Our PPC Management Work in Action



PPC Account Audit & Management

  • 280% Increase in Micro Conversions
  • 500% Increase in Lead Submissions
  • 25x Increase in Users Who Completed a Micro Conversion and Went on to Submit a Lead
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Linode digital marketing case study - Server room B2B – DATA MANAGEMENT


PPC Account Audit & Management

  • 186% Increase in YoY Conversions
  • 123% Average Annual Growth in SEM Leads
  • 54% Decrease in the Average Cost Per Conversion
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Ongoing PPC Management

Embrace the power of complete management for Google Ads and Microsoft Advertising. We’re here to take charge of your PPC strategy, focusing on daily operations, crafting strategies, executing campaigns, and delivering insightful reports that align with your business aspirations.

How We’ll Create & Enhance PPC Campaigns for Maximum Impact

We dive deep into researching, testing, and executing your keywords, ad copy, and landing pages to drive the right traffic. By analyzing behavioral, acquisition, and conversion data, we continuously learn and adapt, pinpointing what work, what needs improvement, and where we need to pivot our strategy.

Our expertise extends across the spectrum of PPC, including search, display, video, and shopping, on both Google Ads and Microsoft Advertising. And for those looking to amplify their reach, we seamlessly integrate programmatic advertising into your PPC strategy.


PPC Account Audit

Whether you have many active campaigns or you’re new to PPC marketing and want to make sure it’s done right, an account audit provides clear direction to develop a strategy and long-term results. We’re here to identify and tap into opportunities that reduce wasteful spending, boost conversions, and place you a step ahead of your competitors.

How We’ll Transform Your PPC Performance

We dive into every facet of your account, including meticulous keyword research, reviewing ad copy, and crafting targeted audiences. Our approach involves assessing your competitive edge, market reputation, and past performance. Armed with these insights, set you up with precise conversion tracking, growth opportunities, and a clear understanding of the impact our recommendations will have.

Paid search is a highly targeted and cost-effective way to reach customers at all stages of the funnel. With its precise keyword and audience targeting, your ads connect with users actively seeking products, services, or solutions like yours. Paid search isn’t just an option; it’s essential for every business.

How We’ll Drive Targeted Paid Search Traffic and Engagement

We will work with you to ensure each keyword resonates with your brand’s message and prompts the right actions. Together, we’ll create a campaign strategy that drives qualified traffic from Google and Bing and also encourages these visitors to engage meaningfully with your site.


Display Ads

Display ads on the Google Display Network target specific demographics and interests, first-party audiences, and custom segments to expand brand awareness and drive potential customers to your website. They are a cost-effective way to expand your online presence and reach a larger audience.

How We’ll Amplify Your Display Ad Success

The secret to successful display campaigns lies in effective audience building and messaging alignment. We build audiences from retargeting to prospecting new leads. In partnership with our Content Strategy and Design teams, we create captivating content and landing pages that align with your campaign goals.

Video Ads

Video is an increasingly effective way to engage your customers. YouTube video ads harness the targeting prowess of Google, allowing you to connect with precisely the right audience. YouTube stands as an unparalleled platform, offering vast reach, captivating visual content, and a suite of tools to boost brand awareness, drive website traffic, and catalyze conversions. It goes beyond just an advertising platform; it’s a space where your brand can truly come alive.

How We’ll Harness YouTube’s Reach for Your Business Growth

The potential to expand your reach with video ads on YouTube is enormous, thanks to its extensive user base and diverse ad inventory. We partner with you in constructing campaigns that are focused on your goals. Whether it’s maximizing returns or minimizing expenditure, our approach is tailored to make every view count. 

Shopping Ads

Shopping ads drive e-commerce sales with efficiency and speed. Their visual appeal and direct-to-product page approach are indispensable tools for any e-commerce business.

How We’ll Boost Your E-commerce Success with Shopping Ads

We excel at building effective shopping and Performance Max campaigns, finely tuning audience optimization for maximum impact. Our strategy is centered on maximizing your Return on Ad Spend (ROAS) and driving substantial revenue growth. 

PPC Reporting

Data is the core of every successful PPC campaign. The power to precisely calculate ROI informs strategic spending decisions and drives tangible results. In the fast-paced world of PPC, quick and accurate data is a necessity.

How We’ll Harness Data for Your  PPC Success

We create custom, in-depth reports and analyses that offer real-time insights tailored to your business needs. Our collaboration with your team goes beyond mere data presentation and, instead, focuses on identifying your specific goals and key performance indicators, implementing comprehensive measurement strategies, and continually refining your PPC approach. We will turn data into actionable intelligence that maximizes your returns.


PPC for Small Business

Small businesses, even with modest budgets, deserve expert PPC guidance. Our team is committed to helping you spend smartly, ensuring you receive top-notch results without breaking the bank.

How We’ll Maximize Your PPC Budget

We ensure every minute is dedicated to enhancing your PPC account and generating revenue for your business. We offer comprehensive day-to-day account management, including campaign creation, keyword research, ad copy development, tracking, and reporting. We’re here to empower you with the knowledge and skills needed to excel in PPC, providing a pathway to sustainable growth and success.

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Portent can help you with PPC campaigns that convert. Let’s talk.

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