Services for PPC - PPC - Portent Services

PPC Account Strategic Plan

If you need a brand new PPC account, we’ll design one. We will also give you guidance on our recommended account implementation that includes opportunities and expected outcomes. After that, we can build the account if you want us to.

We don’t want to be just your agency—we want to be a valued partner. Portent’s expertise and flexibility allows us to provide services to a wide spectrum of clients, spanning from companies with strong in-house teams who need of a second set of eyes to clients who trust our experienced team for their ongoing PPC management. Whether you’re well-seasoned in the art of PPC or an absolute novice, we offer a solution that will work well for your individual needs. Your competitive advantages, business objectives, pain points, and other differentiators dictate our customized paid advertising approach.





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Proven PPC Strategy

The beauty and challenge of paid search is that an abundance of options are available. Using the right combination of ad platforms and methods is necessary when you want your ads to be seen by your target customers. We get it—every business and organization has its own set of values and growth goals, even in crowded markets. We thrive on selecting paid search avenues that will help you reach your potential.

Paid Search Advertising Service - PPC - Portent Services

Search Advertising

By continuously analyzing data provided by search engines and making educated changes, Portent thrives at positioning ads for each client’s most important keywords at the lowest possible price. The end result is maximum ad visibility at a cost per acquisition you can smile about.

SEM Display Advertising Services for Digital Marketing - PPC - Portent Services

Display Services

Display can be particularly effective when you’re advertising goods or services customers may not be aware of. We find out your end goals first so we can highly target your audience with banner and text ads displayed on websites.

Remarketing Services - PPC - Portent Services

Remarketing Services

Custom messages are more likely to entice someone to convert. We strategically select audience segments from your site visitors and create ad targeting catered towards where they are in the customer journey.

For many of our clients, incorporating a combination of all three of these pillars of PPC is the right strategic choice, but far from the only possibility. Other ad types, like video or paid social (think ads on Facebook), might hold potential for a favorable return for your company. Ongoing adjustments based on deep experience and ever-changing data allow us to determine what’s working and what isn’t. It lets us continuously increase returns and lower your costs over time.





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Your Business Needs PPC

In today’s cluttered world of information, your particular audience and type of organization demands a different paid advertising approach from your neighbor’s. Our clients span from travel to ecommerce to cloud-based storage solutions and everything in between. The experience we’ve gained in a multitude of industries gives us the confidence to implement detailed paid search strategies no matter what the industry of a given client may be.

Ecommerce PPC Management Service - PPC - Portent Services

Ecommerce PPC Management

In ecommerce, seasonality runs rampant and retailers are often selling the same or similar products as competitors. Understanding how to effectively present your offerings and benefits to your target consumers makes all the difference between hitting revenue growth goals and falling painfully short.

PPC for B2B Lead Generation - PPC - Portent Services

PPC for B2B

So many B2B companies have amazing and innovative products and services. In many cases, though, target clients aren’t even aware of your offerings. The hurdle to overcome is how to build awareness that translates into sales at an acceptable cost level. Challenge accepted!

PPC for Government and Public Sector Organizations - PPC - Portent

PPC for Government Agencies

As a government agency or organization, visibility is key. Making it easy for the right people to discover your information is the difference between providing value and being irrelevant. To be visible, you need to know who’s looking and when and where they’re searching.

We have diverse experience, but knowledge of a select industry is not a requirement for success. By using lessons from clients in similar verticals and our collective decades of paid search experience (we’re elder states-people by this young industry’s standards) we hit the ground running with our engagements. After understanding your growth goals, we craft a custom approach based on a your needs.

Satisfied Customers

“Our reps have been really fast at getting things done, and they’ve also made some great changes to our AdWords account that have decreased our cost per acquisition.”

-Scott Smith, E-Marketing Manager at SUSE

“Portent has helped us drive incredible results from PPC and they’re so open to feedback and suggestions.”

-Caitlin Akai, Digital Marketing Specialist at LUSH

“Great communication, timely, and very knowledgeable.”

-Jill Richmond, Sr. Marketing Specialist at Seattle Children’s Hospital





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